Sara Greeley

Current

Web Analyst at Porter Novelli

Past

Account Coordinator at Schneider Associates
Consumer Public Relations Intern at Regan Communications

Education

University of Wollongong
University of Massachusetts, Amherst

Recommended

1 person has recommended Sara

Connections

72 connections

Industry

Public Relations and Communications

Websites

Sara Greeley’s Summary

Sara Greeley’s Specialties:

HMTL, Web design Certified

Sara Greeley’s Experience

Web Analyst

Porter Novelli

(Public Company; OMC; Public Relations and Communications industry)

March 2009 — Present (5 months)

Utilizing analytic tools to monitor Web site activity and providing periodic reports based on the analytics

Developing and leveraging expertise in keyword recommendations, analysis of competitor sites, and new social media tools to increase Web site traffic.

Working with CIO to define specific actions to take and areas to improve overall Web site effectiveness

Working with Web site content management staff to develop improvement strategies.
Account Coordinator

Schneider Associates

(Privately Held; 11-50 employees; Public Relations and Communications industry)

September 2007 — December 2008 (1 year 4 months)

Responsible for writing media and other press materials as indicated by the account manager, such as press releases, pitch letters, client memorandums, weekly progress reports and public relations strategy plans.

Contacted target media for accounts and conducting media relations and publicity. Also, worked with vendors, photographers, caterers, and research consultants as needed.

Worked with account team to develop and implement public relations strategies, including writing plans and executing media tactics.
Consumer Public Relations Intern

Regan Communications

(Privately Held; 51-200 employees; Public Relations and Communications industry)

March 2007 — September 2007 (7 months)

Compiled press kit materials, and news clips for analysis and documentation. Assisted in research, writing and pitching stories to a wide variety of media outlets and provided general account support to my team leader and staff.

Conducted client research for competitive analysis, built targeted media lists, and utilized internet and computerized news services to locate articles for publicity report compilations.

Sara Greeley’s Education

University of Wollongong

Study Abroad Program , Communications , 2004 — 2005
University of Massachusetts, Amherst

Bachelors , Communications & Political Science , 2001 — 2005