Sally Craft

Current

Acting Director of Digital Publishing at InterVarsity Press
Owner at WordFarm

Past

Senior Ecommerce and Communications Manager at InterVarsity Press
Communications Manager/Webmaster at InterVarsity Press
Creative Services Manager/Webmaster at InterVarsity Press

Senior Promotional Writer/Webmaster at InterVarsity Press
Promotional Writer at InterVarsity Press

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2 more...

Education

University of Illinois at Chicago
Illinois Wesleyan University
Morton High School

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Recommended

6 people have recommended Sally

Connections

123 connections

Industry

Internet

Websites

Sally Craft’s Summary

I am a communicator, planner and problem-solver with more than 18 years of experience building teams, developing strategic relationships, leading projects, managing information and improving work processes. I use conversation, creativity and technology to serve people--both customers and colleagues. I pay attention to both the "forest" and the individual "trees." If you need to do something that hasn't been done before, I'll find out how to do it and give you an A-to-Z plan. Then I'll work to make that plan a reality.

Sally Craft’s Specialties:

promotional and business writing, proofreading and editing, project management, teambuilding, process improvement

Sally Craft’s Experience

Acting Director of Digital Publishing

InterVarsity Press

(Non-Profit; Publishing industry)

January 2009 — Present (7 months)

I am pioneering digital publishing projects and continuing to lead and manage ecommerce projects.
Owner

WordFarm

(Privately Held; 1-10 employees; Publishing industry)

September 2002 — Present (6 years 11 months)
Senior Ecommerce and Communications Manager

InterVarsity Press

(Non-Profit; Publishing industry)

July 2007 — December 2008 (1 year 6 months)

Lead ecommerce strategy and operations for a book publishing company with 90-plus employees, 120-140 new titles each year and more than $13 million in annual sales. Manage communications infrastructure, policies and practices, both internal and external. Contribute to sales and marketing leadership team, lead cross-departmental website steering committee, plan and manage long-term website development projects. Supervise 2-6 staff members and freelancers responsible for corporate Internet properties.
Communications Manager/Webmaster

InterVarsity Press

(Non-Profit; 51-200 employees; Publishing industry)

July 2003 — June 2007 (4 years)

Guided internal/external communications and website strategy. Planned and managed long-term projects. Completed daily and “emergency” tasks requiring intense effort, quick decisions and immediate action. Supervised 2-6 staff members and freelancers.
Creative Services Manager/Webmaster

InterVarsity Press

(Non-Profit; 51-200 employees; Publishing industry)

July 1999 — June 2003 (4 years)

Ensured the accuracy and clarity of content in a promotional title/author database of 2,000-plus active records. Wrote or edited all content for the corporate website and in direct-to-consumer e-mail newsletters.
Senior Promotional Writer/Webmaster

InterVarsity Press

(Non-Profit; 51-200 employees; Publishing industry)

July 1995 — June 1999 (4 years)

Wrote or guided the writing of print promotional materials. Wrote all content for the corporate website. Responded to customer questions, requests and product orders received via the corporate website. Supervised an assistant promotional writer.
Promotional Writer

InterVarsity Press

(Non-Profit; 51-200 employees; Publishing industry)

February 1988 — June 1995 (7 years 5 months)

Wrote promotional materials for a variety of audiences, meeting daily, weekly and longer-term deadlines.