
SVP, NBC Universal Digital Distribution
Greater New York City Area

SVP, NBC Universal Digital Distribution
Greater New York City Area
Support / execute NBC Universal digital distribution strategy with a focus on mobile media. Develop and expand paid models for premium content.
Internet & mobile media, cable & network tv, business development, corporate strategy / planning, deal sourcing & negotiation.
(Public Company; GE; Entertainment industry)
2007 — Present (2 years )
Support / execute NBC Universal digital distribution strategy with a focus on mobile media.
- Oversee product & growth strategy for mobile.
- Develop and expand paid models for premium content.
(Public Company; GE; Entertainment industry)
2004 — 2007 (3 years )
Oversaw strategy & operations...Led launch & expansion of NBCU mobile platforms:
- Early market leader in mobile video: 3 live TV channels, shows and clips on demand & original programing; distribution deals with all major carrier and non-carrier platforms; launched the first live Olympics events channel on mobile (2008 Beijing Olympics); first live NCAA college football games on mobile (Notre Dame iPhone app)
- Planned, launched and expanded best-of-class new product platforms including mobile web, applications and alerts.
- Developed and went to market with a variety of measurable advertising products (display, click to call, pre-roll video, etore locators, etc) across different platforms - video, mobile web & apps. Fully integrated mobile into NBCU digital sales ops.
- Closed distribution deals with major carriers & platforms, including Verizon, ATT, Sprint, MobiTV and MediaFLO (Qualcomm).
(Public Company; GE; Broadcast Media industry)
1998 — 2004 (6 years )
- Secured funding for NBC's mobile efforts.
- Provided analysis and recommendations for NBC on media technology issues including antipiracy, DVRs and broadband video.
- Sourced and closed ad-for-equity investments in emerging internet companies, including Feedroom and HSX.com.
- Participated in early Internet strategy and development (including NBCi and CNBC.com launches).
(Public Company; 5001-10,000 employees; Entertainment industry)
1992 — 1996 (4 years )
Responsible for securing new distribution and license fee growth from regional cable MSOs within 5-state territory in Southeastern Region. Left in 1996 to pursue an MBA.
MBA , Strategy, Marketing , 1996 — 1998
BS , Political Science , 1988 — 1992
Avid amateur photographer and guitar player wannabe