
Social Media Consultant, Personal Trainer/Bootcamp Instructor, and Music-Tech Blogger
San Francisco Bay Area

Social Media Consultant, Personal Trainer/Bootcamp Instructor, and Music-Tech Blogger
San Francisco Bay Area
Sandra received her B.A. in Anthropology from UCLA, where she also minored in Italian after studying abroad in Bologna, Italy. Since then, she has worked in a variety of industries including IT recruiting, financial planning, fitness, and emerging technology.
Currently, Sandra divides her time between teaching boot camp classes and doing personal training sessions, helping social media clients grow their businesses online, bartending for the colorful Marina locals, and blogging for the killer startup, MixMatchMusic.
Social media strategies and implementation, writing, editing/proofreading, competitive analysis, research, communication, health/fitness.
(Self-Employed; Marketing and Advertising industry)
December 2008 — Present (1 year 1 month)
Sandra helps small businesses develop and implement social media strategies, evaluate which web 2.0 tools to use, and build relationships within the relevant communities.
(Health, Wellness and Fitness industry)
November 2008 — Present (1 year 2 months)
Sandra is an ACE Certified Personal Trainer working for Basic Training, an outdoor fitness company offering "bootcamp" style workouts in San Francisco's Marina and South Park neighborhoods. Sandra also offers private (outdoor) personal training sessions.
(Food & Beverages industry)
October 2007 — Present (2 years 3 months)
Part-time bartender
(Privately Held; 1-10 employees; Internet industry)
August 2006 — Present (3 years 5 months)
MixMatchMusic is a unique community located at the intersection of music, technology and social media. We’ve created the tools musicians want and need to collaborate with other musicians; a way for them to engage with the community of music fans; and a system of rights and legal protections to ensure they can profit from their art. Through the collective power of its community, MixMatchMusic offers musicians the extraordinary opportunity of easily selling their music piecemeal (stem based), by virtue of collaborating on the site.
As part of the founding team, Sandra has worn many hats and assisted with anything from proofreading and bug testing to research and competition analysis. Currently her focus is on writing for the company blog, Evolving Music, and utilizing social media tools and internet marketing to bring MixMatchMusic's powerful tools to the community that needs them.
(Financial Services industry)
May 2005 — July 2007 (2 years 3 months)
Assisted J. Patrick Costello, an independent Certified Financial Planner (tm), with all aspects of his financial planning business. Costello and Associates offers comprehensive financial planning, life/disability/long term care insurance, retirement plans, investments and tax reduction strategies.
(Privately Held; 51-200 employees; Information Technology and Services industry)
November 2004 — February 2005 (4 months)
Identified and screened candidates for technical employment opportunities. Worked with sales department to secure interviews and oversee placement process.
(Educational Institution; 10,001 or more employees; Research industry)
2002 — 2003 (1 year )
Assisted humanities faculty with various digital media projects including slide scanning, OCR (optical character recognition) editing, and web design.
(Internet industry)
October 2002 — December 2003 (1 year 3 months)
Assisted founders in a number of areas including digital photography, database programming, web design, business development, and correspondence.
(Higher Education industry)
November 2000 — June 2001 (8 months)
Assisted professor with academic, military, and political correspondence, event planning, extensive transcription, SRPs (student research projects), grant applications, and research.
B.A. , Anthropology , 1999 — 2004
Communications, Italian 2001 — 2002
EAP (Education Abroad Program)
Swedish 1998 — 1999
Emerging technology, social media, music, foreign languages, dancing, water sports, traveling, health/fitness/wellness, culture, anthropology, writing.