Sam Callender

Sam Callender

Digital & Social Marketer | Looking For New Opportunities

Location
United States
Industry
Marketing and Advertising

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Sam Callender's Overview

Past
  • Marketing & Merchandising Manager - Books at Amazon
  • Interactive Marketing Advisor – Social Media & Go To Market at FedEx
  • Product Manager/ Senior Marketing Analyst - Product Marketing at FedEx
  • Sales Manager at Diamond State Promotions
  • Marketing Intern at FedEx
Education
Connections

315 connections

Sam Callender's Experience

Marketing & Merchandising Manager - Books

Amazon

Public Company; 10,001+ employees; AMZN; Internet industry

August 2013March 2014 (8 months) Greater Seattle Area

Managed three specialty bookstores on amazon.com and their supporting blogs to engage, acquire and convert customers in high-value professional segments including photography, design, programming and finance.
• Led daily reporting and final analysis of the on-site marketing tactics supporting Textbooks Back to School peak season including the effectiveness of a variety of targeting and creative tactics throughout the site.
• Launched a new promotional tactic for the Textbooks team and merchandising option for book publishers that allows customers to download two free book chapters as PDF files exclusively from Amazon.
• Managed digital marketing strategy to support specialty bookstore performance including email campaigns, targeted promotions across amazon.com and external traffic drivers.
• Collaborated with book publishers’ authors and independent bloggers to provide regular blog content to support each store’s editorial calendar and content marketing strategy.

Interactive Marketing Advisor – Social Media & Go To Market

FedEx

Public Company; 10,001+ employees; FDX; Package/Freight Delivery industry

July 2011July 2013 (2 years 1 month) greater memphis area

Managed B2B and B2C social marketing strategy to drive acquisition and engagement through integrated social media campaigns, contests and sweepstakes to support major corporate initiatives.
• Lead social marketing and promotions strategy to drive acquisition for the 2013 launch of FedEx Delivery Manager – included a first come at sign-up give away, mobile app based user generated content sweepstakes, Pinterest contest, and management of full social media communications and public relations calendar.
• Engaged 3,500 small business leads and 500,000 Facebook users by launching FedEx’s first annual Small Business Grant Contest.
• Managed FedEx’s 2011 and 2012 social media participation in American Express Small Business Saturday including two $1 million AMEX gift-card sweepstakes.
including two $1 million AMEX gift-card sweepstakes.
• Launched the FedEx Promo iOS and Android apps, expanding the company’s long-term capability to engage mobile audiences with unique B2C & B2B promotions.
• Led efforts with the FedEx Office team to successfully secure and establish a social identity for the brand
• Implemented social log-in and sharing functionality for FedEx content marketing websites
• Led team to redesign youtube.com/fedex and implement video SEO standards
• Works directly with social community managers web analysts to develop, publish and measure content

Product Manager/ Senior Marketing Analyst - Product Marketing

FedEx

Public Company; 10,001+ employees; FDX; Package/Freight Delivery industry

July 2006July 2011 (5 years 1 month) Memphis

Product manager for the $9 billion FedEx Ground product, responsible for product strategy, new product development, revenue analysis, regular updates to senior executives, marketing research and competitive analysis
• Led development and launch of product enhancements and new pricing that increased surcharge revenue from $90 million in 2009 to $120 million in 2010
• Successfully managed two city pilot program, development of a five year financial business case and operational implementation plan for FedEx Ground same day pickup service
• Worked directly with development teams to improve user experience for customer facing online applications and ensure successful end-to-end integration with backend revenue and operational systems.
• Led marketing research studies to evaluate proposed product features for return shipping products, secure billing services and small business tendering options
• Analyzed internal data to segment accounts and identify and address trends through product enhancements and customer communications
• Managed the product team’s product planning activities including SWOT analysis and product roadmaps
• Identified and addressed $20 million in annual cost savings associated with missed pickups
• Launched local competitive product claims for FedEx Ground in 40 cities using geo-targeted digital tactics

Sales Manager

Diamond State Promotions

August 2005June 2006 (11 months)

Marketing Intern

FedEx

Public Company; 10,001+ employees; FDX; Package/Freight Delivery industry

June 2005August 2005 (3 months)

Sam Callender's Skills & Expertise

  1. Strategic Planning
  2. Cross-functional Team Leadership
  3. Project Management
  4. Segmentation
  5. Account Management
  6. Competitive Analysis
  7. Analytics
  8. Direct Marketing
  9. Digital Marketing
  10. Marketing Strategy
  11. Integrated Marketing
  12. Web Analytics
  13. Product Management
  14. Product Marketing
  15. Sales
  16. Social Media Marketing

Sam Callender's Education

The University of Memphis

Masters of Business Administration, Executive MBA Program

20092011

University of Delaware

BS Business Administration, Marketing, Operations Management

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