Sandy Adam

Current

Georgianna Blackburn in Second Life at Virtual World/Immersive Internet Technologies
Technical Marketing Specialist at Sigma-Aldrich

Past

Marketing Communications Coordinator at Sigma Aldrich
Owner at 21C Interactive LLC (Sole Proprietorship)
Interactive Media Designer at Bader Rutter & Associates

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Education

Alverno College

Recommended

9 people have recommended Sandy

Connections

234 connections

Industry

Chemicals

Websites

Sandy Adam’s Summary

Over 15 years experience in web development, advertising, marketing and public relations, as well as event management. A passion for social media networking for lead generation, customer retention and community building

Looking to combine social networking applications with virtual environments to enhance the customer experience.

Sandy Adam’s Specialties:

brand awareness, marketing/advertising, event management, community building, social networking strategies, virtual worlds, immersive internet

Sandy Adam’s Experience

Georgianna Blackburn in Second Life

Virtual World/Immersive Internet Technologies

(Marketing and Advertising industry)

December 2007 — Present (2 years )

Researching virtual worlds such as Second Life, ReactionGrid, ScienceSim, BlueMars, IMVU, Twinity, ProtonMedia, Qwaq (noe Teleplace). Primary focus on Second Life and it's use for community building, social networking, and brand awareness.

Skilled in sim design, project management, event management, publicity and promotion. Building, scripting, learning activities.
Technical Marketing Specialist

Sigma-Aldrich

(Public Company; SIAL; Biotechnology industry)

August 2007 — Present (2 years 4 months)

~Coordinate the creation, deployment and maintenance of web-pages and e-mail campaigns for the Aldrich Initiatives
~Provide options available for improvement, along with information about ease/cost of implementation, adherence to corporate guidelines, and benefits for SIAL (customer experience and potential sales impact)
~Proof-reading campaigns and provide creative advice
~Responsible for providing feedback and updates with campaign managers
~Provide monthly competitor web-analysis
~Keep updated on industry know-how, software applications, new developments and legal aspects, guidelines and best practices
Marketing Communications Coordinator

Sigma Aldrich

(Public Company; SIAL; Biotechnology industry)

August 2005 — September 2007 (2 years 2 months)

~Plan, execute and manage promotional mix elements: Advertising, Public relations, Direct Mail, Internet, Sales Promotion, Personal Selling, and Trade Shows.
~Develop strategies and creative ideas as well as production methods to execute the brand/worldwide marketing strategy through designated promotional mix elements.
~Manage projects, databases and workflow.
~Maintain quality and consistency for individual campaign elements.
Owner
21C Interactive LLC (Sole Proprietorship)

(Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

June 1996 — September 2007 (11 years 4 months)

Web Design/Development, Strategic Marketing Plan Development, Advertising, Interactive Tools
Interactive Media Designer

Bader Rutter & Associates

(Privately Held; Marketing and Advertising industry)

August 1995 — October 2000 (5 years 3 months)

Manage all client and in-house multimedia projects. Budgets ranging from $40,000 to $150,000.

Telecommunications Analyst - 1995 to 2000
Reporting to the President
Responsible for purchase and management of $250,000 telecommunications system

PC Applications Specialist /Help Desk - 1995 - 1999
Reporting to VP ProductionNetwork Administration as well as creating and implementing software-training classes for employees. Created monthly newsletter to assist employees in learning computer skills and shortcuts.

Sandy Adam’s Education

Alverno College

ba , business communications , 1980 — 1984

Additional Information

Sandy Adam’s Websites:

Sandy Adam’s Interests:

Virtual worlds, interactive training, writing, art, fashion, 3D design, Second Life, OpenLifeGrid, Open Sim, emerging technology, social media, social networking

Sandy Adam’s Groups:

FountainBlue
Sigma-Aldrich Friends & Family
eMarketing Association Network
Technology Marketing Community
Council of Communication Management (CCM)
American Chemical Society
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Sigma-Aldrich Corporation
Social Media Marketing
Professional Second Lifers
Second Life Resident
Immersive Environments
Innovative Learning & Education Innovators
SLinked
Autodesk User Group International (AUGI)
HealthCare & Wellness Innovators, Medical, Pharmaceuticals & Biotech Innovation Health Care Network
Metaverse Meetup
Creative Communication & Innovation Network of Innovators
Marketing Operations
twitter innovators Innovation & Creativity Network of Tweeters
Future Social Media
Materials Research Society (MRS)
VirtualWorlds
Virtual Worlds Roadmap
Online Community Manager
3D Training, Learning and Collaboration
Masters of Customer Engagement
Second Life for Corporate Training
Virtual World SIG
Major Players
SAFC Biosciences BuzZ Bucket
ThinkBalm Innovation Community
ViO virtual business network
Virtual Worlds
Virtual Events Network
v-Business
Women of Web 3.0
Second Life volunteer
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