Sandrine Plasseraud

Current

European Business Director at We Are Social

Past

Account Director at We Are Social
Account Director, Ford of Europe at Imagination
Small Cars & Customer Offers Marketing Manager at Renault UK Ltd

Worlwide Product Manager, Direction Stratégie & Marketing. at Renault s.a.s.
New Vehicle Launch Manager at Renault s.a.s.
Area Manager Sales and Marketing at Renault UK
National Account Representative at Playtex UK
Sales Executive at Délice de France UK Ltd.

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Education

De Montfort University
Open University
Ecole supérieure de Commerce de Rennes

Lycée Naval de Brest

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Recommended

3 people have recommended Sandrine

Connections

421 connections

Industry

Marketing and Advertising

Sandrine Plasseraud’s Summary

33 years old - 11 years experience including 7 in the UK
Strategic and operational experience, in large groups and a within a start-up
Triple competence: marketing, communication and sales
Expertise in Web 2.0 and social media
Great adaptability, organisational & project management skills
Strong team management and budgetary control skills

Sandrine Plasseraud’s Specialties:

Social media - Viral/Buzz Marketing - Online PR - International product/brand Management - Cross functional project management - Budget management

Extra-curricular activity:
- Key Speaker, Marketing Direct Conference: "Examining emerging media including sms, blogs and social communities" (13/09/2007)
- Key Speaker, adtech London: "Buzz your products and your brands" (26/09/2007)
- Key Speaker, Revolution Brand Advocacy Conference: "Effectively measure and monitor WOM" (27/11/2007)

Sandrine Plasseraud’s Experience

European Business Director

We Are Social

(Privately Held; Marketing and Advertising industry)

July 2009 — Present (5 months)
Account Director

We Are Social

(Privately Held; Marketing and Advertising industry)

August 2008 — July 2009 (1 year )

We Are Social is a conversation agency - we help brands to listen, understand and engage in conversations in social media.

- Manage key accounts in Europe (sales, strategy, consulting)
- Oversee a team of 7 account managers/account executives
- Recruit staff (interviews, negotiation, integration, training)
- Speaker at professional conferences about social media & lecturer at UK universities and French ones
Account Director, Ford of Europe

Imagination

(Privately Held; 201-500 employees; Design industry)

March 2008 — August 2008 (6 months)

Managed the client relationship with Ford of Europe to deliver international projects in Europe.
Small Cars & Customer Offers Marketing Manager

Renault UK Ltd

(Privately Held; Automotive industry)

January 2007 — March 2008 (1 year 3 months)

Responsible for the implementation of the marketing strategy, commercial and financial support for the entire "small cars" segment: Twingo, Clio, New Clio, Modus, Kangoo and Dacia (50% of Renault UK's volumes). Within this position, I also had the opportunity to develop & implement a social media strategy at European level, for the launch of New Twingo (30 bloggers invited to Slovenia to discover the New Twingo)

Missions:

- Expand the product offering (vehicles and financial customer offers)
- Maximise the margin on the products and financial offers (budgeting)
- Manage a team of 4 product managers/junior product managers
- Coordinate other cross functions (PR, Communication, Distribution)
- Public relations: speakers at professional conferences on social media (including the Forrester conference Consumer Marketing Forum EMEA 2007)
Worlwide Product Manager, Direction Stratégie & Marketing.

Renault s.a.s.

(Privately Held; Automotive industry)

January 2005 — December 2006 (2 years )

Responsible for Clio & New Twingo's marketing strategy, within the Marketing & Strategy Department at Renault's Head Office. Within this position, I had the opportunity to plan and implement Renault's first social media campaign for the launch of New Twingo Concept

Missions:

- Define the product strategy and ensure the profitability of the vehicles
- Develop international product offering (together with the design / engineering departments)
- Define the local specifications in cooperation with local subsidiaries
- Coordinate central functions (advertising, press, internet, price, etc.).
New Vehicle Launch Manager

Renault s.a.s.

(Privately Held; Automotive industry)

December 2002 — January 2005 (2 years 2 months)

Responsible for planning the launch of new vehicles, according to the business objectives and industrial constraints, within the Strategy & Marketing Department of Renault Headquarters and in close collaboration with the Department of Logistics, factories and subsidiaries. This position gave me a real insight into the company

Missions:
- Forecast launch volumes in collaboration with the subsidiaries
- Negotiate the quantities of vehicles to produce with the marketing & logistic departments
- Manage arbitration meetings between the marketing & project managers
- Coordinate logistics teams to ensure the flow of vehicles
- Communicate with marketing directors and distribution services
Area Manager Sales and Marketing

Renault UK

(Privately Held; Automotive industry)

January 2001 — December 2002 (2 years )

Responsible for the sales & marketing management of a network of 12 car dealerships (13,000 cars and 2,000 utility) within the Commercial Operations Department, in the North West of England

Missions:

- Roll out the Head Office's sales and marketing strategy within the network
- Negotiate annual sales objectives with the dealerships
- Achieving sales targets, customer satisfaction and sales of financial customer offers
- Establish geomarketing campaigns for each dealer
National Account Representative

Playtex UK

(Textiles industry)

June 1999 — January 2000 (8 months)

Responsible for the management and development of key regional accounts (Selfridges, House of Fraser, Debenhams, etc. in the London and South East area) within the Sales Department:

Missions:

- Optimise sales results for Playtex, Wonderbra & affiliated brands (+16% in 2000)
- Manage a team of 5 sales executives (including recruitment and training)
- Negotiate the best areas within the stores (merchandising)
- Train all major accounts' customer facing employees
Sales Executive

Délice de France UK Ltd.

(Food & Beverages industry)

October 1998 — June 1999 (9 months)

Sales executive (London area) within the Sales Department of Délice de France, an importer & distributor of frozen food

Missions:

- Develop the turnover of my area (30% over 6 months)

Sandrine Plasseraud’s Education

De Montfort University

MBA , 1997 — 1998

Activities and Societies:

Final Dissertation: « The family as a buying decision-making unit » : analys of a family purchase decision-making process, and in particular of how children influence this process.

Lectures : Marketing, Marketing Communication, Retail Marketing, Buyer Behaviour, Electronic Commerce, Strategy, International Strategy,
Project Management, Finance, Business Ethics.
Open University

B.A. Honours (2.1) , International Business , 1996 — 1997
Ecole supérieure de Commerce de Rennes

International Business 1995 — 1997

Dissertation: "How the Internet and new technologies in general can help companies improve customer satisfaction"
Lycée Naval de Brest

Additional Information

Sandrine Plasseraud’s Interests:

- Running : Nike+ Human Race (August 2008), Half Marathon (Paris, March 2004), Marathon Relais de Paris - Val de Marne (June 2004) ; Course La Parisienne (September 2005) - Rollerblading - Waterskiing and watersports in general - Web 2.0 : blogs, social media, online marketing

Sandrine Plasseraud’s Groups:

- Key Speaker at the Marketing Direct Conference: "Examining emerging media including sms, blogs and social communities and they effect they are having on your customer behaviors" (13/09/2007)
- Key Speaker at adtech London: "Buzz your products and your brands" (26/09/2007)
- Speaker at the Forrester's Consumer Marketing Forum EMEA 2007: "Buzz your products and brand by engaging with key online influencers", Barcelona (16/11/07)
- Key Speaker at the Revolution Brand Advocacy Conference: "Effectively measure and monitor WOM and the buzz generated around your brand" (27/11/2007)
- Speaker at the "PR, Social Networking And Blogging In Practice" conference, London (29/01/08), Blog