Sally McKenzie

Current

Consultant at E-commerce and Multi Channel Strategy

Past

SVP and General Manager at Expedia.com
SVP, Marketing and Strategic Planning at Classmates.com
Division Vice President, E-commerce at Eddie Bauer

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Education

Washington College

Recommended

2 people have recommended Sally

Connections

303 connections

Industry

Retail

Websites

My Blog

Sally McKenzie’s Summary

I am a seasoned retail and online industry veteran with over 20 years of leadership success spanning brick & mortar, catalog and e-commerce channels.
My extensive experience covering merchandising, marketing, product development, web site operations and strategic planning functions.
I help companies of all sizes define their online presence and maximize results through solid execution.

Sally McKenzie’s Specialties:

Strategic Planning, Merchandising, Marketing, Product Development, Web Site Operations, Customer Experience Development.

Sally McKenzie’s Experience

Consultant

E-commerce and Multi Channel Strategy

(Retail industry)

November 2006 — Present (3 years 1 month)

I work with companies of all sizes to maximize the effectiveness of their online presence. Examples of my services include:
• Strategic Planning
• Website strategy and online experience development
• Product assortment planning & development
• Brand and Direct Marketing planning & development
• Business process and organizational improvement
• Meeting facilitation
• Interim general management or executive services
SVP and General Manager

Expedia.com

(Public Company; 1001-5000 employees; Consumer Goods industry)

January 2005 — November 2006 (1 year 11 months)

Overall P&L responsibility for Expedia.com ($9B annual gross bookings, $900M annual revenue)
Led team of 130+, including merchandising, marketing, site/creative design, store operations, analytics, advertising sales, and product line oversight.
SVP, Marketing and Strategic Planning

Classmates.com

(Public Company; 51-200 employees; Consumer Services industry)

August 2003 — December 2004 (1 year 5 months)

Responsible for marketing, creative, member care and customer acquisition teams.
Defined and led brand positioning and strategic planning efforts
Division Vice President, E-commerce

Eddie Bauer

(Public Company; 5001-10,000 employees; Apparel & Fashion industry)

July 1997 — July 2002 (5 years 1 month)

Responsible for all aspect of e-commerce strategy, execution and P&L performance.
Led team of 35 online merchants, marketers, site developers, designers and and analysts

Sally McKenzie’s Education

Washington College

BA , Theatre, English , 1978 — 1982

Additional Information

Sally McKenzie’s Websites:

My Blog

Sally McKenzie’s Groups:

Member, Shop.org
Board of Directors, Local Marketers; a Seattle based company focused on local search marketing for small/medium sized businesses.
Advisory Board, Realself.com, a Seattle based company focused on anti-aging community and content for women over 40.