Sally Falkow

Current

Snr. Fellow at Society for New Communications Research
President/Co-developer at PRESSfeed
President, Snr Strategist at Expansion Plus Inc

Publisher at The Proactive Report
Publisher at The Proactve Report
Owner at Expansion Plus Inc

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Past

Speaker at Online Marketing Summit
business partner at iPressroom
Speaker at Blog Business Summit

President of Expansion Plus at Speaker at SES London
President of Expansion Plus at Speaker at SES London
President of Expansion Plus at Speaker at SES London
PR Manager at Relay PoInt
Partner at ActionWise

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5 more...

Education

University of South Africa/Universiteit van Suid-Afrika

Recommended

14 people have recommended Sally

Connections

453 connections

Industry

Internet

Websites

Sally Falkow’s Summary

Since 1999 I've been fascinated with the possibilities of communicating online.I was working with Universities in the UK on a distance education program and they had an online component that was amazing!

In the next few years I transferred my knowledge to the Internet and now work mainly in that arena as a web content strategist and social media specialist.

One of my long term interests is helping other PR people learn more about the profession. I am an APR and I've been teaching PR classes for 15 years. Now I write the Proactive Report as a guide to social media, I teach classes on social media for PR agencies and in-house on how to integrate social media with a traditional PR strategy.

I'm also very interested in consumer and buyer behavior and how this has changed online. I love research studies about how social media and search is influencing how w communicate with each other and with businesses.

I am a Senior Research Fellow with the Society for New Communication Research and have authored books on PR, Branding and Web Strategies.

I was recently voted the best presenter in social media and technology for the Bulldog Reporter and PR University seminars and conferences.

I blog about these subjects at The Proactive Report

Sally Falkow’s Specialties:

I have been in the marketing and public relations industry for over 25 years. I write and speak at conferences on Internet PR and Internet Marketing Strategies, blogs and RSS feeds as a Public Relations tool.

I co-developed a news feed and social media tool called PRESSfeed http://www.press-feed.com.

At Expansion Plus we specilize in content syndication as an online PR and social media strategy using RSS feeds, optimized press releases and articles.

Sally Falkow’s Experience

Snr. Fellow

Society for New Communications Research

(Internet industry)

2006 — Present (3 years )

The Society for New Communication Rsearch is a non profit dedicated to education and research in new media.
President/Co-developer

PRESSfeed

(Internet industry)

2005 — Present (4 years )

PRESSfeed is an online tool for marketing and PR people.It creates a news page for press releases, allows you to add content to the news section of your website and syndicate that content out across the social web..
President, Snr Strategist

Expansion Plus Inc

(Privately Held; 11-50 employees; Public Relations and Communications industry)

2004 — Present (5 years )

Expansion Plus Inc is a boutique online public relations and social media agency based in Pasadena, CA.
Publisher

The Proactive Report

(Privately Held; Media Production industry)

August 2003 — Present (6 years 4 months)

The Proactive Report is an online resource for PR and marketing practitioners. It covers marketing and PR trends and how technology is affecting consumer and buyer behavior and the practice of Public Relations.
Publisher

The Proactve Report

(Public Relations and Communications industry)

August 2003 — Present (6 years 4 months)

The Proactive Report is a guide to the changing media landscape. We report on how technology is affecting how and here people get their information, and how that changes the practice of public relations.
Owner

Expansion Plus Inc

(Privately Held; 1-10 employees; Internet industry)

January 2000 — Present (9 years 11 months)

When I came to the US from South Africa, where I had operated my own branding and PR company for ten years, I started a California corporation. In 2004 I joined forces with Doug Hay at Expansion Plus Inc and we work with companies that want to improve their Internet marketing strategies and results. We review their current website, marketing actions and search engine visibility and prepare an Internet Marketing and PR strategy that will build their brand according to the POWER Branding formula I developed in 2002. We also work with other marketing, PR and web development agencies.
I am the co developer of PRESSfeed, a social media syndication tool that helps marketing and PR people use online tools without the need for a webmaster or the IT department.
Speaker

Online Marketing Summit

(Internet industry)

2009 — 2009 (less than a year)
business partner

iPressroom

(Privately Held; 11-50 employees; Computer Software industry)

2005 — 2007 (2 years )
Speaker

Blog Business Summit

(Internet industry)

2006 — 2006 (less than a year)
President of Expansion Plus

Speaker at SES London

(Internet industry)

2006 — 2006 (less than a year)
President of Expansion Plus

Speaker at SES London

(Internet industry)

2006 — 2006 (less than a year)
President of Expansion Plus

Speaker at SES London

(Internet industry)

2006 — 2006 (less than a year)
PR Manager

Relay PoInt

(Privately Held; 51-200 employees; Internet industry)

1998 — 2000 (2 years )

Relay Point was one of the first ISP's to offer DSL broadband Internet connection. My reponsibilities covered investor relations, community relations and public relations.
Partner

ActionWise

(Partnership; 1-10 employees; Management Consulting industry)

January 1991 — July 1999 (8 years 7 months)

I was responsible for the marketing and PR for the company as well as for the clients. ActionWise consults to large and small companies is Southern Africa.assisting the executives to improve theri performance. http://www.actionwise.co.za.

Sally Falkow’s Education

University of South Africa/Universiteit van Suid-Afrika

BA , Communication , 1992 — 1994

UNISA is a distance education school - considered to be one of the best in the world. I was working and operating my PR consultancy at the same time.

Additional Information

Sally Falkow’s Websites:

Sally Falkow’s Interests:

The shift in media consumption and how the Internet is changing the way we communicate, access information and make decisions in both our personal and business lives is one of my major interests. How people change and react to technology affects the way they purchase, which in turn affects the way we do business. This is the focus of The Proactive Report, an online resource for PR and marketing professionals. I learn more about the Internet and new communication technology every day. I am interested in being a change agent and bringing more people into communication across the world. I'd like more people to become aware and investigate the world around them, so that they can think for themselves and make up their own minds about information. I also have a very strong interest in education and handling the illiteracy rate around the world.

Sally Falkow’s Groups:

The Society for New Communication Research, Social Media Club, The Public Relations Society of America, The Association for Better Living and Education, World Literacy International, The National Association of Women Business Owners, Search Engine Strategies