
Founder at Favela Fabric | Co-creation Agency
Amsterdam Area, Netherlands

Founder at Favela Fabric | Co-creation Agency
Amsterdam Area, Netherlands
Since my work takes up most of my life, it better be a fun experience.
Fun for me is to excel in a dynamic industry with inspiring people.
In a team of colleagues that covet a 'can-do' mentality.
I am co-founder of Favela Fabric, a consultancy firm that strongly believes that companies should open up to the outside world for ideas and new business. We facilitate that process with technology, programmes, people and smart productions.
For more on this: www.favelafabric.com.
I am a dedicated fan of the motto: "Work hard. Play hard."
When not working you can find me on a surfboard, racing my MTB downhill, sailing my little wooden yacht with GF...or playing bass in my cover band.
Allround professional (marketing, innovation, financial, legal, sales) dedicated to the persuasion of customers.
(Privately Held; 1-10 employees; Internet industry)
August 2006 — Present (3 years)
Favela Fabric aims to help companies forge results from Customer Driven Innovation (CDI). CDI -in our view- is a powerful new approach to innovation: new business creation through customer activation.
Together with the availability of software and broadband, the mindstate of the customer has changed as well. Customers are locking eachother in and companies out. The succesful companies of the (near) future will find mechanisms to make use of the creative minds of their customers, thus co-creating products that will fulfil more needs then ever before.
CDI holds many promises and opportunities, but is not an easy mechanism to unlock. Favela Fabric helps companies and brands to get the maximum potential out of their communities.
(Public Company; 5001-10,000 employees; Online Media industry)
October 2000 — September 2006 (6 years)
Responsible for multiple consumer products we introduced in different international markets. Managed the startup of several new initiatives including Bodyon (online healthplatform) and Crowdsurfers (crossmedia production).
(Public Company; Online Media industry)
2001 — 2006 (5 years)
(Privately Held; 1001-5000 employees; Online Media industry)
August 1998 — September 2000 (2 years 2 months)
Responsible for the career platform ClickWork of PCM Uitgevers. Member of management team multimedia company.
(Privately Held; 11-50 employees; Online Media industry)
November 1997 — August 1998 (10 months)
New media consultant avant la lettre. We did projects like the 'Chipper' and 'Belastingdiskette' but also worked for KPN, PCM Publishers, ANWB etc.
(Public Company; 10,001 or more employees; Consumer Goods industry)
June 1994 — August 1997 (3 years 3 months)
Resp. for promotion of Marlboro cigarettes to retail and channel.
1990 — 1996