Sara Borghi

Current

SEO Junior at MOCA Interactive Srl
Researcher at Università della Svizzera Italiana

Past

Training at Highland Business Research
Survey Research Assistant at Link Institut
Meeting Planning Assistant at American Value Tours / MEC USA - New York

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Education

Università della Svizzera Italiana
Università degli Studi di Modena e Reggio Emilia
Liceo Classico L.A. Muratori - Modena

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Recommended

1 person has recommended Sara

Connections

82 connections

Industry

Online Media

Websites

Sara Borghi’s Summary

I've pursued a Master Degree in "International Tourism" at Università della Svizzera Italiana in Lugano (CH) and I'm now working on my Master Thesis, related to Online Promotion in Tourism, with a special focus on Social Media and their importance in building an effective marketing strategy which leads to consumer loyalty.

I've worked at Highlands Business Research (Inverness, Scotland) , where I've focused on web analytics and customer feedbacks on web 2.0 for a local tourism destination website.

My desire is to keep working in Web communication and Social Media for the Travel&Tourism industry, since these are my main passions and areas of interest, especially dealing with how to leverage social media technologies for community building and outreach.

I blog about my travel experiences and interests at
http://magazine.tripshake.it/author/saraboargs

Sara Borghi’s Specialties:

online marketing, web 2.0 marketing, market research, online customer feedbacks, web analytics.

Sara Borghi’s Experience

SEO Junior

MOCA Interactive Srl

(Privately Held; Marketing and Advertising industry)

November 2008 — Present (1 year 1 month)
Researcher

Università della Svizzera Italiana

(Educational Institution; 51-200 employees; Research industry)

March 2008 — Present (1 year 9 months)

Helped the WebAtelier.net Staff (University Technology Department)at “Università della Svizzera Italiana” in Lugano. Worked on the developed and implementation of the new communication concept and website for an important luxury cruise company . During the project my main focus of interest have been online Marketing and Promotion for the new website.
Training

Highland Business Research

(Market Research industry)

July 2008 — September 2008 (3 months)

Working on the online side of the analysis related to customer feedbacks for a Scottish Ski- Resort.
Providing Web 2.0 and UGC strategy and guidelines to them, as well as assisting in the web analytics for their website.
Survey Research Assistant

Link Institut

(Privately Held; 51-200 employees; Market Research industry)

September 2007 — October 2007 (2 months)

Assistant in a market research at IKEA in Grancia (Lugano, CH), designed for knowing customers shopping habits and preferences.
Meeting Planning Assistant

American Value Tours / MEC USA - New York

(Privately Held; 1-10 employees; Leisure, Travel & Tourism industry)

June 2007 — August 2007 (3 months)

Full-time associates assistant in all facets of meeting planning. I’ve deepened the details that are involved in executing a professional event, complete with exposure to site selection, contract negotiation, conference management, housing and global event planning.

Sara Borghi’s Education

Università della Svizzera Italiana

Master , International Tourism , 2006 — 2008

Some of my coursework are:Economics and Politics of International Tourism, New Media for Tourism Communication, Heritage Tourism, Digital Marketing, Communication for Cultural Heritage and Advertising Management.
Università degli Studi di Modena e Reggio Emilia

Economics and International Marketing 2002 — 2006
Liceo Classico L.A. Muratori - Modena

High School , Classics , 1997 — 2002

Activities and Societies:

Ancient History,Latin,Ancient Greek,Phylosophy,Italian Literature