Samia Ghozlane

Samia Ghozlane

Directrice Développement & Projets Online, Groupe INSEEC

Location
Paris Area, France
Industry
Internet

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Samia Ghozlane's Overview

Current
  • Directrice Développement & Projets Online at GROUPE INSEEC
  • Professeur & Coordinatrice Pédagogique at Toulouse Business School
  • VICE-PRESIDENTE Communication/Marketing & Développement at CYBERELLES
Connections

500+ connections

Samia Ghozlane's Summary

Samia GHOZLANE holds a post graduate degree at Denis Diderot Paris University and a MBA at Sherbrooke University in Canada.
She has started her career as a Publisher with major publishing groups in France: Hachette, Nathan, Bordas, Masson where she coordinated the publication of more than twenty books: school textbooks, educational supporting materials, scientific and medical fields.

In 2000, Samia joined AFM-TELETHON, a first class non-profit organization dedicated to genetic research. During 5 years, Samia has structured the knowledge management and sharing aspects namely via internet. The targets were scientific experts, doctors, medical and paramedical personnel and people suffering from genetic diseases.
In 2006, she accepted a new challenge: enable the organization to become the leader of online fund raising. Samia built and executed an ambitious communication strategy and as a result between 2006 and 2010 more than 60 million Euros were collected via internet and mobile.

Passionate about new technologies and driven by the ambition to explore new territories, in 2009 Samia became the Vice-President of Cyberelles, a community gathering women evolving in the digital arena. She lead the development of the first national contest acknowledging young e-businness women with innovative project granting a prize of 50 000 Euros.

Starting from 2010, Samia has collaborated as a business school teacher and an educational coordinator with Toulouse Business School and Institut de l'Internet et du Multimedia. She took in charge several programs related to Master, Masters of Science and Bachelors.

In 2013, Samia joined INSEEC group to structure and develop the online offer and the associated programs, furthering the development of new Executive program internationally.

Samia Ghozlane's Experience

Directrice Développement & Projets Online

GROUPE INSEEC

2013Present (1 year) Paris Area, France

Professeur & Coordinatrice Pédagogique

Toulouse Business School

2010Present (4 years) Paris - Toulouse - Casablanca

VICE-PRESIDENTE Communication/Marketing & Développement

CYBERELLES

April 2010Present (4 years 6 months) Paris , France

Samia Ghozlane's Languages

  • Anglais

    (Professional working proficiency)
  • Espagnol

    (Limited working proficiency)

Samia Ghozlane's Publications

  • e-Publicité - Les fondamentaux

    • Dunod
    • June 2011
    Authors: Samia Ghozlane, Jean-Marc Decaudin, Jacques Digout

    Dans un panorama exhaustif des dernières pratiques, illustré de nombreux exemples, études de cas, témoignages d'acteurs... ce livre entend offrir en 11 chapitres une vision complète, de la conception à la réalisation d'un projet d'e-publicité. Il aborde aussi bien les différents modèles économiques que les métiers de l'e-publicité sans oublier l'ensemble des ressources publicitaires disponibles sur le Net. Cet ouvrage entend s'installer comme LE guide de référence de l'e-publicité. Dans un panorama exhaustif des dernières pratiques, illustré de nombreux exemples, études de cas, témoignages d'acteurs... il entend offrir en 11 chapitres une vision complète, de la conception à la réalisation d'un projet d'e-publicité. Il aborde aussi bien les différents modèles économiques que les métiers de l'e-publicité sans oublier l'ensemble des ressources publicitaires disponibles sur le Net. Ne sont pas oubliés les médias sociaux, les téléphones mobiles ainsi que les jeux vidéos. Son but est de répondre aux questions pourquoi, où, comment, avec qui réaliser une e-campagne publicitaire. Rédigé par des spécialistes reconnus, Jacques Digout est également conseil en marketing, il a été réalisé en étroite collaboration avec l'Interactive Advertising Bureau France. Source : Dunod Editeur

    Samia Ghozlane a contribué à cet ouvrage ne rédigeant une étude de cas exhaustive sur une campagne de communication/marketing online privilégiant les réseaux sociaux.

Samia Ghozlane's Skills & Expertise

  1. Marketing Strategy
  2. Online Marketing
  3. Social Networking Strategy
  4. New Media
  5. Business Strategy
  6. Event Management
  7. Journalism
  8. Teaching
  9. Team Leadership
  10. e-learning
  11. Innovative Thinking
  12. Marketing and communication
  13. Team Building
  14. Digital Marketing
  15. Web 2.0
  16. Interpersonal Skill
  17. E-commerce
  18. Entrepreneurship
  19. Online Advertising
  20. Community Management
  21. Mobile Devices
  22. E-business
  23. Marketing
  24. Management
  25. Marketing Management
  26. Blogging
  27. Strategic Communications
  28. Digital Strategy
  29. E-Learning

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