Sara Dornsife

Current
  • Marketing and Community Development Consulting at Self
  • Co-Founder at CloudCamp
Past
  • Community Marketing, OpenSolaris at Sun Microsystems
  • x86 Partner Marketing at Sun Microsystems
  • Developer Community Marketing at Cobalt Networks
  • Product Marketing Manager, VisualCafe at Symantec
  • Product Marketing Manager at Compressent
  • Director, Marketing at Color Partnership
  • Customer Service at Apple
  • Marketing Assistant at Pre-Press Technologies
Education
  • University of San Francisco
Connections
346 connections
Industry
Computer Software
Websites

Sara Dornsife’s Experience

  • Marketing and Community Development Consulting

    Self

    (Marketing and Advertising industry)

    March 2009Present (9 months)

    Helping companies to create and execute on comprehensive marketing strategies.

  • Co-Founder

    CloudCamp

    (Events Services industry)

    2008Present (1 year )

    Co-founder and organizer of CloudCamp. CloudCamp helps to put together local events on cloud computing worldwide.

  • Director, Community and Product Marketing

    REvolution Computing

    (Privately Held; Computer Software industry)

    June 2009November 2009 (6 months)

    Create strategy and execute on community development plan including the creation of a new community site, events, collateral and promotions.

    Manage cross-company new product launch team including overall plan creation, advertising, web content, and on-going marketing strategy.

  • Sr Product Marketing, zembly

    Sun Microsystems

    (Computer Software industry)

    October 2008January 2009 (4 months)

    Marketing strategies including, community development, outbound marketing, social media, marcomm, PR/AR, and events for Sun's online development tool for creating social applications.

  • Social Networking and Community Development, Cloud Computing

    Sun Microsystems

    (Public Company; JAVA; Information Technology and Services industry)

    April 2008October 2008 (7 months)

    Worked cross-company to create a social media and community strategy for the developer marketing group

  • Community Marketing, OpenSolaris

    Sun Microsystems

    (Public Company; JAVA; Information Technology and Services industry)

    April 2004April 2008 (4 years 1 month)

    Led the marketing of OpenSolaris from pre-launch through year two, developing open source and marketing best practices in the process
    - including messaging, website content, blogging, events, PR, branding, trademarks, licensing, and analyst relations

    Leader of OpenSolaris Marketing community
    - involved community in launch activities, planning sessions, and events

    Internal advocate for OpenSolaris community
    - voice of the community inside company

    Created and executed the OpenSolaris Developer Summit
    - brought together hundreds of members of the OpenSolaris community to meet, discuss, and interact in person

  • x86 Partner Marketing

    Sun Microsystems

    (Public Company; JAVA; Information Technology and Services industry)

    February 2001February 2004 (3 years 1 month)

    Drove awareness of Sun's x86 Solaris platform with ISV partners

    Ran multiple custom research programs and used data to create marketing programs and product messaging

    Managed lead generation programs
    - Direct mail
    - Banner ads
    - Events

    Worked with outside direct mail agencies to create award-winning direct marketing campaigns

    Created and lead the x86 ISV Advisory Board garnering essential feedback from C-level executives at our top ISV partners

  • Developer Community Marketing

    Cobalt Networks

    (Public Company; JAVA; Information Technology and Services industry)

    19992001 (2 years )

    Built Linux developer program, the Cobalt Developer Network, from the ground up

    Pioneered the developer program construction, building an innovative, early community site using forums, documentation, and more to encourage developer interaction, linking developers to engineers creating the product

    Managed direct mail, graphic design, and lead generation agencies

    Managed custom research and used data to create program messaging and shape developer program

    Managed developer/partner events as part of Cobalt's overall event strategy

  • Product Marketing Manager, VisualCafe

    Symantec

    (Public Company; SYMC; Computer Software industry)

    September 1998August 1999 (1 year )

    Managed marketing communications and PR agenies for product-related activities

    Liaison with product management and engineering teams

  • Product Marketing Manager

    Compressent

    (Computer Software industry)

    19971998 (1 year )

    Responsible for product messaging, packaging, advertising, PR, and lead generation

    Managed graphic design firm, PR agency, and direct mail firm

    Managed event strategy

  • Director, Marketing

    Color Partnership

    (Computer Software industry)

    19941997 (3 years )

    Launched color management, print and monitor product lines

    Empowered staff to connect customers with product development

    Managed PR, marketing communications, graphic design and customer support efforts for product line

    Established myself as an expert on color management and calibration

  • Customer Service

    Apple

    (Public Company; AAPL; Computer Hardware industry)

    19901991 (1 year )

    Addressed customer pre- and post-sale satisfaction

    Linked word-of-mouth customer service feedback to marketing effort

  • Marketing Assistant

    Pre-Press Technologies

    (Computer Software industry)

    19861990 (4 years )

    Summer and holiday job helping to launch the first four-color separation software for the personal computer.

    Event management

    Manage printers to get collateral created


Sara Dornsife’s Education

  • University of San Francisco

    BA , Communications/Marketing , 19881990


Additional Information

Sara Dornsife’s Websites:

Sara Dornsife’s Groups:

  •    OpenSolaris
  •    The R Project for Statistical Computing
  •    CloudCamp - Unconventional Cloud Computing
  •    Cloud Storage
  •    Cloud Hosting & Service Providers Forum
  •    Open Source for America

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