Sandra Eisenberg

Current

• Vice President, Southeast at e5 Marketing Inc.

Past

• Partner at Xuune
• Southeast Channel Management at Siemens
• Vice President at E5 Marketing

• Director, Software Strategic Partnerships / Alliances at Avaya, Inc.
• Director, CRM Global Alliances at Teradata
• Senior Product Manager III at NCR
• Senior Manager Product Management at AT&T Bell Labs
• Sales Manager at NCR
• National Account and Senior Sales Manager at AT&T Computer Systems
• Co-Founder and Sales Director at Data Decisions (a Ziff Davis Company)
• Regional Manager - Midwest at Gartner

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8 more...

Education

• CRM Institute
• London School of Economics and Political Science
• Stephens College

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Recommended

8 people have recommended Sandra

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Blog
• My Blog
• My Company

Sandra Eisenberg’s Summary

In tough times you need to cost-effectively use your investment in creativity and "out of the box" thinking to get the biggest bang for your investment. Our methodology first and foremost applies this consideration. We devise well-rounded programs that combine sales activities with marketing tactics in an integrated format, taking advantage of "reusable assets" within these programs.

Clients are both small and large (Bart's Pork Shop on one end and NASA on the other). To see our client list visit http://e5marketing.com/clients.html

An integrated marketing approach focused on lead generation, direct marketing, public relations, Web and electronic design, advertising, sales and channel distribution.

e5 also offers ASI clothes and trade show marketing give aways at our sister site http://www.imprintablefashion.com/cgi-bin/brand/site.w?catalog=top&sponsor=001029&frames=no&target=main

Sandra lives in Orlando, Florida. 407-919-9214 / eisens1@cfl.rr.com

Sandra Eisenberg’s Specialties:

Areas of expertise include:social media (Twitter, Facebook, LinkedIn, etc.), internet PR (PRNewswire / Vocus) SEO, email campaigns (Constant Contact, Cheetahmail), paid internet advertising, PLM, CRM, unified communications, contact centers, BI, and data warehousing.

Sandra Eisenberg’s Experience

• Vice President, Southeast

  e5 Marketing Inc.

  (Privately Held; Marketing and Advertising industry)

  October 2009 — Present (2 months)

  Manage the Southeast for this nationwide marketing communications company specializing in high-tech, start-ups, b-2-b's, consumer electronics, telecommunications, entertainment, network management, internet, hospitality, retail, attorneys, doctors, etc.
  
  Over the past 12 years, we have done work for Panasonic, HP, SONY, DTS, Lucent, AT&T, NASA, T-Mobile, as well as many small and start-up clients throughout the US. We are a "logo to launch" company working with "mom and pop" small business to Fortune 50, specializing in high SEO ranked websites, email campaigns, CRM optimized electronic media, collateral development, PR, trade shows and events, direct mail, strategy and planning.
  
  For samples of our work and a more complete client list visit our website at http://www.e5marketing.com

• Partner

  Xuune

  (Information Services industry)

  November 2007 — October 2009 (2 years )

  Xuune works with customers on "X" -- the next great technology -- to see where and if it can help their business make or save more money. From SaaS vs. server based, Unified Communications versus POTS (plain old telephone service) CRM to the contact center we explain how new technologies add value to real world needs and help deciphering hype from realistic. Formerly "The Eisenberg Team," our new name better reflects the speed at which the world is moving!
  
  From PR, or developing a single collateral piece to strategic global multi-layered annual marketing programs–and everything in-between. SEO, PLM, CRM, UC, VoIP, Blogs, web design -- new media and old. Clients include RWD Technologies, providers of Lean / TSP quality services and Bickwid Enterprises, digital media experts.

• Southeast Channel Management

  Siemens

  (Public Company; 10,001 or more employees; SI; Information Technology and Services industry)

  May 2007 — November 2007 (7 months)

  Grew the indirect and direct market working with sales teams (biometric security, contact center, UC, Verizon alliance) to position Siemens as a top tier provider and motivate to higher sales.
  
  Teamed with direct sales on Tier 1 accounts for TDM PBX with VoIP converged telephony solution, Softswitch (SIP / SOA HiPath 8000), Unified Communications (Openscape) & Contact Centers (Genesys and Siemens).

• Vice President

  E5 Marketing

  (Management Consulting industry)

  May 2001 — May 2007 (6 years 1 month)

  High level executive consulting in the areas of product, industry, solutions, field, alliance and corporate marketing to high technology companies
  
  • Microsoft Dynamics – consulted on product direction of the CRM offer, recommending an SMB, Enterprise and SaaS sales model;
  
  • Global Locate –launched and acted as the marketing department for the GPS chip cell phone manufacturer who owned the patents for the chip that is now in every cell phone on the market – purchased by Broadcom;
  
  • TIA (Telecommunication Industry Assn) –wrote the wireless standards guide (reproduced in Spanish) as well as trade show event planning;
  
  • Sprint via Walsh Wireless – all marketing for one of Sprints largest dealers in the US;
  
  • Sprint via Everyone.net – introduced an email platform for the Sprint sales force to resell; datasheets and training materials;
  
  • QualComm – wrote the quarterly newsletter.

• Director, Software Strategic Partnerships / Alliances

  Avaya, Inc.

  (Privately Held; 10,001 or more employees; AV; Telecommunications industry)

  October 2000 — June 2001 (9 months)

  Hired to move focus from point solutions to a modular “plug and play” set of contact center CRM applications. Established the CRM indirect channel (Systems Integrators and ISVs), and rapidly assumed overall strategy.
  
  Delivered significant CRM joint “go to market” solutions with partners including Siebel, Accenture and EDS increasing partner revenues by 314% in six months. Developed partner certification, training programs, demo centers and software, webinars, and partner portals to sell joint go-to-markets integrating Avaya CRM, CTI and IVR software and hardware with the partner’s software and professional services.
  
  Generated $18 million with EDS in six months (over $0 revenue the previous year); Established a joint CRM solution with Accenture (CRM in a Box) to develop a new business line, targeting clients with small volume CRM needs.

• Director, CRM Global Alliances

  Teradata

  (Public Company; 5001-10,000 employees; NCR; Computer Software industry)

  January 1997 — October 2000 (3 years 10 months)

  Responsible for industry specific data warehouse solutions (airline data warehouse used by Delta and Continental, retail data warehouse used by Wal-Mart, telecom solution used by Bell South now AT&T, etc.). In the position directed a full range of strategic business planning, corporate development and M&A activities and spearhead campaigns for launching all CRM and web-based products.
  
  Created strategic business development and roll-out plans based on competitive/industry analysis and market intelligence. Managed a $6 million budget for the Microsoft partnership, $11 million for all others and 8 direct employees (40 cross-functional) identified global business partners (Microsoft, Siebel, AMDOCs, etc.) and structured/negotiated acquisitions and projects (ranging from $1.2 million to $250 million) to expand market share, enhance product portfolio and gain competitive advantages.

• Senior Product Manager III

  NCR

  (Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

  June 1995 — January 1997 (1 year 8 months)

  AT&T spun off NCR (now Teradata) so company name changed, not the job. Owned life cycle (cradle to grave) for product planning and product marketing of various product sets including the $100 million StarServer FT (fault tolerant) computer running most Telecom OSS / BSS software, CRM data warehouse industry solutions for Bell South, Wal-Mart, Delta and Continental Airlines among others and risk managmeent / fraud software.

• Senior Manager Product Management

  AT&T Bell Labs

  (Public Company; 10,001 or more employees; T; Computer Software industry)

  January 1994 — June 1995 (1 year 6 months)

  Responsible for developing re-usable CRM industry specific data warehouse solutions, improving margins from 27% (customer warehouses) to 70% and above margins through starter kits for the service organization (knowledge management of lesser intellectual property, too).
  Directed a team to seven to "Exceeds Expectations" ratings for delivering five industry specific CRM data warehouse solutions early (up to 18 months early) and below budget (one $25.5 million under budget);
  Telecom CRM Data warehouse Kit:
  Customer loyalty for wireless and wireline accounts based on network capacity (sold to Bell South, British Telecom, Deutsche Telecom, Verizon and others);
  Delivered CRM solutions focusing on customer loyalty and retention for other industries including Retail (Wal-Mart), Financial, Insurance, Energy and Manufacturing.

• Sales Manager

  NCR

  (Public Company; 10,001 or more employees; NCR; Information Technology and Services industry)

  January 1991 — January 1994 (3 years 1 month)

  In charge of overall sales management for the State of Florida team. Hired, trained and supervised regional sales reps, systems consultants, financial analyst and clerk; developed corporate sales strategies and guidelines to take a low producing office to #2 in the country in six months.
  
  Responsibility of over 15 person office with $18 million in annual recurring revenue, license fees and professional services. Grew revenue from $8.4 million in 1992 to $25 million in 1993.
  Won the PC business at HRS (now DCF) selling over 10,000 units at $2500 per;
  Sold high speed item processing system with imaging to Department of Revenue for a new sale of $2.5 million in hardware and software;
  Underbid Cisco on Cisco routers and acquired WAN contracts at numerous state agencies.

• National Account and Senior Sales Manager

  AT&T Computer Systems

  (Public Company; 10,001 or more employees; T; Computer Hardware industry)

  March 1985 — January 1991 (5 years 11 months)

  #1 or #2 in sales the Southern Region for AT&T, top 10% nationwide and first woman to win the national sales award. Always above quota $1.5 million quota by 20 to 1000%.
  
  Sold and installed over fifteen call centers integrating telemarketing sales and service agent software (Brock and Edge) with Definity PBXs, Conversant IVR and predictive dialing, etc.
  First woman to win the national sales award for $23 million outbound collections call system for American Express (quota was $1.5 million);

• Co-Founder and Sales Director

  Data Decisions (a Ziff Davis Company)

  (Privately Held; 201-500 employees; Publishing industry)

  March 1980 — March 1985 (5 years 1 month)

  Co-founded this successful competitor to Datapro Research from research to business plan to reality. We published "consumer reports" on computer hardware and software used by IT professionals in selecting prospective vendors. I trained new telemarketing sales reps and managed a 150 person call center. I also oversaw three outside reps who displaced Datapro at IBM, Data General, DEC and other leading IT companies of the era.

• Regional Manager - Midwest

  Gartner

  (Public Company; 1001-5000 employees; IT; Information Technology and Services industry)

  March 1977 — March 1980 (3 years 1 month)

  Datapro Research Corporation (then part of McGraw Hill and now part of the Gartner Group). Began in 1977 as a telemarketing sales rep who quickly became #1 in the company. Promoted to assistant sales manager in 1978 and then regional manager in 1979, overseeing sales of Datapro consulting products, consulting engagements and seminar business in the Midwest (Chicago).

Sandra Eisenberg’s Education

• CRM Institute

  Certification , CRM for Busienss Improvement , April 2000 — April 2000

  Analyzing existing business practices to improve 1 to 1 marketing;
  
  Understanding CRM technologies (front office (SFA, call center, etc.) and back office (ERP, data warehousing) to attain the highest ROI on customer interactions;
  
  IVR, CTI, PBX, ACD, etc.
  
  BI including CRM analytics for continuous marketing imrpovement.

• London School of Economics and Political Science

  1974 — 1990

• Stephens College

  BFA , Theatre Arts , August 1971 — June 1974

Additional Information

Sandra Eisenberg’s Websites:

• My Blog
• My Blog
• My Company

Sandra Eisenberg’s Interests:

Marketing, Alliances, Sales, CRM, business intelligence, Teradata, call centers, Microsoft Dynamics, Siebel, SAP, product management, promotional items, B"H, Consulting, Orlando, Florida, Hospitality, Healthcare, Retail, Financial, NCR, Avaya, AT&T, customer loyalty, customer retention, customer acquisition, marketing campaigns, trade shows, brochures, case studies, technical writing, seminars, public speaking

Sandra Eisenberg’s Groups:

ASI, Product Marketing Association, CRM Association,, Frum Network

•    Citrix Systems Employees and Alumni (Citrites)
•    Frum Network 24/6
•    Microsoft Dynamics CRM.
•    Telecom Professionals
•    CISCO
•    Stephens College
•    Anita Borg Institute for Women and Technology
•    Strategic Business and Competitive Intelligence Professionals
•    FrumNetwork
•    Teradata Corporation
•    SIEMENS-World-Wide Network [17,000+ Members]
•    CRM Experts
•    AT&T Alumni Network
•    Jewish Professionals
•    Unified Communications
•    Contact Center Professional
•    AT&T Alumni
•    The Walt Disney Company Alumni Group
•    The Israeli Connection
•    Avaya Alumni Network
•    Ex-Bell Labs
•    Jobs at AT&T
•    Linked by Tampa Bay / Orlando
•    Worldwide Contact Center Professionals - Largest Network for Call Center Professionals
•    Disney
•    Networking Orlando
•    Partnership for Excellence in Jewish Education
•    Sales/Marketing VP's & Directors - Software & Technology
•    NCR Alumni
•    Israel High Tech (10,000+ members)
•    AVAYA CONNECTIONS
•    CrossConnects North America: Telecom/Telephony Sales Professionals Group
•    AT&T CONNECTIONS GROUP
•    Lucent Technologies Alumni Network
•    Jewish High Tech Community
•    Harris Corporation
•    Orlando Sales and Recruiting Professionals
•    AT&T Employee Alumni
•    SalesTechExec
•    Central Florida Executives (Business, Academic, Political -ALL)
•    CRMXchange CRM And Contact Center Discussion Group
•    Unified Communications Professionals Forum
•    Telecom Industry Jobs
•    Networking in Orlando
•    ProNet Career Resources
•    CRM in Israel
•    Business & Systems Analyst in Israel
•    Search & Find a Job in Israel
•    Sales and Marketing Professionals Promoting Israeli High-Tech in the USA
•    Siemens Employment Opportunities direct.
•    Search & Find High-Tech Job in Israel
•    Frumers on the Move

Sandra Eisenberg’s Honors:

AT&T National Sales Award, NCR President's Award, NCR CPC, AT&T Achievers Club, AT&T Sales Leaders, AT&T Leadership Continuity Program, Top presentation award, Technvoative Innovator

Sandra Eisenberg’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch