
Design Generalist, Entrepreneur
Finland

Design Generalist, Entrepreneur
Finland
Sami is a designer-at-heart, with a goal to make the world a better and more meaningful place, one project at the time. He is rather passionate about human driven interaction within digital and physical services, brands and devices.
He firmly believes an individual can and should change the world with his actions and has a very strong will to also do so.
Apart from writing profile descriptions of himself in third person, in his spare time Sami likes to bring people together and spread the gospel of interaction design as the local leader of IxDA Helsinki.
post-digital design, visual communication, interaction, UX, intangible services, touch, mobile, interface design.
(Privately Held; Design industry)
August 2007 — Present (2 years 4 months)
We are Nordkapp, an interactive design consultancy. Our mission is to create meaningful products and services for the digital driven world.
As a creative director, I am responsible for the creative integrity of our projects. It is a task I intend to do well, and luckily I have several brilliant people participating this on daily basis.
(Executive Office industry)
August 2007 — Present (2 years 4 months)
Private holding company for a few ventures.
(Educational Institution; Higher Education industry)
May 2003 — August 2009 (6 years 4 months)
Visiting professor for ITP's Strategy and Experience Design program at HSE. Apart from lecturing, I've also helped to develop the SED program focus, structure and content.
At best, my performance has been rated by the students as 4.43 out of 5. The lecturing continues this summer as well.
(Public Company; NOK; Telecommunications industry)
October 2005 — August 2007 (1 year 11 months)
Contracted senior designer for Nokia Design's Insight & Innovation EMEA design studio in Helsinki.
I worked as an integral part of the highly multidisciplinary and multinational team on high-level concepts, brand and product experiences from 2 to 5 years from present. I dealt with all aspects of the communication experience from concept to art direction/graphic design to digital and haptic interaction, and also handled subcontractors when necessary.
I started 2005 as contracted consultant / visual designer for a year, and then worked as a senior designer for the rest of the time.
Patents filed: http://is.gd/sdJe
(Design industry)
January 1999 — August 2007 (8 years 8 months)
Designer / Art Director, first as a freelancer, then a sole trader since 2004, and and finally since 2006 as a owner of a limited company under the same moniker.
Client cases include holistic branding and concepting projects, user experience, launch of an international youth entertainment product and a website, national travel promotions, event and campaign productions, advertising and digital media.
In August 2007 Neocite Communications Oy and its creative partners joined forces and Nordkapp was born.
(Privately Held; 1-10 employees; Design industry)
March 2004 — April 2005 (1 year 2 months)
Designer for web & smart device user interfaces , concepts and user scenarios for various clients in telecommunications, entertainment and design industries.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
December 2002 — January 2004 (1 year 2 months)
Graphic design for both screen & print, including visual identities, websites, brochures and other graphic design for cosmetics, youth marketing, sports, travel and telecommunications industries.
(Privately Held; 11-50 employees; Music industry)
June 1999 — November 2002 (3 years 6 months)
Designed, developed and updated a record label website from a scratch. Created & coordinated marketing websites to support various national top 3 releases.
(Public Company; 51-200 employees; Online Media industry)
March 2000 — December 2001 (1 year 10 months)
Graphic design and web design for various projects including various recognized national brands. Identities and websites portals, newspaper websitesplus various smaller projects. Full-time position from 5/00 to 8/00, freelance/part time for the rest.
(Educational Institution; 11-50 employees; Research industry)
May 1998 — August 1998 (4 months)
Fulltime Web Designer with occasional print tasks.
(Educational Institution; 11-50 employees; Research industry)
May 1997 — August 1997 (4 months)
basic web design tasks for internal purposes
BA , Interactive Media / Visual design , 1998 — 2002
- , Basic Degree in Marketing and Advertising , 1997 — 1998
The Institute of Marketing is an independent educational establishment providing vocational and continuing training for adults. I enrolled there to learn the basics of marketing communications and advertising. 85% done and will stay that way.
travel, anthropology and cultural sociology, design, music, drums and percussion, bicycles, longboard skateboards, good coffee.
Active at various online communities since 1997
Grafia, Icograda, humhum
- Shortlisted at Story-category in Flash Film Festival, New York 2002
- Shortlisted in RE: Big One 2002
- Exhibited at Seeme t-shirt exhibition, UIAH 2005
- Published at Pingstate - Art of Visual Community, Finland, 2007
- Received E-Emma award (Finnish Grammy) for the work done for IFPI Finland 2008
- Published in the Vuoden Huiput (best of year) 2008 -book.
- Shortlisted in RE: Grand One 2008.