Sameer Khullar

Sameer Khullar

Heading Brand Activation at TDI Media Services

Delhi Area, India

Current
Past
Education
  • National Institute of Management, Mumbai
  • Infanty School, MHOW
  • Officer's Training Academy (OTA), Chennai
  • R A Podar College of Commerce & Economics, University of Mumbai
  • Kendriya Vidyalaya
Connections
373 connections
Industry
Marketing and Advertising
Websites

Sameer Khullar’s Summary

Over 8 years of varied experience in the armed forces, as a founder member in a media start-up and as a brand activation business head in a media agency.

My Army training and career have honed me as a leader, manager and communicator besides other skills like attention to detail, ability to innovate and think out of the box and sheer grit and determination in the face of adversity.

Media experience has given me a great understanding of varied brands/product categories besides extensive exposure to new business development, sales & client servicing.

At TDI Media Services I handle brand activations nationally comprising BTL activities, on ground activations and events, creating consumer connects for brands through a plethora of activities and innovations (product displays / sampling, events, promotions, consumer interactions, road shows, in-shop activities, location based activations, etc).

Sameer Khullar’s Specialties:

Brand Understanding & Management
New Business Development/Sales
Client Servicing
Vendor Development & Management
Operations/Project Management


Sameer Khullar’s Experience

  • Manager - Brand Activation

    TDI Media Services

    (Privately Held; Marketing and Advertising industry)

    2009Present (less than a year)

    TDI Media Services, part of TDI International is one of the top ten outdoor advertising agencies in the country providing 360 degree solutions to clients for outdoor campaigns through outdoor media, retail identity programs and brand activation.

    I head brand activation at the agency which includes all forms of BTL activities, on ground activations, marketing promotions, etc. across India. The role involves:

    * New business development / client servicing
    * Ideation and creation of activation plans
    * Vendor development & management
    * Operations / Project Management: Activity execution, coordination & monitoring
    * Activation assessment and insight

    Other tasks as business head include:

    * Recruitment & HRM (training/orientation, task allocation & management, motivation & retention, etc.)
    * Business Strategy
    * Budgeting

    Brands worked with: Beam Global (Teacher's, Sauza, Jim Beam, DYC, etc.), Acer, Zodiac & Ranbaxy Global Consumer Healthcare.

  • Founder Member / Zonal Manager - North

    Out of Home Media (India) Private Limited

    (Privately Held; Entertainment industry)

    November 2006April 2009 (2 years 6 months)

    OOH Media is India's largest company in the digital OOH TV space.

    As founder member and part of the core team of 10 which started the company, I was instrumental in establishing the north business and operations for the company at the time of its launch. The role involved:

    * New business development
    * Consultative sales
    * Client servicing
    * Brands understanding & analysis
    * Media/consumer research and insight
    * Property acquisition
    * Cultivation and management of DSAs, channel partners and vendors to expand and leverage business across geographies
    * Financial and legal negotiating / bidding in business/sales deals

    Brands worked with: Johnson & Johnson, Ranbaxy Global Consumer Healthcare, Toshiba e-Studio, Yum Restaurants International, Vanesa Cosmetics & Samsung.

  • Captain

    Indian Army

    (Government Agency; Defense & Space industry)

    October 2000September 2006 (6 years )

    A third generation army officer, I served for 5 years in the Indian Army.

    Profiles (in chronological order):

    Adjutant: 2 1/2 years
    Commander Commander: 01 year
    Assistant Adjutant: 06 months
    Company Second-in-Command: 01 year

    Functions:

    * General Management
    * HRM
    * Training
    * Operations / Project Management / Logistics
    * PR

    Served in 5th Battalion (Napier's), The Rajputana Rifles (SSC - 72, Meiktila III).

  • Summer Intern

    IMRB

    (Privately Held; 1001-5000 employees; Market Research industry)

    May 1999July 1999 (3 months)

    B2B research.


Sameer Khullar’s Education

  • National Institute of Management, Mumbai

    MBA (Distance Learning) , Marketing, Advertising , 20072009

  • Infanty School, MHOW

    20032003

  • Officer's Training Academy (OTA), Chennai

    20002001

  • R A Podar College of Commerce & Economics, University of Mumbai

    B'Com , Business Management, Economics, Mathematics & Statistics, Advertising, Export Marketing, IP & OB , 19972000

  • Kendriya Vidyalaya

    19881997


Additional Information

Sameer Khullar’s Websites:

Sameer Khullar’s Groups:

  •    Indian Army Officers
  •    Professional and Amateur Mentoring Group
  •    Kendriya Vidyalaya (Central School) Alumni
  •    Officers Training Academy
  •    Media Professionals - India
  •    India Leadership Network
  •    Startup Specialists
  •    Brand & Communications Management
  •    DEFENSE AND AEROSPACE CONNECTIONS
  •    Brand Activation: Cutting Through The Clutter
  •    Career Transition: Indian Army Officers - Building & Managing your Career after the Armed Forces

Sameer Khullar’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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