Sally Ting

Current

Director, Marketing at TAPFIN Process Solutions

Past

Vice President, Marketing at arcplan, Inc.
Director, Marketing at arcplan, Inc.

Education

Xavier University
Art Academy of Cincinnati
La Salle University

see less...

Recommended

4 people have recommended Sally

Connections

379 connections

Industry

Marketing and Advertising

Websites

Sally Ting’s Summary

15+ years of experience in developing marketing strategies primarily for small and emerging growth companies. Focus includes go-to-market strategies, new product positioning, demand generation and lead conversion. Translation of product/service features into tangible value propositions.

Metrics-driven and sales-centric approach to marketing -- i.e. regardless of the marketing program, marketing results should be measured and tied to business objectives and strategy.

Sally Ting’s Specialties:

Key messaging, corporate branding, market analysis, competitive landscape, new product launch; marketing communications, print, web and interactive design, integrated lead campaigns; Public relations, corporate communications, speakers' bureau, media/analyst tours; client retention and satisfaction; pipeline management and conversion; event management, partner/vendor management

Sally Ting’s Experience

Director, Marketing

TAPFIN Process Solutions

(Public Company; 51-200 employees; Human Resources industry)

January 2006 — Present (3 years 11 months)

TWC Group was acquired by COMSYS IT Partners (CITP) in December 2007. Launched as a new division in June 2008, TAPFIN Process Solutions encompasses both COMSYS vWorx and TWC to provide a comprehensive human capital management solution.
Vice President, Marketing

arcplan, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

February 2005 — January 2006 (1 year )

Led international marketing team in establishing global marketing programs and initiatives to increase efficiencies across the company. Developed and launched the company's first global brand handbook. Pitched and won corporate global website redesign to accurately reflect new brand and positioning.
Director, Marketing

arcplan, Inc.

(Privately Held; 51-200 employees; Computer Software industry)

March 2001 — February 2005 (4 years )

Responsible for product positioning, key messaging, corporate brand, public relations, marketing communications, event management, customer relations, and sales support programs. Developed marketing plan and budget in alignment with corporate initiatives and revenue targets. Managed internal staff and external vendors to execute on national marketing programs, including website and collateral development; online marketing and interactive media; targeted lead generation campaigns; industry tradeshows, user groups and webinars; and customer reference programs. Worked closely with direct sales team and channel partners on sales pipeline development and management.

Sally Ting’s Education

Xavier University

MBA , Entrepreneurship , 1998 — 2000

Enterpreneurial Marketing, Managing New & Growing Ventures, Small Business Consulting, Global Strategic Thinking, Corporate Finance, Operations Management

Independent Study: New market evaluation/recommendation, Germany vs. Italy (Cintas Corporation)

Independent Study: Competitive analysis, market assessment, business plan development for new company (inyourimage.com)

Activities and Societies:

Greater Cincinnati Venture Association (GCVA)
Art Academy of Cincinnati

Communication Design 1995 — 1998

Graphic Design, Visual Communications, Typography, Illustration, Package Design, Photography, Web Design

Activities and Societies:

Freelance design and illustration
La Salle University

BS , Marketing/Finance , 1988 — 1992

Selected as Writing Fellow and trained to help other students improve their writing skills; gained significant editing/writing and mentoring experience, plus exposure to different disciplines.

Activities and Societies:

Writing Fellow, Project Appalachia