Online Marketing Director
- Las Vegas, Nevada Area
Samantha Schwartz's Overview
- Director of Inbound Marketing at Edvisors
- Marketing & Web Strategy Consultant at Consulting
- Photography Assistant and Editor at Margaret Singer Photography
- Consultant at Committee on Capital Markets Regulation
- Content Editor and Producer at NameMedia
- Associate Producer at Eons, Inc.
Samantha Schwartz's Summary
An online marketing director with advanced experience in technical SEO and data driven content strategies across diverse business channels. Recognized for unique and detailed approaches to problem solving coupled with high analytical and technical skills. Highly resourceful and driven with motivation to learn and adopt new technologies and tools in pursuit of project goals.
Specialties: Search Engine Optimization, project management, data analysis, content strategy, keyword and topic analysis, backlink analysis, link building strategy, site architecture, social media, content marketing, copy editing, technical and project documentation
Samantha Schwartz's Experience
Director of Inbound Marketing
Privately Held; 11-50 employees; Higher Education industry
August 2010 – Present (4 years 2 months) Quincy, MA
A leading student marketing company operating a portfolio of interactive sites that provide information, tools and resources to help further a student's education. Our business does well by doing good; ten percent of all profits support the efforts of the Edvisors' Foundation.
-Build an SEO program with year long goals, objectives, and initiatives
-Increase organic traffic and domain authority
-Optimize sites for accessibility, keyword targeting, content and linking
-Measure and report on the value of content
-Collaborate with content strategist on overhauling content across our major sites
-Create, launch and promote viral content
-Increase the influence of Edvisors social channel and leverage channel to gain social signals
-In depth actionable reporting and analysis on current performance in traffic and search rankings
-Build agile SEO tools
-Serve as industry expert and conduct SEO training sessions on a regular basis
Photography Assistant and Editor
Margaret Singer Photography
June 2009 – January 2010 (8 months)
Assisting Margaret, who owns her own photography boutique now called Unusually Fine, and based out of NYC. Focused primarily on wedding photography. Her style is unique and multi-dimensional, and it was a pleasure and educational experience working with her. I assisted her with wedding shooting, post-processing and editing.
Nonprofit; 1-10 employees; Research industry
April 2009 – October 2009 (7 months)
Assisted the Committee in publishing, advertising and distributing 2009 Report on The Global Financial Crisis: A Plan for Regulatory Reform.
Tasks included: maintain website, graphic/web design, copy editing/formatting, visual layout for print, research, PR, email campaigns and marketing, global distribution project, and general administrative needs.
Content Editor and Producer
Privately Held; Myself Only; Internet industry
October 2007 – November 2008 (1 year 2 months)
*Managed creation of and produced content for Cats.com, a Q&A site geared toward cat lovers and caretakers.
*Managed content and social media on a number of other enthusiast sites (Mommy.com, Biking.com, and more).
*Designed newsletter templates and sales models for Craftster.org. *Designed advertisements for Craftster to appear on the web (Bust.com) and produced sponsored forum posts for various craft related companies.
*Managed 12 freelance writers.
*Collaborated with dev team on bug tracking, UAT and QA testing.
*Wrote specs for innovative solutions to problems with user experience, site messaging and site functionality.
Privately Held; 51-200 employees; Internet industry
May 2006 – September 2007 (1 year 5 months)
*Age-relevant search engine content manager (cRANKy.com)
*Uploaded, edited and managed content for more than 7,000 web reviews for search engine
*Published web content daily for site’s homepage and major content areas
*Managed 15 freelancer writers
*Monitored and posted breaking news and obituaries
*Produced raw HTML content for micro-sites, weekly Eons Insider newsletters, articles, and teasers
*Manipulated Movable Type-based content management system to update appearance of various modules on the site
*Prepared web content in collaboration with sales and marketing teams for corporate founding partners
*Trained and managed assignments to four interns in web production
*Worked directly with executive producer on editorial voice and business strategy
*Collaborated with engineers to improve products, administration and usability
*Used Photoshop and basic graphic design skills for daily web production and optimization
Samantha Schwartz's Skills & Expertise
- Content Strategy
- Google Analytics
- Web Design
- Project Management
- Adobe Creative Suite
- Copy Editing
- Link Building
- Microsoft Excel
- Google Adwords
- Social Media Measurement
- Agile Methodologies
- Search Engine Ranking
- Advanced Excel
- HTML + CSS
- Public Speaking
- Google Docs
- XML Tools