Sallie Anthony

Current

• Email Marketing/Product Marketing Manager at Genworth Financial

Past

• President at SA Design (Sole Proprietorship)
• Marketing Projects Specialist at Schrader Bridgeport

Education

• University of Virginia
• Virginia Commonwealth University

Recommended

2 people have recommended Sallie

Connections

58 connections

Industry

Financial Services

Sallie Anthony’s Summary

Accomplished marketing professional with 18 years of experience in financial services, automotive industry and education fields who has an expertise at effectively managing multiple projects and delivering successful results under demanding deadlines and goals.

Passion to accept challenges and to seek innovative, strategic solutions to drive growth by using my experience in e-marketing and strong management skills.

Sallie Anthony’s Specialties:

Email marketing, online marketing strategy, sales promotions, marketing campaign development, data management

Sallie Anthony’s Experience

• Email Marketing/Product Marketing Manager

  Genworth Financial

  (Public Company; 5001-10,000 employees; GNW; Insurance industry)

  June 2004 — Present (5 years 6 months)

  Manage Retirement & Protection Marketing’s one-to-one customer communications and marketing campaigns.
  * Leading online marketing strategies for annuity, life and long term care insurance businesses leveraging the email channel
  *Developing, launching and optimizing highly personalized email marketing and lifecycle messaging programs
  * Performing detailed analyses across programs, campaigns, and segments and making actionable recommendations for improvement
  * Providing tactical recommendations on a variety of topics including creative, deliverability, data hygiene, privacy and segmentation
  * Developing and presenting email marketing “best practices” curriculum to Genworth users and presenting at industry seminars
  * Integrating ESP with client data system SalesForce, lead customer data verification campaign to improve data integrity

• President

  SA Design (Sole Proprietorship)

  (Sole Proprietorship; 1-10 employees; Marketing and Advertising industry)

  February 2000 — June 2004 (4 years 5 months)

  Principal owner of a creative agency offering technical and creative writing, graphic design, packaging development, web site creation, public relations and marketing solution. Key accounts in automotive and industrial industry.

• Marketing Projects Specialist

  Schrader Bridgeport

  (Public Company; 1001-5000 employees; Automotive industry)

  October 1995 — February 2000 (4 years 5 months)

  Managed marketing and creative services for NAPA Tire Hardware, NAPA Air Compressors, Balkamp Tire Repair and UAP/NAPA Tire Care. Duties encompassed: researching and introducing new products, sourcing and designing new packaging, implementing new bar code system, developing marketing programs and managing print and design production schedule.

Sallie Anthony’s Education

• University of Virginia

  Graduate Certificate , e-Marketing , 2008 — 2009

  Pursuing Professional Graduate Certificate in e-Marketing including: integrated web, email, social media and database technologies.

• Virginia Commonwealth University

  Bachelor Science , Public Relations , 1986 — 1990

  Graduated with honor of Cum Laude

Additional Information

Sallie Anthony’s Groups:

•    eMarketing Association Network
•    Digital Marketing
•    Genworth Financial
•    B2B Online Marketing
•    Virginia Commonwealth University Alumni
•    Insurance & Financial Communicators Association

Sallie Anthony’s Honors:

Insurance Financial Communicators Association (IFCA)
2008 - Best of Show for Sales Promotion 2008 Africa Incentive Trip
2007 - Award of Excellence for Field Communications Safe Sender Campaign
2006 - Award of Excellence for Field Communications Weekly Bulletins
2005 - Honorable Mention for Open Line Newsletter

Genworth Financial
2006 - Marketing Communications Star Award
2005 - Lynchburg Women’s Forum Rookie of the Year

Sallie Anthony’s Contact Settings

Interested In:

• career opportunities
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch