CEO of SBR Worldwide; SVP/Chief Marketing Officer at ActiFi
Greater Minneapolis-St. Paul Area
- Current
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- Senior Vice President, Chief Marketing Officer at ActiFi, Inc.
- CEO at SBR Worldwide
- Author at Take the Cold Out of Cold Calling
- Board of Directors at ARANet / Adfusion
- Past
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- President at James J. Hill Group / Hill Reference Library
- Senior Director of E-Business Marketing at Digital River
- Group Director at Shandwick Worldwide
- Vice President, Creative Director at J. Patrick Moore and Partners/Gerber Richter
- Vice President/Senior Copywriter at Cevette and Company Advertising
- Education
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- Saint Mary's University of Minnesota
- University of Saint Thomas
- University of Minnesota-Twin Cities
- St. Louis Park High School
- Recommended
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68 people have recommended Sam - Connections
-
500+
connections
- Industry
- Marketing and Advertising
- Websites
Sam Richter’s Summary
Visionary, passionate leader with extensive experience building companies, business units, and brands. Business strategist and planner. Creative thinker with wide-ranging experience in product/service development and bringing programs to market. "Rainmaker” able to identify and secure new business and generate strategic partners. Award-winning traditional, direct, and online marketing executive and practitioner. Nationally renowned speaker and author on Sales Intelligence, online information technologies, personal reputation management, marketing, and leadership development. Creator of the "Know More" sales improvement program
Recognition includes USA Book News Best Book of the Year, Sales Book of the Year, and an IPPY Award all for the top-selling "Take the Cold Out of Cold Calling" book. Have won numerous regional, national and international awards including Best of Show and Gold awards from advertising/public relations/and online marketing associations; multiple WEBBY Awards for best Web site development; a Gold Award at the International Film Festival; and a Codie Award—the "Oscars" of the software industry—for Best E-commerce Software. Named to the Business Journal's "Forty Under 40" list. A finalist for Inc. Magazine's Entrepreneur of the Year.
Sam Richter’s Specialties:
Sales Intelligence, marketing, sales, membership development, client/member retention and experience, leadership, business coaching, reputation management, Web search, financial services, training, keynote presentations, training, public relations, advertising, e-commerce, online marketing
Sam Richter’s Experience
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Senior Vice President, Chief Marketing Officer
ActiFi, Inc.
(Privately Held; Financial Services industry)
2008 — Present (1 year )
ActiFi helps build great financial advisory practices. As the world leader in taking high-level business objectives and translating them into executable tasks, ActiFi works directly with financial advisory firms, and with institutions that serve advisors via practice management groups, to build better businesses. ActiFi provides people, process, and technology solutions – from consulting to actual implementation – and leverages its best-practice research and execution working one-on-one with advisors to create scalable programs and tools that can be implemented enterprise-wide.
Responsibilities include corporate marketing, facilitating new business development, working directly with clients on strategic programs and execution, and assisting with product development initiatives. In addition, lead ActiFi's MarketingPro strategic coaching program, and ActiFi’s advisor prospect/client Sales Intelligence service. -
CEO
SBR Worldwide
(Privately Held; Professional Training & Coaching industry)
2008 — Present (1 year )
Internationally sought after keynote speaking and training programs on topics related to marketing, sales, and leadership. Pioneer and expert in Sales Intelligence and creator of the renowned "Know More!" sales improvement program (www.samrichter.com). Best-selling and award-winning author of “Take the Cold Out of Cold Calling” (www.takethecold.com).
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Author
Take the Cold Out of Cold Calling
(Privately Held; Professional Training & Coaching industry)
January 2007 — Present (2 years 11 months)
Award-winning and top-selling book on Sales Intelligence. Know more than you ever though you could (or should) about prospects, clients, and competitors.
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Board of Directors
ARANet / Adfusion
(Marketing and Advertising industry)
January 2005 — Present (4 years 11 months)
ARAnet is the leader in using brand storytelling to build brands, educate consumers and drive sales. A division of ARANet, Adfusion, is a game-changing online advertising platform, delivering billions of very high quality and targeted impressions monthly on the worlds most visited news sites. Adfusion grew out of ARAnet’s industry-leading ARAcontent service. ARAcontent generates brand-story placements in daily and weekly newspapers as well as SEO-optimized online placements on hundreds of media web sites.
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President
James J. Hill Group / Hill Reference Library
(Market Research industry)
August 2001 — December 2007 (6 years 5 months)
Lead and transformed an 85+ year-old organization into a national business resource. Created cutting-edge online information programs that helped expand Library usage. Developed partnerships with leading for-profit, non-profit, and government organizations creating new revenue and services.
- Client satisfaction consistently exceeds 95%.
- See what others say. View Sam Richter's nomination for Inc. Magazine Entrepreneur of the Year at www.takethecold.com/inc -
Senior Director of E-Business Marketing
Digital River
(Public Company; 1001-5000 employees; DRIV; Information Technology and Services industry)
1999 — 2001 (2 years )
Led the company's marketing agency serving Fortune 1000 business-to-consumer and business-to-business clients. Developed integrated online and offline brand building and sales marketing programs focusing on customer acquisition, retention and growth. Managed all facets of the new business process. Product development and business management of eBot, an award-winning software download and recommendation engine.
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Group Director
Shandwick Worldwide
(Public Company; 5001-10,000 employees; Public Relations and Communications industry)
1997 — 1999 (2 years )
Leader in the Consumer Products Group of Shandwick Worldwide. Planned and executed full branding, reputation management, and public relations programs on behalf of Fortune 500 companies and smaller organizations.
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Vice President, Creative Director
J. Patrick Moore and Partners/Gerber Richter
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1994 — 1997 (3 years )
Managed the creative department. Award-winning creative director and writer. Responsible for art direction, Web site design, packaging/collateral design, and production of print, outdoor, online, television and radio advertisements.
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Vice President/Senior Copywriter
Cevette and Company Advertising
(Privately Held; 11-50 employees; Marketing and Advertising industry)
1990 — 1994 (4 years )
Created award-winning print, television, radio, outdoor, collateral, direct mail, multi-media and point-of-purchase advertising. Responsible for managing some of the agency’s largest accounts.
Sam Richter’s Education
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Saint Mary's University of Minnesota
Certificate , Corporate Board of Directors Academy , 2006 — 2006
Certified to serve on public company, private company, and non-profit Boards of Directors.
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University of Saint Thomas
Graduate , Executive Director Leadership Program , 2001 — 2002
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University of Minnesota-Twin Cities
BA , Journalism , 1985 — 1989
Two-time Scholastic All-American. Letter winner.
- Activities and Societies:
- Varsity football
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St. Louis Park High School
Additional Information
Sam Richter’s Websites:
Sam Richter’s Interests:
Family/children's activities, e-commerce/e-marketing, new technologies, athletic activities, movies, investments.
Sam Richter’s Groups:
Vistage International, ARANet, ARA Content, Actifi, Vortal Optics, GetGo Minnesota, Volunteer for numerous non-profit organizations, Forbes.com, HillSearch member, University of Minnesota Football
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DFW Entrepreneur Network -
OpenNetworker.com -
James J. Hill Reference Library members -
Market Research -
TopLinked.com (Open Networkers) -
Minnesota Networking Group -
LinkedMinnesota -
Best Practice Institute -
The Sales Association -
SpeakerMatch -
Minnesota Football Players Alumni -
40 Under Forty Minneapolis/St. Paul -
University of Minnesota Alumni Association (UMAA) -
RIA Marketplace™ -
Financial Services Marketing -
Financial Marketing -
LION500.com (Open Networkers) -
Make Money With Webinars for Speakers / Consultants / Trainers/ Authors -
Minnesota Business Synergy -
The Big Ten Football Network -
Gopher M Club -
Creating the Kindest City -
Unselfish Promotion - by Jorge Olson -
Professional Keynote Speakers - by Jorge Olson -
Orion Advisor Services, LLC -
i612: Minneapolis-Saint Paul Area Interactive Media Community -
Professional Sales Association -
US China Business Connections -
Sales Intelligence - Premiere Sales 2.0 Group -
Global Silicon Valley -
Hill Center for Ethical Business Leadership -
International Trade Networking Cocktail - MN DEC -
Sales Management Executives -
Connect to Europe -
B2B Lead Generation Roundtable -
lol :-) Share Some Humor™ -
Your Virtual Marketing Coach for Lawyers: Ask a Question Day or Night! -
Accountability Builders! -
Sales Leadership Group -
ROI Leader Forum -
Connect to Italy
Sam Richter’s Honors:
Nationally renownded keynote and educational seminar presenter. Published author and sought after media interview. Judge at the Minnesota Cup Business Plan Competition. Invited Dignitary on the Minnesota Governor’s Trade Mission to China. Winner of the Business Journal's Forty Under 40. 2007 Inc. Magazine Entreprenuer of the Year Finalist.
Other awards include a Codie Award and Retail Vision Award for Best E-Commerce Software; multiple winner and finalist at the PRSA Classic and CIPRA awards for excellence in public relations; multiple WEBBY Gold Award winner for excellence in web site creation; Gold Award winner at the International Film Festival; multiple winner and finalist at the SUNNY International Radio Advertising Festival; Best of Show winner at the National Agricultural Marketing Association; multiple winner and finalist at The Show, Minnesota Advertising Awards; AAF Honorary Society member for excellence in advertising and marketing.
