Sanjaya Molligoda

Current

Chief Marketing Officer / Owner at Funbox Pty Ltd

Past

Online Marketing Manager at Funbox Pty Ltd
IT Admin at Australian Opal Cutters
Freelance SEM Consultant at NA (Self-employed)

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Education

University of Newcastle
Rossijskij Universitet Družby Narodov
St Thomas college Mount Lavinia

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Recommended

4 people have recommended Sanjaya

Connections

292 connections

Industry

Online Media

Websites

Sanjaya Molligoda’s Summary

7+ years in the Online marketing field.
Managing a Yearly online marketing budget of over 7,000,000 AUD. Improving ROI every quarter by at least 6%.
Managing day to day operations of Funbox Pty Ltd (www.Funbox.com).

Sanjaya Molligoda’s Specialties:

Buying and Selling online ad media, affiliate marketing, SEO, PPC, SEM, Link building, Project management, Online web statistical analysis, Web research, New web property research and development.

Sanjaya Molligoda’s Experience

Chief Marketing Officer / Owner

Funbox Pty Ltd

(Privately Held; 1-10 employees; Online Media industry)

October 2007 — Present (1 year 10 months)

~ Brand development, web site traffic growth, web site UI and online marketing/advertising stratergy development as well as its deployment.

~ Developed brand strategy and statistical analysis for all marketing.

~ Strategic Consulting, including business plan & web sales strategy development.

~ Managment of the core business at Funbox.com
Online Marketing Manager

Funbox Pty Ltd

(Privately Held; 1-10 employees; Online Media industry)

August 2005 — October 2007 (2 years 3 months)

Complete Online Marketing Managerial Role.

• Development of an online marketing strategy, analyze the online marketing landscape and develop new web products/manage existing network of web products.

• Analyze consumer/user response effectiveness, lead conversion, and revenue; against marketing campaign costs on an ad-hoc and monthly basis in order to measure appropriate ROI.

• Create fact-based strategic business plans, analyze competitor landscape.

• Create new web product proposals/presentations/process outlines

• Negotiate CPM, CPC, and CPA based relationships for products.

• Create and manage PPC & PPV campaigns across multiple search engines & bidding platforms.

• Expanding existing campaigns and increasing effectiveness by continually monitoring, testing and updating ad placements, ad copy, keywords.

• Use of web analytics, data reporting & tracking systems such as indextools, Google analytics as well as conducting weekly reports on ROI.
IT Admin

Australian Opal Cutters

(Privately Held; 11-50 employees; Luxury Goods & Jewelry industry)

May 2005 — August 2005 (4 months)

Handling all aspects of the IT department as well as online marketing for Australian Opal Cutters pty ltd.
Freelance SEM Consultant
NA (Self-employed)

(Self-Employed; Myself Only; Online Media industry)

July 2002 — April 2005 (2 years 10 months)

• Created and managed PPC & Affiliate campaigns.

• Expanded existing campaigns and increased effectiveness by continually monitoring, testing and updating ad placements, ad copy, keywords as necessary.

• Built, organized and refined keyword lists.

• Wrote effective ad copy to deliver high click-through rates in paid listings on 1st tier search engines and 2nd tier engines.

• Initiated landing page variations to optimize conversion rates.

• Maintained close communication with search engine reps.

• Tracked and regularly reported key performance statistics.

• Performed Split A/B Testing and Multivariate Testing to improve landing page optimization.

• Tracked competitors in the same ad space for continued success over them.

Sanjaya Molligoda’s Education

University of Newcastle

MIT, MAF , IT, Finance, Medicine , 2002 — 2005

Activities and Societies:

Captain of the University Badminton Team from 2003-2004.
Rossijskij Universitet Družby Narodov

Doctor of Medicine , Medicine , 1995 — 2002

Activities and Societies:

Captain of Badminton Team from 1997-2002. Was the Badminton champion in the Moscow University region from 1997-2000.
St Thomas college Mount Lavinia

AL's , Advance level in Chemistry, Physics, Zoology and Botany , 1989 — 1995

Additional Information

Sanjaya Molligoda’s Websites:

Sanjaya Molligoda’s Interests:

Internet marketing, buying & planing online media, affiliate marketing, SEO, PPC, SEM, link building, cricket, tennis, badminton, traveling around the world, movies