Salvatore Larosa

Current

Web/Media/Telecom (TIME) practice mentor, business development at Arthur D. Little
Web and social media marketing strategies teacher, master in marketing management at Gestioni e Management

Past

Sr Business Consultant - Business Development at Enterprise Digital Architects
Sr Business Consultant, Business development, team leader at Ericsson Telecomunicazioni
Sr Business Consultant, team leader at Eunosia Internet Architects

Web & Internet Services strategies, team leader at Generali (INA SIM/SGR)
Senior Consultant, team leader at Cap Gemini Ernst & Young
Research fellow and assistant at Institute For Information Processing, National Research Council at CNR

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Education

Scuola Superiore 'Sant' Anna' di Studi Universitari e di Perfezionamento
Università di Pisa
Liceo Scientifico

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Recommended

8 people have recommended Salvatore

Connections

500+ connections

Industry

Management Consulting

Websites

Salvatore Larosa’s Summary

Senior business consultant working on business development issues, market and technology scenario analysis and interactive / multichannel services analysis and modeling. I am particularly focused on consulting activities related to Web 2.0 and social media, Marketing, eBusiness strategies and digital convergence. I work on

- development of new business areas (new markets, new technologies), market analysis and prospect exploitation;
- business modeling, strategy definition, service analysis and positioning for Web sites, wireless VAS, digital TV services;
- applications of social media and social networking services for Publishers, Public Administrations, mobile operators and advertising companies;
- interactive service analysis and modeling;
- definition of interactive marketing campaigns;
- CRM/community strategies and process modeling.

I have worked with various firms belonging to different industries (finance, consulting, telecom, ICT).

Goals:
- keep working on business exploitation of interactive / convergent services and support business startups;
- support Customer executives/managers in achieving their business improvement goals.

Salvatore Larosa’s Specialties:

Project management - consulting services,
Service positioning,
Market analysis,
eBusiness development,
Web / interactive marketing service analysis and modeling,
CRM strategy analysis and modeling,
Digital television service analysis and modeling,
wireless services analysis and modeling

Salvatore Larosa’s Experience

Web/Media/Telecom (TIME) practice mentor, business development

Arthur D. Little

(Privately Held; 1001-5000 employees; ADL; Management Consulting industry)

2008 — Present (1 year )

Business modeling, service/process modeling and offer development for TIME (Technology, Information, Media, Entertainment) markets, i.e. Telco/Mobile operators, TV/radio broadcasting companies, IPTV, Web and social media / social networking services, advertising, content providers.
Web and social media marketing strategies teacher, master in marketing management

Gestioni e Management

(Privately Held; Education Management industry)

2008 — Present (1 year )
Sr Business Consultant - Business Development

Enterprise Digital Architects

(Privately Held; 501-1000 employees; Information Technology and Services industry)

June 2003 — April 2008 (4 years 11 months)

Business Development, Consulting (marketing and communication strategies) and Project Management for Media & Telecom industry.
Business Consulting activities (innovative services adn relational models) for Public Administration
Sr Business Consultant, Business development, team leader

Ericsson Telecomunicazioni

(Public Company; 1001-5000 employees; Telecommunications industry)

January 2002 — June 2003 (1 year 6 months)

In Ericsson I had the opportunity to work in service and process modeling activities staying on the bleeding edge of the convergence of Internet and wireless. I worked on business planning for new services startup, on business development activities related to new offers to customers and prospects an on market analysis to expand Ericsson activities outside the telecommunications industry (healthcare, transportation, utilities,...). I worked on the development of business areas related to outsourcing of TLC/data center activities, SLA management services, gaming, multimedia and data wireless services.
Sr Business Consultant, team leader

Eunosia Internet Architects

(Management Consulting industry)

January 2001 — January 2002 (1 year 1 month)

I worked in the business consulting unit of Eunosia, a small business consulting and user experience atelier specialised in eBusiness strategies and development. I worked in eBusiness services modeling, market analysis and positioning for some customer of ours, business process modeling and business development/sales support.
Web & Internet Services strategies, team leader

Generali (INA SIM/SGR)

(Public Company; 201-500 employees; Insurance industry)

October 1999 — December 2000 (1 year 3 months)

Analysis, definition and proposal for innovative Web and Internet services for Customers and Sales Force. Team leading in service development and rollout activities.
During the Y2K transition: Y2K project management, analysis of core business processes and related contingency planning.
Senior Consultant, team leader

Cap Gemini Ernst & Young

(Public Company; 10,001 or more employees; CAP; Management Consulting industry)

January 1997 — September 1999 (2 years 9 months)

I began as a solution and software designer for Web-related activities (Internet and Intranet Web sites), then I switched to business and marketing analysis for Web and eBusiness activities, supporting Customers in defining their own eBusiness strategy and CG sales force in bid development. As a team leader, I managed the delivery of Web projects and an ESPRIT R&D project aiming at innovation in Web marketing practices
Research fellow and assistant at Institute For Information Processing, National Research Council

CNR

(Public Company; Research industry)

January 1994 — September 1995 (1 year 9 months)

Applied Research and Development of software analysis tools for high-safety and dependable computer systems used in mission-critical environments. Application to analysis and innovation of software modeling processes at Ansaldo Trasporti (railway control systems design unit).

Salvatore Larosa’s Education

Scuola Superiore 'Sant' Anna' di Studi Universitari e di Perfezionamento

MBA , Master in Business Administration , 1995 — 1996

The Master title is "Master in Innovation Management". It is an innovative kind of MBA in which professors are focusing on the dynamics of innovation in the firm.
Università di Pisa

Laurea , Computer Science (in Italian: "Informatica") , 1987 — 1993
Liceo Scientifico

Additional Information

Salvatore Larosa’s Websites:

Salvatore Larosa’s Interests:

Marketing (both products and services), Customer strategies, bringing innovation to market, making money from ideas, TV format development, user experience, chess, jazz, car sport driving, fountain pens

Salvatore Larosa’s Groups:

AMMISA (alumni of Master in Innovation Management - University "S. Anna"), ALSI (Italian Computer Science Association), UPA (Usability Professionals' Association), PPU, Italia 2.0