Founder at Optimal Workshop
New Zealand
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Sam Ng’s Summary
Sam Ng is a usability professional and co-director of Optimal Usability Limited, a New Zealand based usability consultancy.
Sam is currently heading a new ventures group within Optimal Usability to develop software as a service applications. Their first product, released in June 2007, is a tool for user centered web professionals. The product, OptimalSort (www.optimalsort.com) has attracted global interest in a very short space of time.
Sam has experience in telecommunications, new product development and industrial design. His passion to take new ideas to market has led him to his current role within Optimal Usability.
