Creative Planner
United Kingdom
- Current
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- Director at London Digital Week
- Creative / Strategist at Geronimo
- Blogger at Brand Republic
- Founder at AdGrads
- Past
- Education
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- Aston University
- Recommended
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3 people have recommended Sam - Connections
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124
connections
- Industry
- Marketing and Advertising
- Websites
Sam Ismail’s Summary
The economic crisis that our collective greed has led us into presents us unprecedented challenges as communications professionals.
This, coupled with the convergence of those within the communications industries (something the evolution of the internet has facilitated) who wish to use the tools at their disposal to exact positive change means that for those who thrive on change there has never been a more exciting time to be working in communications.
Sam Ismail’s Specialties:
Creating distributed, multichannel experiences for companies that solve business problems.
Sam Ismail’s Experience
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Director
London Digital Week
(Non-Profit; Think Tanks industry)
May 2009 — Present (3 months)
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Creative / Strategist
Geronimo
(Privately Held; Marketing and Advertising industry)
December 2008 — Present (8 months)
My role at Geronimo is to work with Head of Digital Eaon Pritchard in leading innovation and crafting truly interactive and transmedia experiences for customers, from formulating strategy to creative execution. I like to call the role 'slash' because we do a little bit of everything. No silos necessary.
Our clients currently include:
SEAT Automobiles
GSK
ING Direct
Direct Line / Direct Line for Business
Kiwi Shoe Care
Radox
Ambipur -
Blogger
Brand Republic
(Marketing and Advertising industry)
September 2007 — Present (1 year 11 months)
The success of AdGrads meant I was asked to blog at Brand Republic from September 2007. By May 2008, we put the BR blog on 'pause' and recently have started to draw up plans for a re-launch of AdGrads on Brand Republic. Watch this space. Hopefully.
http://adgrads.blogspot.com -
Founder
AdGrads
(Marketing and Advertising industry)
August 2007 — Present (2 years)
AdGrads is an online community dedicated to being the best place to find out about a career in the communications industry. Come check us out.
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Creative Planner
TBWA\RAAD
(Public Company; OMC; Marketing and Advertising industry)
May 2008 — October 2008 (6 months)
Creative brand planning for:
Arabian Automobile Corporation (Nissan and Infiniti)
Limitless
Mars Middle East
Nivea
PepsiCo
As a first foray into the world of strategic brand planning, I was blessed to land into the perfect storm at TBWA\RAAD. The combination of a lack of a planning director and two fantastic mentors meant I was thrown into the proverbial deep end with a strategic SWAT team at my back.
The work I am most proud of is the global brand campaign for Limitless LLC, the global real estate arm of Dubai World (the holding company behind the Palm developments and The World Islands) partly because it was my first brief in my first job for the largest client the agency had on its book and partly because with the help of my two mentors we were able to bring a genuinely distinctive campaign to the cluttered Dubai real estate arena. -
Shaman
Apple
(Public Company; AAPL; Computer Hardware industry)
May 2007 — May 2008 (1 year 1 month)
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Digital Marketing Specialist
GM UK
(Automotive industry)
July 2006 — April 2007 (10 months)
Worked as part of a small multi-disciplinary team in development of digital assets strategy and maintenance/maintenance of existing assets.
Gained broad exposure to digital marketing and its various channels and the workings of a multinational client in relation to the advertising process.
Sam Ismail’s Education
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Aston University
2004 — 2008
Additional Information
Sam Ismail’s Websites:
Sam Ismail’s Groups:
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Advertising Professionals -
Social Media Mafia -
Marketing Bloggers -
we20 -
London Digital Week
Sam Ismail’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- expertise requests
- reference requests
- getting back in touch
