Sarah Sorensen

Current

Principal at Sorensen Consulting (Sole Proprietorship)
Associate at TwoTomorrows

Past

Corporate Citizenship and Sustainability at Juniper Networks
Product Marketing Manager at NetScreen Technologies
Corporate Marketing Manager at OneSecure

Director of Marketing at Synacor
Publicist at iOwn
Account Executive at Brener Zwikel & Associates

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Education

University of California, Los Angeles

Recommended

3 people have recommended Sarah

Connections

300 connections

Industry

Writing and Editing

Websites

Sarah Sorensen’s Experience

Principal
Sorensen Consulting (Sole Proprietorship)

(Sole Proprietorship; Writing and Editing industry)

August 2009 — Present (5 months)

Sorensen Consulting is a strategic communications and sustainability consulting agency. It specializes in creating all types of written deliverables and providing support for your sustainability and citizenship projects.
Associate

TwoTomorrows

(Management Consulting industry)

August 2009 — Present (5 months)

Provides practical support to companies worldwide so they can play their part in creating a more sustainable future; specifically providing expertise in strategy, benchmarking, stakeholder engagement, responsible sourcing, training, report development, assurance, environmental auditing, international development and more.
Corporate Citizenship and Sustainability

Juniper Networks

(Public Company; JNPR; Computer Networking industry)

September 2001 — August 2009 (8 years )

July 2007- August 2009: Focused on the development of the company’s corporate social responsibility (CSR) strategy. Founding member of the Green Taskforce responsible for driving energy efficiencies in the engineering and product teams.

July 2007- Dec. 2008: Corporate Communications
Managed relationships with analyst and media communities, focusing on different aspects of our business through this period; initially working with the service provider teams, then responsible for the business and public sector communications.

Feb. 2006-July 2007: Analyst Relations
Managed Juniper’s relationship with the industry analyst community covering the service provider market. Ensure Juniper is part of the analysts’ dialogue as it relates to key initiatives, trends and technologies. Educate the analysts on key market trends and Juniper’s strategy and specific product differentiation.

Feb. 2004 - Feb. 2006: Product Marketing
Responsible for developing an architectural framework that served as the basis for the enterprise go-to-market strategy. The framework was designed to enable anyone in the organization to talk about any of Juniper’s solutions, in a way that differentiated Juniper from the competition and both supports and extends the company’s enterprise investments in security, application acceleration and networking.

Joined Juniper through Juniper's acquisition of NetScreen, who had previously acquired OneSecure
Product Marketing Manager

NetScreen Technologies

(Public Company; NSCN; Computer & Network Security industry)

September 2002 — 2004 (2 years )

Responsible for creating collateral materials and sales tools to accelerate the sales cycle, including data sheets, presentations, sales reference kits, white papers, multi-media tutorials, product demonstrations, RFP templates, buyer’s guides and the Web site. Managed the integration of OneSecure’s intrusion prevention solution into the overall product messaging of the company. Worked with product management and engineering to clearly articulate complex technologies, competitive differentiators and product capabilities. One of the company’s spokespeople, presenting at seminars (e.g. CTO series) and events (e.g. CeBit) and speaking with media and analysts about the company’s intrusion detection and prevention, firewall and VPN technologies. Support sales and channel partners, providing training, creating campaigns that generate awareness and interest, and developing relationships that further the overall goals of the business.
Corporate Marketing Manager

OneSecure

(Computer Networking industry)

September 2001 — 2002 (1 year )

The first dedicated marketing person in the marketing-product management team responsible for all corporate, product and channel marketing and marcom activities. Construct and execute branding initiative designed to introduce a new product category, moving mindshare and industry acceptance from intrusion detection to intrusion prevention. Own the product packaging and customer experience. Create all outbound materials and content about the company and product. Conduct all PR activities, including media and analyst (financial and market) relations, press kit development, press release generation, media training, etc. Build and execute direct e-mail and mail campaigns. Develop an events strategy to efficiently reach prospective buyers and support the company’s channel partners. Create custom programs to support sales, from telemarketing campaigns to online seminars and city tours.
Director of Marketing

Synacor

(Privately Held; Internet industry)

November 1999 — July 2001 (1 year 9 months)

Led the marketing efforts through the merger of MyPersonal and Chek and the rebrand of the company. Directed all aspects of MyPersonal's corporate communications department to insure message consistency, including corporate marketing, advertising, design, events, PR, internal communications and the Web site. Developed and oversaw the execution of the Marketing, PR and Branding Plans for the company.
Publicist

iOwn

(Computer Networking industry)

October 1998 — November 1999 (1 year 2 months)

Managed the company’s PR efforts, which included developing the PR strategy and plan. One of four people in the offline-marketing department tasked with all phases of implementing and promoting the company’s name change, from HomeShark to iOwn. Part of the team responsible for delivering the brand research and name options, creating the messaging for each target audience and consistently representing the new brand identity in all internal and external documents and communications – including a national print, radio and TV campaign.
Account Executive

Brener Zwikel & Associates

(Privately Held; Public Relations and Communications industry)

June 1996 — June 1998 (2 years 1 month)

Created and implemented marketing and PR plans for clients, such as DIRECTV, NFL (Super Bowl XXXI & XXXII), NFL Properties and multiple tennis and golf tournaments.