Adjunct Professor at Daniels College of Business
Greater Denver Area
- Current
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- Adjunct Professor at Daniels College of Business
- President at Customer Insight Group, Inc.
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Sallie Burnett’s Summary
In 2004, founded Customer Insight Group, Inc., a full-service strategic marketing firm helping companies develop and execute high-performing acquisition, loyalty, upgrade, and retention programs by leveraging customer behavioral and attitudinal insights. Balancing strategy with creative execution, we create compelling customer-centric programs that reflect our clients brand visions. You can explore how Customer Insight Group makes a difference for such clients as The Bon Ton Stores, Dick’s Sporting Goods, Goldratt Consulting, HSBC, Regis University, Ruby Tuesday and Network Affiliates by visiting www.customerinsightgroup.com.
Sallie Burnett’s Specialties:
strategic marketing, customer research, data analysis, digital marketing, email marketing, retention, loyalty marketing, crm, customer relationship marketing
Sallie Burnett’s Experience
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Adjunct Professor
Daniels College of Business
(Educational Institution; Higher Education industry)
July 2009 — Present (5 months)
Digital marketing is the most rapidly evolving component in the arsenal of tactics to achieve brand strategies. Using my 19 years of strategic, analytic, digital and creative marketing experience, I provide students with a "real world" digital marketing curriculum. Students learn how to apply the key technologies, tools and techniques within digital marketing effectively, and how to successfully integrate online tools and media within the overall marketing mix. Students learn how to effectively plan and apply digital technologies and techniques, while continuously improving the value that digital media contributes to the success of their marketing programs.
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President
Customer Insight Group, Inc.
(Privately Held; Marketing and Advertising industry)
October 2004 — Present (5 years 2 months)
