Pedro Sanudo

Past

• Global CMO at Zed Group
• European Advertising Director at Yahoo!
• European Senior Marketing Manager at EA

• European Marketing Manager at Nintendo
• Founder & CEO at Innovadreams

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Education

• Harvard Business School
• Tufts University - The Fletcher School of Law
• Additional Education

Recommended

17 people have recommended Pedro

Connections

454 connections

Industry

Entertainment

Pedro Sanudo’s Summary

PROFILE:
• Senior executive with more than a decade of professional experience achieving positive results in international roles across various disciplines covering traditional, online & new media marketing.
• Seven years of business studies at renowned international universities.
• Multicultural and international experience in North America, Ireland, France, Spain, Germany and the UK.

GOALS & INTERESTS:
• Current Career Goal: VP, C-level or equivalent role within fast-growing, industry-leading international company.
• Preferable Sector: Entertainment, FMCG, Consumer Electronics, Online & New Media.

Pedro Sanudo’s Experience

• Global CMO

  Zed Group

  (Internet industry)

  January 2008 — June 2009 (1 year 6 months)

  Global Chief Marketing Officer
  The Zed Group is a multinational corporation with a focus on developing, publishing and distributing digital entertainment products and services for Mobile, Online, PC, Console and Cinema platforms. Zed is already the largest mobile value-added services (MVAS) player in the world, operating in 54 countries, including Europe's largest markets, United States, and China. Zed's mission is to lead & pioneer world-class digital entertainment without platform boundaries.

• European Advertising Director

  Yahoo!

  (Public Company; 10,001 or more employees; YHOO; Internet industry)

  2007 — 2008 (1 year )

  European Advertising Director
  Yahoo! is the leading global online information portal, drawing more than 400 million people to its network of Web sites with a mix of news, entertainment, and online shopping, as well as its search engine and Internet directory. The company also offers registered users personalized Web pages, e-mail, and message boards. Yahoo! publishes content in 15 languages in 20 countries offering a broad and deep array of products and services that provide a differentiated user experience by leveraging connections, data, and user participation. Yahoo!'s mission is to connect people to their passions, their communities, and the world’s knowledge.

• European Senior Marketing Manager

  EA

  (Public Company; ERTS; Computer Games industry)

  2004 — 2007 (3 years )

  European Senior Consumer Marketing Manager
  EA (Electronic Arts) is the world’s leading interactive entertainment software company. In fiscal 2005, EA posted revenues of $3.1 billion and a market capitalization of $18 billion (ERTS). Founded in 1982, the company develops, publishes, and distributes interactive software for videogame systems, personal computers and the Internet. Electronic Arts' mission is to be the greatest interactive entertainment company, developing fun software for consumers and helping videogames become a part of everyday life.

• European Marketing Manager

  Nintendo

  (Public Company; NTDOY; Computer Games industry)

  2001 — 2004 (3 years )

  European Marketing Manager
  Nintendo is an acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than 1.4 billion videogames worldwide. The company manufactures and markets hardware and software for its popular home videogame systems, including the GameCube and GameBoy - the world's best-selling videogame system which has sold over 120 million units. Nintendo's mission is to broaden the market and expand the game experience, creating new, fun and innovative entertainment for everybody.

• Founder & CEO

  Innovadreams

  (Consumer Electronics industry)

  1999 — 2000 (1 year )

  Created this company to assist innovative startups bridge the gap between emerging technologies and international market opportunities.

Additional Information

Pedro Sanudo’s Groups:

CMO Council, Gerson Lehrman Group, Rotary, Vista Research (a Standard & Poor's Business), McKinsey "Online Executive Panel", Forrester "Marketing Leadership Board", Forbes Advisory Panel and Reuters "Insight Community of Experts".

•    Fletcher School of Law & Diplomacy
•    Yahoo Employees and Alumni Group
•    Harvard Business School Alumni
•    EA Alumni Group
•    The Chief Marketing Officer Group
•    Nintendo Alumni
•    Zed Group | Worldwide

Pedro Sanudo’s Honors:

• Employee Awards: Zed’s sponsorship for the AMP at Harvard Business School (09). Yahoo! European Achievement Recognition (07). EA’s Annual 'Action' Award (04) and 'Ownership' Award (06). EA's Top 'Global Contributor' award finalist (05). Nintendo’s Annual Performance Award (02).
• Marketing Prizes: Cannes Lyon, Future Marketing Awards, Webby & Macromedia.
• Speaker at: IAB’s 'Inspirational Interactive Marketing' (08). Marcus Evans’s 'Alternative Advertising & Marketing' (08) and 'Building Winning Brands' (07). ICBI’s 'Customer Management World' (07). Haymarket’s 'Bringing your brand to life' (07, 06). Terrapinn’s 'Loyalty World' (06).
• Academic Awards: Rotary International, European Union, Erasmus and Leonardo da Vinci scholarships.