
Internet Marketing Director at Westgate Resorts
Orlando, Florida Area

Internet Marketing Director at Westgate Resorts
Orlando, Florida Area
Internet Technology Professional
-Internet Marketing - SEO, SEM, PPC, CMS, Social Media, Website Design and maintenance
-Managing Call Center Operations for 4 Call Centers
-Devising and Implementing Sales and Marketing strategies
-Software Development Management
-Software Project Management
-Compiling, Servicing, and Analyzing loan portfolios
-Collections
Internet Technology, Search Engine Marketing, Project Management, Marketing Program Implementation, Sales and Marketing Strategy, Technology Strategy and Implementation.
(Privately Held; Hospitality industry)
October 2008 — Present (1 year 2 months)
Team manages 35 travel-based websites. Develop and implement strategies for SEO, SEM, PPC, and Social Media.
Oversee Project Management of new websites.
Comprehensive review of all sites with focus on design standards, coding standards, usability standards and SEO. Susbsequent re-engineering of processes involved to adhere to standards. Company downsizing also led to strategic allocation of tasks and increased efficiencies.
Traffic generation through SEO, PPC, EMail Marketing, Social Media, and Mail.
Developed comprehensive SEO strategy.
Instituted Social Media strategy utilizing Blogs, Twitter, YouTube, Facebook, and various social bookmarking services (Delicious, etc)
Utilizing technologies that increase efficiency and are aesthetically pleasing to the eye such as JQuery, Ajax, and others.
(Privately Held; Hospitality industry)
January 2006 — October 2008 (2 years 10 months)
Gave strategic direction to General Managers of 5 call center sales teams. Oversee all operational aspects regarding the Marketing function. My team is responsible for managing outbound campaigns, agent utilization, agent scripts, staffing requirements, ad-hoc reporting, and various business analysis functions.
(Hospitality industry)
2000 — 2008 (8 years )
(Privately Held; 5001-10,000 employees; Hospitality industry)
April 2005 — January 2006 (10 months)
Managed team of Oracle developers, project managers and business analysts. My team was responsible for new development and ongoing maintenance of a custom-built Enterprise Application. My daily interactions were with Marketing executives and senior level managers.
(Privately Held; 5001-10,000 employees; Hospitality industry)
June 1999 — April 2005 (5 years 11 months)
Responsible for managing developer teams, analyzing business areas, documenting client system requirements, managing software development, testing software, writing User manuals, and managing rollout process to 5 call center teams.
(Privately Held; Hospitality industry)
July 1993 — June 1999 (6 years )
Managed the servicing function for a $550m portfolio of mortgages. Managed Loan Servicing, Payment Processing and Collection departments. Compiled largest asset-backed securitization in industry at the time. Awarded "Approved Servicer" status from S&P - 1st in industry. Managed staff of 92 employees. Compiled mortgage-backed securitization portfolios.
Analyzed securitization and receivable portfolio performance.
B.S.B.A. , Management , 1987 — 1991
Recording Music, Technology.
PMP - Project Management Professional (588942) ,
University of Central Florida Alumni Association