samantha fein

Current

CEO at Threxy

Past

Senior Sales Producer at YAHOO
Live Events Editor at E! Online
Account Manager at The Donahue Group

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Education

Westlake School for Girls
Syracuse University

Recommended

5 people have recommended samantha

Connections

182 connections

Industry

Internet

Websites

My Company

samantha fein’s Summary

Samantha is a seasoned online marketer with over a decade of experience in product marketing strategy. Her expertise ranges from building social networking strategies to brainstorming community positioning.

She specializes in taking rough concepts and transforming them into viable online businesses. Monetizing and marketing in the online social arena is her bread and butter. Samantha is fluent in all major social media trends and is an authority on harnessing those outlets to move the needle on brand recognition, social marketing distribution, and online customer acquisition.

samantha fein’s Specialties:

Social media, marketing strategy, sales programs, online community and entertainment, virtual worlds, Twitterverse, Internet. Expert in red-tape cutting, presentations and public speaking.

samantha fein’s Experience

CEO

Threxy

(Partnership; 1-10 employees; Internet industry)

June 2005 — Present (4 years 2 months)

I run an Internet marketing consulting, design and web development company in San Jose. We focus on taking client's broad ideas, putting a strategy to work, setting the metrics and bringing those ideas to fruition in the Internet space including social networks, virtual worlds, online communities and online entertainment. We build and improve online businesses.

Our clients range from large publicly traded companies to entrepreneurs with a great idea and from brick-and-mortar shops looking for a web presence to private investors with a passion good enough to invest in.

We're old school web folks with forward thinking social media jibberjabber. Some call us evangelists, I sort of think of us as a part of the social media founders circle.
Senior Sales Producer

YAHOO

(Public Company; 1001-5000 employees; YHOO; Marketing and Advertising industry)

December 1997 — August 2000 (2 years 9 months)

Created relationship marketing strategies, loyalty programs and sales programs with Fortune 500 companies including Martha Stewart (MSO), AT&T, Warner Bros. and Disney. Programs directly impacted offline marketing initiatives and gained national consumer attention.

Spearheaded multi-million-dollar integrated relationship with Procter & Gamble in four cross-marketing product initiatives. Managed all four campaigns from concept to sales pitch through program's fruition.

Created marketing programs for 12 community and entertainment properties, collaborating with engineers, business development and producers to implement sales marketing strategies. Built relationships with related external partners and designed online community/affiliates programs.

Participated in McDonald's internet Think Tank charged with integrating brick-and-mortar business with the Internet and creating loyalty programs for customer and employee retention.

Awarded the annual Yahoo's National Sales Award
Live Events Editor

E! Online

(Public Company; 51-200 employees; Marketing and Advertising industry)

March 1996 — December 1997 (1 year 10 months)

Live Events editor and launch team member, responsible for creating concepts, organizing and broadcasting entertainment webcasts on-location of major entertainment events including the Emmys, Grammys, the first-ever movie premiere webcast (Evita, 1997), and a one-on-one interview with Sir Paul McCartney.

Acted as primary liaison and content negotiator between movie studios and E! Online. Responsible for content between the network and website.

Spearheaded the website's interaction with cable's first-ever interactive program: "The OJ Show on E!" (1998)

Created concept and wrote daily column "The E! Files"; a rundown of noteworthy celebrity happenings in Hollywood, using tongue-in-cheek use of the letter "E".
Account Manager

The Donahue Group

(Privately Held; 1-10 employees; Public Relations and Communications industry)

March 1994 — January 1996 (1 year 11 months)

The Donahue Group is a boutique PR and event firm in Beverly Hills. Responsibilities included representing The City of Beverly Hills CVB, ESCADA , and assisting in representing The Rodeo Drive Committee in live promotions, publicity stunts, special events and annual budgets for local Beverly Hills charities.

Created "My City" bi-coastal photo essay contest for inner-city schools between the children of New York and Beverly Hills, covered on major local network news and print outlets and attended by Mayors of both New York and Beverly Hills. Worked with CEO to establish an annual "Halloween Haute", an event incorporating ESCADA fashion line and local charity initiatives. Included movie studio integration and runway show.

Event and managed protocol and executed 50th Anniversary of the United Nations for California's Consul Generals.

Participated in planning and logistics execution of grand opening "Planet Hollywood: Beverly Hills" including live event and celebrity management.