Sam Decker

Current

Co-Founder & Managing Director (side project) at Capital Factory
Board of Directors at Word of Mouth Marketing Association (WOMMA)
Board Member / Past-President at Austin Texchange

Chief Marketing Officer at Bazaarvoice, Inc.

see less...

1 more...

Past

Chairman Board of Advisors at Web Analytics Association
Marketing Director at Dell Inc.
Sr. Mgr, Consumer eBusiness (Dell.com); Sr. Mgr. CRM / Customer Centricity at Dell Corporation

Director of Marketing at Telepost
Director of Marketing / Community at ThirdAge.com
Principal Consultant at Lighthouse Marketing
Vice President, Marketing & Sales at User Group Connection / Store

see less...

4 more...

Education

California Polytechnic State University-San Luis Obispo
Westmont College

Recommended

11 people have recommended Sam

Connections

500+ connections

Industry

Internet

Websites

Sam Decker’s Summary

BIO:

Sam’s marketing, sales and ebusiness experience spans 16 years in B2C & B2B, for startups and Fortune 50 companies.

For the first half of Sam's career he led marketing, sales and business development for several Series A startups in CA. Businesses included direct mail catalog, marketing consulting, online community, and web-based telecommunications.

Sam joined Dell in 1999 and managed Dell’s consumer web site, responsible for operations, content, design, analytics, and P&L management. He managed ebusiness product and IT portfolio for Dell.com online commerce and support. Sam led Dell through three redesigns and helped develop Dell’s global online strategy and best practices. Despite sales decline in the PC industry, online conversion doubled every year, and Sam helped grow Dell's online revenue to over 50% of total revenues and made Dell.com the largest consumer ecommerce site (in revenue) at over $3.5 billion.

Sam also launched Dell's Consumer CRM & segmentation group, responsible for developing vertical markets, retail marketing strategy, CRM & database marketing programs, hispanic marketing, three-year plan, and launching Dell's customer-centricity strategy and change leadership program.

Sam is a certified Six Sigma Green Belt, and author of two books: "301 Do-it-Yourself Marketing Ideas" and "How to Market With Computer User Groups". Sam is a frequent contributor to magazines and presents on eBusiness, installed based marketing, change leadership, web analytics, and Six Sigma.

Today, Sam is CMO for Bazaarvoice Inc., recognized as a Red Herring 100 startup and "ClickZ Marketing Innovation of the Year" twice, and Austin's "Best Place to Work" twice. Bazaarvoice is the leading company today turning social contributions into real commerce through SaaS technology and services serving the Global 2000.

Sam Decker’s Specialties:

P&L management, sales, marketing, word of mouth, Web 2.0, social medi, community, social marketing, business models, customer-centric strategies, change leadership, product management & strategy, SaaS, business development, sales, CRM, segmentation, web analytics, publishing, media, finance, ecommerce / online commerce, online retail, hispanic marketing, business process optimization, merchandising, vendor & analyst management, online marketing, leadership

Sam Decker’s Experience

Co-Founder & Managing Director (side project)

Capital Factory

(Capital Markets industry)

January 2009 — Present (11 months)

One of three co-founders, managing directors and mentors for a new seed-stage mentorship program. $20k, 20 mentors, and 10 weeks in Austin for your startup. Apply at www.capitalfactory.com
Board of Directors

Word of Mouth Marketing Association (WOMMA)

(Non-Profit; 11-50 employees; Marketing and Advertising industry)

March 2007 — Present (2 years 9 months)
Board Member / Past-President

Austin Texchange

(Non-Profit Organization Management industry)

September 2006 — Present (3 years 3 months)
Chief Marketing Officer

Bazaarvoice, Inc.

(Privately Held; 11-50 employees; Internet industry)

January 2006 — Present (3 years 11 months)

Responsible for corporate marketing, PR and product strategy. For more information see www.bazaarvoice.com and www.deckermarketing.com
Chairman Board of Advisors

Web Analytics Association

(Internet industry)

January 2005 — January 2008 (3 years 1 month)
Marketing Director

Dell Inc.

(Public Company; 10,001 or more employees; dell; Computer Hardware industry)

June 2004 — January 2006 (1 year 8 months)

Responsible for product marketing, communications, and ebusiness for a $1B+ installed-base marketing division (B2C & B2B).
Sr. Mgr, Consumer eBusiness (Dell.com); Sr. Mgr. CRM / Customer Centricity

Dell Corporation

(Public Company; 10,001 or more employees; DELL; Computer Hardware industry)

April 1999 — June 2004 (5 years 3 months)

Led team of developers, producers, and product managers managing the day to day operations, agencies, budget, and technology roadmap for Consumer Dell.com, a $3.5B P&L.

Launched strategic group to improve customer centricity, launch retail competitive strategy, Hispanic marketing, 3 year plan, and customer segmentation strategy.
Director of Marketing

Telepost

(Privately Held; 51-200 employees; Telecommunications industry)

March 1998 — April 1999 (1 year 2 months)

Directed all product management and marketing activities including trade shows, PR, web site, advertising and alliances for 5-product international telecommunications company.
Director of Marketing / Community

ThirdAge.com

(Privately Held; 11-50 employees; Internet industry)

February 1997 — March 1998 (1 year 2 months)

Launched online community for baby boomer audience. Directed all aspects of online marketing.
Principal Consultant

Lighthouse Marketing

(Partnership; 1-10 employees; Marketing and Advertising industry)

August 1996 — January 1997 (6 months)

Created installed-base marketing strategies & sites for Apple Computer and Claris Corporation,developed and executed loyalty & internal-awareness campaign for Apple. Helped launch and served as Executive Director for MacWorld's Magazine's “Macworld Club".
Vice President, Marketing & Sales

User Group Connection / Store

(Privately Held; 11-50 employees; Computer Hardware industry)

October 1993 — August 1996 (2 years 11 months)

Led growth of a 4-employee Apple spin-off to a 23-employee loyalty marketing consulting and mail-order company, ultimately reaching $10 million annual revenue in less than 3 years. Managed business development, collateral, direct mail, corporate Web site, email campaigns, media relations, 32-page monthly catalog, and two newsletters.

Sold and delivered loyalty & affinity marketing consulting for leading companies such as Adobe, Apple, Borland, IBM, Macworld, Motorola, Power Computing, Philips, and Symantec.

Sam Decker’s Education

California Polytechnic State University-San Luis Obispo

Business , Marketing , 1990 — 1993
Westmont College

Business 1988 — 1990

Additional Information

Sam Decker’s Websites:

Sam Decker’s Interests:

management, marketing, family, eBusiness, wakeboarding / waterskiing, basketball, movies, six sigma, future trends, ebusiness / ecommerce, change leadership, entrepreneurship