Sam Dobbin

Current

• UE Lead (Freelance) at Cambridge Assessment

Past

• Interaction designer at EntroPay
• User Experience Strategist at Cambridge Assessment
• User Research Lead at CVL

• User Experience Manager, Concept Development at Vodafone
• Freelance Experience Architect at Camelot
• Freelance User Experience Consultant at Map of Medicine
• Manager Creative Design (Information Architect) at Sapient

see less...

4 more...

Education

• Cambridge University

Connections

50 connections

Industry

Internet

Sam Dobbin’s Summary

Over 6 years’ professional experience both agency- and client-side in industries including healthcare, telecoms, energy, public sector and entertainment.

Excellent leadership and interpersonal skills that lead, challenge and motivate creative teams, refined by leading teams of up to 10 designers and information architects.

Extensive experience presenting to clients and refining solutions from conception to implementation.

Expert knowledge of the range of IA activities, including wireframes, sitemaps, persona creation, user journeys and research and testing activities.

Sam Dobbin’s Specialties:

Information architecture, user research and testing, persona and flow development, participatory design, visual awareness, content strategy, stakeholder management, workshop facilitation, project management,

Sam Dobbin’s Experience

• UE Lead (Freelance)

  Cambridge Assessment

  (Non-Profit; Education Management industry)

  November 2009 — Present (1 month)

  Leading UE work on concept validation and design phases of web platform modernisation program. Tasks include high-fidelity prototyping, user testing, card sorting, wireframing and team management.

• Interaction designer

  EntroPay

  (Privately Held; Financial Services industry)

  September 2009 — November 2009 (3 months)

  Interaction designer working on corporate, B2B and B2C website re-designs.

• User Experience Strategist

  Cambridge Assessment

  (Non-Profit; Education Management industry)

  July 2009 — July 2009 (1 month)

  A short-term project to define a 3-5 year online strategy for a division of Cambridge Assessment. Deliverables included concept models, sitemaps and future state user journeys.

• User Research Lead

  CVL

  (Privately Held; Management Consulting industry)

  May 2009 — July 2009 (3 months)

  Designed and planned an international contextual user research project. Activities included stakeholder interviews, secondary research, research and usability test session design, screener design, liaising with recruiters and co-ordinating an international research team. Project slippage and other commitments meant I had to leave before conducting research.

• User Experience Manager, Concept Development

  Vodafone

  (Public Company; VOD; Telecommunications industry)

  July 2008 — April 2009 (10 months)

• Freelance Experience Architect

  Camelot

  (Privately Held; 501-1000 employees; Gambling & Casinos industry)

  May 2008 — June 2008 (2 months)

  Work under NDA

• Freelance User Experience Consultant

  Map of Medicine

  (Health, Wellness and Fitness industry)

  October 2007 — May 2008 (8 months)

  The Map of Medicine is a web-based visual representation of evidence-based patient care journeys.
  
  My role involved leading user experience activity on streams of work to move the product into richer integration with clinical systems and customer workflows.

• Manager Creative Design (Information Architect)

  Sapient

  (Public Company; Internet industry)

  April 2004 — October 2007 (3 years 7 months)

  Manager of Information Architecture with responsibility for delivering and overseeing end-to-end user experience from research and requirments-gathering to solution delivery

Additional Information

Sam Dobbin’s Groups:

•    Information Architecture Institute (IAI)
•    Sapient Interactive

Sam Dobbin’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• reference requests
• getting back in touch