
President & CEO WebEvents Consulting Group, Marketing & ICT Consultant
Greater Atlanta Area

President & CEO WebEvents Consulting Group, Marketing & ICT Consultant
Greater Atlanta Area
Owner WebEvents Consulting Group, LLC. Information and Communications Technology Professional with extensive experience in the areas of interactive marketing, creative, eCommerce/eBusiness, and the Hispanic Market. Project management in a wide variety of Web initiatives.
WebEvents offers professional consulting services including Web Design and Development, Enterprise Testing Solutions, copywriting, and search engine optimization (SEO) solutions. Targeting new sites or existing ones ready to undergo a transformation and offering comprehensive information architecture planning.
Creative, Interactive Marketing, Web Design, Communications and Public Relations, Copywriting, Internet Research, Branding and Identity.
Hispanic target audience & quinceañera Consultant. See press release on this subject at http://www.prweb.com/printer.php?prid=533387.
(Privately Held; 51-200 employees; Telecommunications industry)
April 2008 — Present (9 months)
Manage all Web content and projects related to the corporate website. Write, edit, and proofread new content. Assign links and reviews content on a regular basis to ensure required updates are in place.
Provide guidelines and advise business units and technical team on content and navigation matters. Ensure that all documents meet established content and SEO standards, working with developers to assess any technical challenges in displaying the content. UI Scrum Master/Agile PM in a fast paced environment.
(Public Company; 10,001 or more employees; GOOG; Internet industry)
January 2008 — Present (1 year)
Evaluate the quality of search engine results by working on many different types of rating projects. Extensive Web research and in-depth analytical work, up-to-date familiarity with English & Spanish speaking Web cultures and media. (Contract)
(Privately Held; Internet industry)
2002 — Present (6 years)
Offering Web Design & Development, content creation and copywriting, eCommerce, Enterprise Testing and SEO Solutions. Professional English/Spanish translations.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
April 2007 — August 2007 (5 months)
Responsible for all communication with retail customers, creative and ecommerce backend application. Collaborate on strategic development, marketing strategies, brand, concept and creative presentation.
On-line marketing, email/direct mail, media activity and special projects such as trade shows. Search engine optimization, pay-per-click, link building and analytics. Streamline processes to improve customer experience thus increasing retention and customer satisfaction. ClickTracks Web Analytics and functional/user acceptance testing for research and evaluation of product design.
Manage a team of copywriters and designers. Research and creation of all content including articles, blog posts, PR releases, print media, and eMail blasts. (Contract)
(Privately Held; 51-200 employees; Telecommunications industry)
May 2005 — April 2007 (2 years)
Responsible for design, creative, execution and monitoring of marketing programs including Ethnic Reach initiative.
(Privately Held; 10,001 or more employees; Packaging and Containers industry)
October 1995 — April 2004 (8 years 7 months)
Communications Manager/Regional Webmaster
Define and implement communication strategies to support company business goals for Region Americas—US, Canada, Mexico, Central & South America. Management and maintenance of Regional corporate site.
Administrator On-Line Communications/eBusiness Content Manager
Responsible for internal online activities and training for multinational food processing and packaging company. Content team lead for eBusiness project.
(Educational Institution; 10,001 or more employees; Higher Education industry)
2001 — 2002 (1 year)
(Public Company; Marketing and Advertising industry)
1986 — 1989 (3 years)
New technology, reading, writing, research.
Sandy Sachs, Wikipedia Users