Experienced Marketing & New Media Executive
Greater New York City Area
- Current
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- Director, New Media at FLY16x9
- Past
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- Managing Director at Ecolada
- Sandira at Mobile Catalyst
- Business Enabler at iNDiGO TV
- Director of Marketing at Scanbuy, Inc.
- Channel Executive at Baracoda, Inc.
- Board Member at Cyber-Elles
- Ecademy New York City Club: Sharing Global Ideas in a Global City club at Ecademy
- Operations & Subsidiary Manager at Baracoda
- Editor (freelance) at Buongiorno-Vitaminic (France)
- Operational Marketing Manager at 01NET (Groupe Tests / Vivendi Universal)
- Online Promotion Consultant at Orange Art S.A. (dept. Orange Ad)
- Country Manager (UK) at iBazar Group (now eBay)
- Product Manager for Carte.fr at iBazar Group (eBay)
- CEO at Gaethel Ltd
- Recommended
-
6 people have recommended Sandira - Connections
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500+
connections
- Industry
- Internet
- Websites
Sandira Calviac’s Summary
10+ years online experience in managing ROI-producing interactive strategies for U.S. and European companies in the online and mobile space. Marketing, Strategy, Communication, Partnerships.
Sandira Calviac’s Specialties:
Social Media. Connector. Trend Spotter. Evangelist.
Mobile yet grounded, Internet-savvy.
International and multicultural operations.
Branding, Management, Motivator/Motivated and Passionate.
Digital, interactive, innovation, high tech industry.
Web 2.0 and Wireless community apps.
Sandira Calviac’s Experience
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Director, New Media
FLY16x9
(Marketing and Advertising industry)
June 2009 — Present (6 months)
Video Magazine about Fashion, Art, Beauty and much more...
• Leading rebranding initiative and developed online strategy, including site redesign, social media strategy, in order to dramatically increase the viewership of FLY16x9's Art, Fashion and Beauty video content, creating a more compelling advertising offering.
• Setting up value-added partnerships. -
Managing Director
Ecolada
(Internet industry)
February 2007 — April 2008 (1 year 3 months)
Started holistic comparison shopping engine providing eco-friendly information
• Devised strategy for global roll-out.
• Brought on and managed developers and project manager.
• Lead interface design architecture.
• Developed positioning, visuals, and USP for Ecolada brand.
• Established relationships with EPA and other eco-labels to access and aggregate data. -
Sandira
Mobile Catalyst
(Wireless industry)
November 2004 — February 2007 (2 years 4 months)
Founded strategic marketing consultancy for the mobile industry focusing on media and entertainment.
Clients included Baracoda, Scanbuy, 321-GO, CAID productions, iNDiGO TV. -
Business Enabler
iNDiGO TV
(Broadcast Media industry)
October 2006 — December 2006 (3 months)
iNDiGO TV is America's first live interactive entertainment TV show, where you can send your text messages and upload your multimedia content. You decide what to watch on your TV screen and how you want it.
Participate on live TV in New York City: Time Warner Channel 35 & RCN Channel 8 Thursdays 8-9 PM. -
Director of Marketing
Scanbuy, Inc.
(Privately Held; Computer Software industry)
May 2005 — October 2006 (1 year 6 months)
Responsible for licensing Scanbuy’s patented technology (barcode scanning via camera phones)
• Managed marketing team of four.
• Segmented core technology into four channel-specific offerings: content providers, mass media, consumers, telcos.
• Executed targeted campaigns for each segment including collateral, tradeshows, and social media/web presence.
• Managed international PR campaign resulting in numerous press and TV appearances including Fox News.
• Entered into agreements with major online merchants and comparison shopping sites such as Shopping.com. -
Channel Executive
Baracoda, Inc.
(Privately Held; Wireless industry)
April 2004 — February 2005 (11 months)
Managed distribution network serving VARs and master distributors to develop sales of innovative wireless data capture devices
• Developed a network of resellers within the US, Canada, and South America.
• Responsible for reseller education resulting in triple-digit channel growth.
• Responsible for P&L of US subsidiary.
• Managed cross-functional team of four people. -
Board Member
Cyber-Elles
(Non-Profit; 51-200 employees; Civic & Social Organization industry)
March 2000 — February 2005 (5 years )
Business association for women involved in the high-tech industry (200+ members).
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Ecademy New York City Club: Sharing Global Ideas in a Global City club
Ecademy
(Privately Held; 1-10 employees; Information Technology and Services industry)
March 2004 — December 2004 (10 months)
Networking organization.
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Operations & Subsidiary Manager
Baracoda
(Privately Held; 11-50 employees; Telecommunications industry)
December 2002 — April 2004 (1 year 5 months)
Baracoda™ delivers innovative solutions that facilitate and accelerate the integration of Bluetooth® wireless technology in electronic devices.
Baracoda™ provides innovative Bluetooth® certified wireless barcode scanners. -
Editor (freelance)
Buongiorno-Vitaminic (France)
(Public Company; 11-50 employees; Telecommunications industry)
July 2001 — February 2003 (1 year 8 months)
Edited a weekly e-newsletter (press review) about interactive marketing (e-mail & mobile market) published by Buongiorno (FR).
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Operational Marketing Manager
01NET (Groupe Tests / Vivendi Universal)
(Publishing industry)
March 2001 — October 2002 (1 year 8 months)
Leading IT portal (French equivalent of CNET.com). Owned by Groupe Tests, the leading IT publishing group with 10+ magazines (subsidiary of Vivendi Universal at the time).
- Coordinated strategic partnerships
- Managed on/off-line promotion operations and communication
- Created e-mail opt-in database (6,000 members in 2 weeks)
- Planned and executed business development activities,
including monetization models (revenue sharing, mobile phone customization channel, pay-as-you-go services) -
Online Promotion Consultant
Orange Art S.A. (dept. Orange Ad)
(Privately Held; 51-200 employees; Internet industry)
March 2000 — February 2001 (1 year )
Orange Art: web agency set up in 1996.
Orange Ad: department specialized in web promotion and audience boosting.
- Designed and produced Orange Ad’s offering
- Developed programs which increases traffic to website
(through targeted advertising campaigns, innovative games, viral marketing; attracted "blue-chip" clients such as Siemens)
- Used personal network and industry contacts to generate
new business and partnerships
- Led the team that designed and released the new version of Orange Ad's website
- Maintained daily contact with clients, consultants, technical staff and media planners -
Country Manager (UK)
iBazar Group (now eBay)
(Privately Held; 51-200 employees; Internet industry)
September 1999 — February 2000 (6 months)
Set up iBazar UK Ltd structure and website.
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Product Manager for Carte.fr
iBazar Group (eBay)
(Privately Held; 51-200 employees; Internet industry)
September 1999 — February 2000 (6 months)
Product Launch and Development
- In charge of strategy and special partnerships (Y2K, Valentine’s Day)
- Boosted the audience through advertising campaigns, banners, newsletters sponsorship, search engine optimization and PR
- Set up a network of freelance designers
- Promoted companies and artists providing cards
- Responsible for original design and HTML production -
CEO
Gaethel Ltd
(Privately Held; Myself Only; Internet industry)
September 1997 — September 1999 (2 years 1 month)
Based in London, clients such as:
<> Forensic Science Service (Scotland Yard)
- Web positioning / SEO (Search Engine Optimization)
<> Provecta Online Ltd - web agency
- Web positioning of several websites.
- Marketing, promotion, ad campaigns and PR
<> Global Beach Group - new media & software development agency
- Jaguar's corporate website: image optimization
Additional Information
Sandira Calviac’s Websites:
Sandira Calviac’s Interests:
digital media, web 2.0, mobile, interactive TV, networking, New York, events, online communities, blog, innovation, consulting, idea factory, entertainment, media, new technology, gate opener, deal closer, project leadership
Sandira Calviac’s Groups:
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Green Jobs & Career Network -
DinnerGrrls.org
Sandira Calviac’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
