Digital Media Entertainment Executive
Greater New York City Area
- Past
-
- Executive Producer, Scholastic.com at Scholastic
- Senior Project Manager, Scholastic.com at Scholastic
- Online Media Consultant (Self-employed)
- Executive Producer at Worldwide Biggies
- Producer - Product Development at Comedy Central
- Producer - Product Development at MTV Networks
- Producer at Nickelodeon Online
- Associate Producer - PPV Events at Showtime Networks
- Equity Research Associate at UBS
- Tour Support at Polla Productions
- Membership at ASCAP
- Volunteer Coordinator & Sales Associate at New Music Seminar
- Recommended
-
14 people have recommended Sally - Connections
-
461
connections
- Industry
- Online Media
- Websites
Sally Schmidt’s Summary
Digital media executive with over 10 years experience in programming, producing and promoting for web, mobile and VOD platforms.
I've filled many roles over the years including brand managment, UI/UX development, project and client management, online advertising strategy, product development in emerging technologies, usability testing, live television production, iTV, MCE channel development, mobile, social media and production process development.
Currently focused on helping increase scale of Scholastic's online custom publishing business. Serving as a subject matter expert in client program pitches, i help identify unique value propositions for clients and upon execution enlist external resources and partnerships to support the development of cutting-edge online programs in the educational, parents & kids space.
Sally Schmidt’s Specialties:
Extensive knowledge of the television and music industries focusing on popular youth oriented culture.
Special expertise in building and leading diverse, efficient and productive teams while working across divisions of major media companies.
Sally Schmidt’s Experience
-
Executive Producer, Scholastic.com
Scholastic
(Public Company; SCHL; Publishing industry)
April 2009 — August 2009 (5 months)
-
Senior Project Manager, Scholastic.com
Scholastic
(Public Company; SCHL; Publishing industry)
March 2008 — April 2009 (1 year 2 months)
-
Online Media Consultant
Self-employed
(Self-Employed; 1-10 employees; Entertainment industry)
October 2007 — February 2008 (5 months)
-
Executive Producer
Worldwide Biggies
(Privately Held; 11-50 employees; Media Production industry)
March 2007 — October 2007 (8 months)
-
Producer - Product Development
Comedy Central
(Public Company; Online Media industry)
June 2005 — October 2006 (1 year 5 months)
Led digital media group’s large scale rollouts--specializing in channel convergent interactive content including development of architecture, content, software & UI for Comedycentral.com.
-
Producer - Product Development
MTV Networks
(Public Company; Online Media industry)
1999 — 2006 (7 years )
-
Producer
Nickelodeon Online
(Public Company; 201-500 employees; via; Online Media industry)
August 1999 — July 2005 (6 years )
Project & brand management, product planning & development, budgeting, talent relations and interaction with site team to produce Flash content for the 2003 Webby Winner for ‘Best TV Website’. Specializing in channel convergent content including webcam, live award shows, voting; dynamic page production; online gaming; Community (chat & BBS)
-
Associate Producer - PPV Events
Showtime Networks
(Public Company; CBS; Entertainment industry)
1998 — 1999 (1 year )
Assisted in production & marketing tasks for SET PPV events including Tina Turner, Spice Girls Live, Tyson vs. Holyfield among others. Duties included executing production of marketing to local cable systems, online marketing, supporting the EVP of SET PPV, as well as live event production support.
-
Equity Research Associate
UBS
(Public Company; UBS; Financial Services industry)
1997 — 1998 (1 year )
Supported Managing Director of Media & Entertainment Equity Research for the worlds largest institutional bank. Sourcing data to compile preliminary drafts of equity research reports for institutional investors.
Other responsibilities included: regular interaction with senior company managements, institutional sales force and buy side clients; construction and maintenance of financial models; publication of research reports in response to company developments; proprietary research including overall consumer and corporate market trends; maintenance of institutional client contact information; maintenance of research dissemination. -
Tour Support
Polla Productions
(Entertainment industry)
1996 — 1997 (1 year )
Freelance tour manager and tour support for international musical productions.
-
Membership
ASCAP
(Non-Profit; Music industry)
1992 — 1996 (4 years )
-
Volunteer Coordinator & Sales Associate
New Music Seminar
(Music industry)
1991 — 1994 (3 years )
Responsible for coordinating/acquiring staff for a 200+ person workforce, including interviews and assignments for a yearly music industry convention. Over the years i wore many hats including sales associate, convention floor & client management, club/nights event management and organizing the Haoui Montaug Benefit.
Additional Information
Sally Schmidt’s Websites:
Sally Schmidt’s Interests:
Getting it done, thinking BIG, gaming, optimizing the use of technology, travel, indoor horticulture, Central Park, dog walking, bicycling & Charlie Rose.
Sally Schmidt’s Honors:
2006 & 2007 -- Lectured on branding and media campaigns at Pratt Institute
2003 -- Webby for Best TV Site
Sally Schmidt’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
