
Austin, Texas Area

Austin, Texas Area
(Marketing and Advertising industry)
March 2009 — Present (9 months)
Helping companies to create and execute on comprehensive marketing strategies.
(Events Services industry)
2008 — Present (1 year )
Co-founder and organizer of CloudCamp. CloudCamp helps to put together local events on cloud computing worldwide.
(Privately Held; Computer Software industry)
June 2009 — November 2009 (6 months)
Create strategy and execute on community development plan including the creation of a new community site, events, collateral and promotions.
Manage cross-company new product launch team including overall plan creation, advertising, web content, and on-going marketing strategy.
(Computer Software industry)
October 2008 — January 2009 (4 months)
Marketing strategies including, community development, outbound marketing, social media, marcomm, PR/AR, and events for Sun's online development tool for creating social applications.
(Public Company; JAVA; Information Technology and Services industry)
April 2008 — October 2008 (7 months)
Worked cross-company to create a social media and community strategy for the developer marketing group
(Public Company; JAVA; Information Technology and Services industry)
April 2004 — April 2008 (4 years 1 month)
Led the marketing of OpenSolaris from pre-launch through year two, developing open source and marketing best practices in the process
- including messaging, website content, blogging, events, PR, branding, trademarks, licensing, and analyst relations
Leader of OpenSolaris Marketing community
- involved community in launch activities, planning sessions, and events
Internal advocate for OpenSolaris community
- voice of the community inside company
Created and executed the OpenSolaris Developer Summit
- brought together hundreds of members of the OpenSolaris community to meet, discuss, and interact in person
(Public Company; JAVA; Information Technology and Services industry)
February 2001 — February 2004 (3 years 1 month)
Drove awareness of Sun's x86 Solaris platform with ISV partners
Ran multiple custom research programs and used data to create marketing programs and product messaging
Managed lead generation programs
- Direct mail
- Banner ads
- Events
Worked with outside direct mail agencies to create award-winning direct marketing campaigns
Created and lead the x86 ISV Advisory Board garnering essential feedback from C-level executives at our top ISV partners
(Public Company; JAVA; Information Technology and Services industry)
1999 — 2001 (2 years )
Built Linux developer program, the Cobalt Developer Network, from the ground up
Pioneered the developer program construction, building an innovative, early community site using forums, documentation, and more to encourage developer interaction, linking developers to engineers creating the product
Managed direct mail, graphic design, and lead generation agencies
Managed custom research and used data to create program messaging and shape developer program
Managed developer/partner events as part of Cobalt's overall event strategy
(Public Company; SYMC; Computer Software industry)
September 1998 — August 1999 (1 year )
Managed marketing communications and PR agenies for product-related activities
Liaison with product management and engineering teams
(Computer Software industry)
1997 — 1998 (1 year )
Responsible for product messaging, packaging, advertising, PR, and lead generation
Managed graphic design firm, PR agency, and direct mail firm
Managed event strategy
(Computer Software industry)
1994 — 1997 (3 years )
Launched color management, print and monitor product lines
Empowered staff to connect customers with product development
Managed PR, marketing communications, graphic design and customer support efforts for product line
Established myself as an expert on color management and calibration
(Public Company; AAPL; Computer Hardware industry)
1990 — 1991 (1 year )
Addressed customer pre- and post-sale satisfaction
Linked word-of-mouth customer service feedback to marketing effort
(Computer Software industry)
1986 — 1990 (4 years )
Summer and holiday job helping to launch the first four-color separation software for the personal computer.
Event management
Manage printers to get collateral created
BA , Communications/Marketing , 1988 — 1990