Samantha Schwartz

Samantha Schwartz

Online Marketing Director

Location
Las Vegas, Nevada Area
Industry
Internet

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Samantha Schwartz's Overview

Current
  • Director of Inbound Marketing at Edvisors
  • Marketing & Web Strategy Consultant at Consulting
Past
Education
Connections

500+ connections

Samantha Schwartz's Summary

An online marketing director with advanced experience in technical SEO and data driven content strategies across diverse business channels. Recognized for unique and detailed approaches to problem solving coupled with high analytical and technical skills. Highly resourceful and driven with motivation to learn and adopt new technologies and tools in pursuit of project goals.

Specialties: Search Engine Optimization, project management, data analysis, content strategy, keyword and topic analysis, backlink analysis, link building strategy, site architecture, social media, content marketing, copy editing, technical and project documentation

Samantha Schwartz's Experience

Director of Inbound Marketing

Edvisors

Privately Held; 11-50 employees; Higher Education industry

August 2010Present (4 years 2 months) Quincy, MA

A leading student marketing company operating a portfolio of interactive sites that provide information, tools and resources to help further a student's education. Our business does well by doing good; ten percent of all profits support the efforts of the Edvisors' Foundation.

Key Responsibilities:
-Build an SEO program with year long goals, objectives, and initiatives
-Increase organic traffic and domain authority
-Optimize sites for accessibility, keyword targeting, content and linking
-Measure and report on the value of content
-Collaborate with content strategist on overhauling content across our major sites
-Create, launch and promote viral content
-Increase the influence of Edvisors social channel and leverage channel to gain social signals
-In depth actionable reporting and analysis on current performance in traffic and search rankings
-Build agile SEO tools
-Serve as industry expert and conduct SEO training sessions on a regular basis

Marketing & Web Strategy Consultant

Consulting

January 2009Present (5 years 9 months)

SEO, social media, web design and content strategy for a number of small businesses.

Photography Assistant and Editor

Margaret Singer Photography

June 2009January 2010 (8 months)

Assisting Margaret, who owns her own photography boutique now called Unusually Fine, and based out of NYC. Focused primarily on wedding photography. Her style is unique and multi-dimensional, and it was a pleasure and educational experience working with her. I assisted her with wedding shooting, post-processing and editing.

Nonprofit; 1-10 employees; Research industry

April 2009October 2009 (7 months)

Assisted the Committee in publishing, advertising and distributing 2009 Report on The Global Financial Crisis: A Plan for Regulatory Reform.

Tasks included: maintain website, graphic/web design, copy editing/formatting, visual layout for print, research, PR, email campaigns and marketing, global distribution project, and general administrative needs.

http://www.capmktsreg.org/

Content Editor and Producer

NameMedia

Privately Held; Myself Only; Internet industry

October 2007November 2008 (1 year 2 months)

*Managed creation of and produced content for Cats.com, a Q&A site geared toward cat lovers and caretakers.
*Managed content and social media on a number of other enthusiast sites (Mommy.com, Biking.com, and more).
*Designed newsletter templates and sales models for Craftster.org. *Designed advertisements for Craftster to appear on the web (Bust.com) and produced sponsored forum posts for various craft related companies.
*Managed 12 freelance writers.
*Collaborated with dev team on bug tracking, UAT and QA testing.
*Wrote specs for innovative solutions to problems with user experience, site messaging and site functionality.

Associate Producer

Eons, Inc.

Privately Held; 51-200 employees; Internet industry

May 2006September 2007 (1 year 5 months)

*Age-relevant search engine content manager (cRANKy.com)
*Uploaded, edited and managed content for more than 7,000 web reviews for search engine
*Published web content daily for site’s homepage and major content areas
*Managed 15 freelancer writers
*Monitored and posted breaking news and obituaries
*Produced raw HTML content for micro-sites, weekly Eons Insider newsletters, articles, and teasers
*Manipulated Movable Type-based content management system to update appearance of various modules on the site
*Prepared web content in collaboration with sales and marketing teams for corporate founding partners
*Trained and managed assignments to four interns in web production
*Worked directly with executive producer on editorial voice and business strategy
*Collaborated with engineers to improve products, administration and usability
*Used Photoshop and basic graphic design skills for daily web production and optimization

Samantha Schwartz's Skills & Expertise

  1. SEO
  2. Content Strategy
  3. Google Analytics
  4. Web Design
  5. Project Management
  6. HTML
  7. Adobe Creative Suite
  8. Copy Editing
  9. Wordpress
  10. Link Building
  11. Microsoft Excel
  12. CMS
  13. Google Adwords
  14. Social Media Measurement
  15. XML
  16. Agile Methodologies
  17. SQL
  18. Search Engine Ranking
  19. Advanced Excel
  20. HTML + CSS
  21. Joomla
  22. Public Speaking
  23. Google Docs
  24. XML Tools
  25. API
  26. OmniGraffle

View All (26) Skills View Fewer Skills

Samantha Schwartz's Education

Wesleyan University

psychology

20022007

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