Sameer Khullar

Current

Manager - Brand Activation at TDI Media Services

Past

Founder Member / Zonal Manager - North at Out of Home Media (India) Private Limited
Captain at Indian Army
Summer Intern at IMRB

see less...

Education

National Institute of Management, Mumbai
Infanty School, MHOW
Officer's Training Academy (OTA), Chennai

R A Podar College of Commerce & Economics, University of Mumbai
Kendriya Vidyalaya

see less...

2 more...

Recommended

12 people have recommended Sameer

Connections

373 connections

Industry

Marketing and Advertising

Websites

Sameer Khullar’s Summary

Over 8 years of varied experience in the armed forces, as a founder member in a media start-up and as a brand activation business head in a media agency.

My Army training and career have honed me as a leader, manager and communicator besides other skills like attention to detail, ability to innovate and think out of the box and sheer grit and determination in the face of adversity.

Media experience has given me a great understanding of varied brands/product categories besides extensive exposure to new business development, sales & client servicing.

At TDI Media Services I handle brand activations nationally comprising BTL activities, on ground activations and events, creating consumer connects for brands through a plethora of activities and innovations (product displays / sampling, events, promotions, consumer interactions, road shows, in-shop activities, location based activations, etc).

Sameer Khullar’s Specialties:

Brand Understanding & Management
New Business Development/Sales
Client Servicing
Vendor Development & Management
Operations/Project Management

Sameer Khullar’s Experience

Manager - Brand Activation

TDI Media Services

(Privately Held; Marketing and Advertising industry)

2009 — Present (less than a year)

TDI Media Services, part of TDI International is one of the top ten outdoor advertising agencies in the country providing 360 degree solutions to clients for outdoor campaigns through outdoor media, retail identity programs and brand activation.

I head brand activation at the agency which includes all forms of BTL activities, on ground activations, marketing promotions, etc. across India. The role involves:

* New business development / client servicing
* Ideation and creation of activation plans
* Vendor development & management
* Operations / Project Management: Activity execution, coordination & monitoring
* Activation assessment and insight

Other tasks as business head include:

* Recruitment & HRM (training/orientation, task allocation & management, motivation & retention, etc.)
* Business Strategy
* Budgeting

Brands worked with: Beam Global (Teacher's, Sauza, Jim Beam, DYC, etc.), Acer, Zodiac & Ranbaxy Global Consumer Healthcare.
Founder Member / Zonal Manager - North

Out of Home Media (India) Private Limited

(Privately Held; Entertainment industry)

November 2006 — April 2009 (2 years 6 months)

OOH Media is India's largest company in the digital OOH TV space.

As founder member and part of the core team of 10 which started the company, I was instrumental in establishing the north business and operations for the company at the time of its launch. The role involved:

* New business development
* Consultative sales
* Client servicing
* Brands understanding & analysis
* Media/consumer research and insight
* Property acquisition
* Cultivation and management of DSAs, channel partners and vendors to expand and leverage business across geographies
* Financial and legal negotiating / bidding in business/sales deals

Brands worked with: Johnson & Johnson, Ranbaxy Global Consumer Healthcare, Toshiba e-Studio, Yum Restaurants International, Vanesa Cosmetics & Samsung.
Captain

Indian Army

(Government Agency; Defense & Space industry)

October 2000 — September 2006 (6 years )

A third generation army officer, I served for 5 years in the Indian Army.

Profiles (in chronological order):

Adjutant: 2 1/2 years
Commander Commander: 01 year
Assistant Adjutant: 06 months
Company Second-in-Command: 01 year

Functions:

* General Management
* HRM
* Training
* Operations / Project Management / Logistics
* PR

Served in 5th Battalion (Napier's), The Rajputana Rifles (SSC - 72, Meiktila III).
Summer Intern

IMRB

(Privately Held; 1001-5000 employees; Market Research industry)

May 1999 — July 1999 (3 months)

B2B research.

Sameer Khullar’s Education

National Institute of Management, Mumbai

MBA (Distance Learning) , Marketing, Advertising , 2007 — 2009
Infanty School, MHOW

2003 — 2003
Officer's Training Academy (OTA), Chennai

2000 — 2001
R A Podar College of Commerce & Economics, University of Mumbai

B'Com , Business Management, Economics, Mathematics & Statistics, Advertising, Export Marketing, IP & OB , 1997 — 2000
Kendriya Vidyalaya

1988 — 1997

Additional Information

Sameer Khullar’s Websites:

Sameer Khullar’s Groups:

Indian Army Officers
Professional and Amateur Mentoring Group
Kendriya Vidyalaya (Central School) Alumni
Officers Training Academy
Media Professionals - India
India Leadership Network
Startup Specialists
Brand & Communications Management
DEFENSE AND AEROSPACE CONNECTIONS
Brand Activation: Cutting Through The Clutter
Career Transition: Indian Army Officers - Building & Managing your Career after the Armed Forces