Samuel Parent

Samuel Parent

Vice-President at IAB Canada

Location
Montreal, Canada Area
Industry
Marketing and Advertising

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Samuel Parent's Overview

Current
Past
  • GM Internet Quebec at Corus Entertainment
  • Board Member at Publicité Club de Montréal
  • Membre comité aviseur at Gala des Coqs 2004 (PCM)
  • General Manager at Summum Media
  • Teacher at University Of Montreal
  • Media planner & Media research specialist at Cossette Media
  • Media planner & media research specialist at Media Buying Services
  • Sondeur et recruteur at Saine Marketing

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Education
  • IAB Canada
  • IAB Canada
  • IAB Canada
  • Center for Sales Strategy
  • The Compliance Center
  • Corus University (corporate training)
  • Concordia University

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Recommendations

21 people have recommended Samuel

Connections

500+ connections

Websites

Samuel Parent's Summary

Online advertising industry specialist: communications strategy, media planning, buying, selling and research, ad network management, online advertising & marketing training, entertainment advertising, online advertising training - Canada & Quebec province

Specialties

Online advertising:
- interactive strategy & visionning
- media planning, buying, selling and research,
- ad network management, sales packaging and evaluation
- entertainment advertising,
- interactive advertising training / education
- event / conference speaker

Samuel Parent's Experience

Vice-President

IAB Canada

Nonprofit; 1-10 employees; Marketing and Advertising industry

October 2011 – Present (8 months) Montreal, Canada Area

Collaborate with the President to move forward our many initiatives both nationally and for Quebec specifically. Speak at various events & conferences as well a teach and build training courses for the industry.

Interactive Marketing Consultant

Titan Interactive (Sole Proprietorship)

Sole Proprietorship; Myself Only; Marketing and Advertising industry

November 2004 – Present (7 years 7 months)

Help online media, general and interactive agencies as well as advertisers directly with: organisation and management on online advertising network & ad packages, media planning & buying for all media, media department organisation, media research, online advertising / search / social media education & training.
Past clients : 24/7 Canada, Charabia Interactif, Collège Lasalle, Corus Québec, Desjardins, Draft Initiative Quebec, Générations Flash, Groupe Popcorn, JobBoom.ca, Komunik, La Terre de Chez-Nous, Loto-Québec, Metro News, My Virtual Paper, Quartier des Spectacles, Service de programmation DenHur, Stream The World, TQS.ca, Université de Montréal, VDL2, ...

Director of Sales, Eastern Canada

Mediative

Public Company; 51-200 employees; Marketing and Advertising industry

April 2011 – September 2011 (6 months)

Manage the Quebec-based sales time and collaborate with partners accross the country to achieve new sales heights

Quebec Regional Director

IAB Canada

Nonprofit; 11-50 employees; Marketing and Advertising industry

June 2001 – September 2011 (10 years 4 months)

I sit on the national Board of Directors and the Executive Committee. As Quebec I initiate and lead the Quebec council's meetings, events and projects.

Director of Interactive Services

Cogeco Diffusion

Public Company; 201-500 employees; Broadcast Media industry

February 2011 – March 2011 (2 months)

Interactive visionning for all Cogeco Diffusion radio station websites including CKAC.com, CoogecoNouvelles.com, CKOI.com, 925theQ.com, 985FM.com, SouvenirsGarantis.ca, RythmeFM.com and FM93.com.
Management of content, creative, production & sales deptartments. Hands on collaboration with media sales teams (local & national): sales packages and media plans. Online media sales training of radio sales force and social media training for rest of on-air and off-air staff.

GM Internet Quebec

Corus Entertainment

Public Company; 1001-5000 employees; CJR; Broadcast Media industry

March 2005 – January 2011 (5 years 11 months)

Interactive visionning for 14 Corus Quebec radio station websites including CorusSports.com, CorusNouvelles.com, CKOI.com, 925theQ.com, 985FM.com, SouvenirsGarantis.ca et autres.
Management of content, creative, production & sales deptartments. Hands on management of media sales team. Developpement of media packages. Training of radio sales force to incorporate online in their sales mix. Individual sales calls and formal presentations.Launch of www.CorusNouvelles.com, Quebec's latest independant newsteam composed of 75 journalists across the province - updated as the news happens.
Grew online media sales over 170% between 2005-07
Grew reach of CorusSports.com 200% between 2007-08, and another 200% between 2008-09

Board Member

Publicité Club de Montréal

September 2004 – August 2005 (1 year)

I sat on the PCM's board during 2004-05 as IAB's representative and online media specialist. I helped in the new website project.

Membre comité aviseur

Gala des Coqs 2004 (PCM)

2003 – 2004 (1 year)

General Manager

Summum Media

May 2000 – November 2004 (4 years 7 months)

General management, organisation, administration, sales management and representation of online media network based in Quebec with emphasys on entertainment.

Teacher

University Of Montreal

January 2003 – June 2003 (6 months)

Within the Certificat en Publicité, I gave the class : Publicité et les nouvelles technologies - Interactive Avertising. Je demeure conférencier dans ce cours, y participant 1x par session ou plus, ainsi qu'à d'autres cours média du certificat.

Media planner & Media research specialist

Cossette Media

Public Company; 1001-5000 employees; Marketing and Advertising industry

September 1998 – May 2000 (1 year 9 months)

Media planning and buying principally for divisions of Bell Canada (Actimedia, Mobility, Sympatico, Business Solutions, Nexxia, Emergis, Consulmer, ExpressVu and Gardium), also for General Motors Canada (GMC, Buick) and Mondex.
Media research for the media department and specific clients (Radio Canada, Showbizz.net, Bell Canada, General Motors, Dairy Farmers of Canada, etc...)

Media planner & media research specialist

Media Buying Services

Privately Held; 1-10 employees; Marketing and Advertising industry

June 1996 – August 1998 (2 years 3 months)

Media planning & buying for Michelin North America, CFCF-12, Cantel AT&T, Nautilus Plus, Zoom Media, Henry Birks & Sons, Paramount Pictures, etc...
Media research for CFCF-12.

Sondeur et recruteur

Saine Marketing

1994 – 1996 (2 years)

Performe phone surveys, recruite people for focus groups, take notes during focus groups, host focus groups, performe secondary research. (part-time during university)

Samuel Parent's Languages

  • French

    (Native or bilingual proficiency)

  • English

    (Native or bilingual proficiency)

Samuel Parent's Education

IAB Canada

Social Media Marketing, Social Media Management, Marketing & Advertising, Social media communications, management, marketing & advertising

2011 – 2011

IAB Canada

Social Media Marketing, Social Media Marketing, Management, Communications & Advertising

2011 – 2011

IAB Canada

Social Media Marketing, Social Media Management, Marketing & Advertising

2009 – 2009

IAB Canada's 1 day course in Social Media Marketing, attended on October 10th 2009 - course given by Mitch Joel

Center for Sales Strategy

Talent Focused Management, Management

2008 – 2008

The Compliance Center

WHMIS, Workplace Hazardous Materials Information System

2008 – 2008

Corus University (corporate training)

Marketing, Negociations, Powerful Presentation Skills

2005 – 2006

These were 1 day practical & applied training courses: Negotiations (Feb.06), Powerful Presentation Skills (Apr.05).

Concordia University

bach, Commerce - Marketing

1993 – 1996

Samuel Parent's Additional Information

Websites:
Interests:

Online advertising & marketing, gardening, home renovations, video gaming.

Groups and Associations:

IAB Canada

Contact Samuel for:

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  • new ventures
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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