
Amsterdam Area, Netherlands

Amsterdam Area, Netherlands
(Public Company; HAVS; Marketing and Advertising industry)
March 2009 — Present (5 months)
(Marketing and Advertising industry)
June 2008 — March 2009 (10 months)
Hoera® is an advertising agency for consumer to consumer communication:
- defining business & marketing opportunities with smart tools (e.g. social media monitoring) and hands-on workshops
- helping brands pro-actively connect with consumers in creative and innovative ways
Hoera® is an initiative of Lowe/Draftfcb.
(Privately Held; Marketing and Advertising industry)
March 2007 — June 2008 (1 year 4 months)
- marketing and PR zanox NL
- coordination of publishers in Fashion & Travel verticals
- bachelor thesis on the effects of 'context similarity' and 'involvement' on the attitude towards online advertisements
(Privately Held; 11-50 employees; Internet industry)
August 2006 — April 2007 (9 months)
- weblog marketing
- translation of the eBuddy website
(Consumer Electronics industry)
August 2005 — March 2006 (8 months)
- market research consumer electronics department
- assessment of internal communication
Master , Marketing Communication , 2006 — 2008
Bachelor , Communication Science , 2002 — 2006
Minor , International Management , 2004 — 2005
advertising, social media, word of mouth, music, travel