
Marketing Strategist • Business Development • Entrepreneur • TopLinked.com • sandrasantospires@gmail.com
Toronto, Canada Area

Marketing Strategist • Business Development • Entrepreneur • TopLinked.com • sandrasantospires@gmail.com
Toronto, Canada Area
Areas of expertise:
• Integrated marketing communications
• Global marketing management
• Branding & project management
• Online marketing / internet marketing / e-marketing / e-commerce / interactive marketing
• Community building
• Marketing analytics
• Media buying: online & offline buying
• Publicity initiatives, trade shows & events
• Product launches
• New business development & network expansion
• Business partnerships & alliances
• Business to consumer marketing (B2C)
• Business to business marketing (B2B)
• Publishing (business & self-help)
• Hospitality, Travel & Tourism
• Not-for-Profit-Organizations
• Business Services
(Marketing and Advertising industry)
February 2004 — Present (4 years 9 months)
Strategic Business Marketing (local/international): create integrated B2B and B2C strategic marketing plans and manage all online and offline marketing activities; prepare the strategic sales and business development plan; assess business objectives; identify appropriate messages and brand strategy; develop and implement the product and client marketing communication programmes with successful experience in multiple industries including self-help/entrepreneurial publishing & children’s books; NGO’S; tourism; healthcare; consumer goods; International Trade and education.
- E-marketing/E-commerce: develop E-Commerce activities, digital media marketing campaigns; interactive marketing; websites; blogs; search engine marketing; SEO; PPC advertising; viral marketing; mobile communications.
MBA, Master in Business Administration, 2001 — 2003
B.A. Honours & M.A., International Relations & Development Studies, 1995 — 1999
Strategic Planning, Creative Marketing, E-business, Social Media, New Media, Personal Development, Publishing, Book Marketing, Technology and Trends, Entrepreneurship, Fashion, Politics, Arts, Africa, South Africa, Law of Attraction, Deepak Chopra, Jack Canfield, Anthony Robbins, Napoleon Hill, Donald Trump, Harvey Mackay, Richard Branson, Mark Victor Hansen, Robert Kiyosaki.