Sarah Carr

Current

Marketing Manager at MindTouch, Inc.

Past

Social Marketing Specialist at digital-telepathy, Inc.
Marketing & Communications Intern at Metropolitan Transit System
Marketing Intern at OSRAM Opto Semiconductors (daughter co. of SIEMENS)

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Education

San Diego State University-California State University
California State University-Chico

Recommended

10 people have recommended Sarah

Connections

245 connections

Industry

Marketing and Advertising

Websites

Sarah Carr’s Summary

I started my marketing experience out at OSRAM Opto Semiconductors in the heart of Silicon Valley as a marketing intern. There I worked directly with the marketing director, marketing specialist, sales manager, & CEO. Extremely detailed research in the semiconductor industry was a main part of my job as well
as innovating new ideas on how to enter emerging market places worth pursuing. The high paced industry of semiconductors was a place where I learned how to be flexible, innovative, and just plain smart when it came to marketing objectives, business ideas, and sales pieces. Work I completed was directly handed to the CEO and Board of Directors on a monthly basis.

At MTS I worked directly with planning & engineering, design, & marketing departments through a variety of community relations events and press conferences. This job required me to be an outgoing, independent individual when speaking directly with consumers. Campaigns I implemented included a gorilla-style marketing campaign partnered with Coca-Cola that lasted 3 weeks, set up press conferences for CEO and Board of Directors, Padres and Coca-Cola partnered events where I coordinated venues, guest-lists, invites, etc., & Coordinate marketing event for the launch of the beach route with fm 94.1, Wavehouse, & Coca-Cola.

At dt I worked as Social Marketing Specialist. I worked within the social media space as chief communicator and conversational architect for startups. In addition to developing marketing strategy and using PR 2.0 as a means of communication I also leverage my expertise in Target Audience Profiling, Messaging, Email Management, SEO, Social Media Marketing, PPC management (Google, MSN, Yahoo, Adbrite, Pulse360) & Blogging to create the most robust marketing plans. Some of the campaigns I have worked on include Hard Rock Hotel Chicago, TierraNatal, Razoo, Champion Sound, Platt College, Finance North America, and Mozilla.

Sarah Carr’s Specialties:

I am the ultimate Internet Chatter Bug, social media marketing, search engine optimization, community relations, pr, blogger-enthusiast, industry research junkie, web surfer expert, networking wizard, marketing guru, Internet obsessed girl, Web 2.0, email marketing, ppc management, emerging web apps and web trends, event planning

Sarah Carr’s Experience

Marketing Manager

MindTouch, Inc.

(Privately Held; Information Technology and Services industry)

September 2008 — Present (1 year 3 months)
Social Marketing Specialist

digital-telepathy, Inc.

(Marketing and Advertising industry)

January 2007 — August 2008 (1 year 8 months)

As the Social Marketing Specialist, Sarah is the go-to-person for how to strategically use the Internet to initiate and drive authentic conversation within the Web 2.0 space. Her commitment to continual and genuine conversation with peers and power users has facilitated growth and integrity within the social spaces that dt participates.

Core competencies include SEM & SEO, PPC/CPC Advertising, Banner Ad placement, Blogging, Podcasting, Web 2.0 research/trends, Report building in Google Analytics, PR 2.0, brainstorm sessions for unique marketing services for clients, social networking (SMO) and other community building tactics.

This position is fast paced and unpredictable - much like that of the Web.

Clients Work Includes:

*TierraNatal
*Mojopages
*Razoo
*Hard Rock Hotel Chicago
*Champion Sound
*Platt College - San Diego
*The Honest Kitchen
*Aleri
Marketing & Communications Intern

Metropolitan Transit System

(Non-Profit; 1001-5000 employees; Transportation/Trucking/Railroad industry)

June 2006 — January 2007 (8 months)

This position encompassed a multitude of customer appreciation events, social gatherings, public outreach, internal marketing plans, brainstorm sessions, and report writing.

Worked and developed campaigns with partners such as:

*Coca-Cola Bottling Co.
*San Diego Padres
*San Diego Symphony House
*House of Blues
*WaveHouse at Belmont Park
Marketing Intern

OSRAM Opto Semiconductors (daughter co. of SIEMENS)

(Public Company; 51-200 employees; Semiconductors industry)

June 2003 — August 2004 (1 year 3 months)

The company produces opto-semiconductors for the lighting, sensor and visualisation sectors. Perhaps best known are the light emitting diodes (LED) – tiny components, only a few millimetres in length, that convert electrical energy directly into light. Their colour is determined by the semiconductor material used. Important advantages of LED technology include low power consumption, low thermal output, small dimensions and extremely long service life. Best summed up by the phrase "fit and forget".

Tasks included:
* Market research
* Industry reports for CEO and BOD
* Create sales rep brochures for products
* Discussion with clients and other team members
* Excel database creation for products
* Competitor Analysis and database creation
* OLED sales binders created and distributed to Marketing Director and prospects

Sarah Carr’s Education

San Diego State University-California State University

2002 — 2006

Activities and Societies:

American Marketing Association - San Diego Chapter '05-'06
California State University-Chico

Bachelor of Science , Marketing , 2002 — 2004

Additional Information

Sarah Carr’s Websites:

Sarah Carr’s Interests:

Internet, Social Networks, Blogs (mainly TechCrunch), Surfing, Yoga, Organic foods, iPods, Social Media Marketing, Community Involvement, Chatting (online & offline), all Marketing "Stuff", Web Apps, San Diego