
Co-Founder & CEO of ObjectiveApps, LLC
Phoenix, Arizona Area

Co-Founder & CEO of ObjectiveApps, LLC
Phoenix, Arizona Area
• More than 18 years of management experience in system analysis and design, with a strong emphasis in business process management and operations, focused on delivering value in the disciplines of information architecture, project management, software engineering and quality assurance.
• Expert in translating strategic business goals into operational strategies and work plans and applying advanced and comprehensive functional knowledge to resolve complex issues, model current state processes and help with reengineering them for the future with criteria related to risk, dependencies, and revenue optimization, resulting in significant ROI for products and services in the insurance, financial services, quick service retail and manufacturing industries.
Mobile and web application development.
(Information Technology and Services industry)
March 2010 — Present (5 months)
Co-Founded ObjectiveApps LLC, a software development company focused on building innovative mobile (iPhone/iPad/Android) applications for both consumer and enterprise markets.
(Information Technology and Services industry)
January 2002 — February 2010 (8 years 2 months)
• Established practice to provide business process, software engineering, and project management consulting focused on delivering value and ROI with content management, CRM, ecommerce, web and mobile application development.
• Recent projects include:
- Created dieCalc™ for iPhone and iPod Touch, bringing the core feature set of our dieCalc™ estimating system to Apple's mobile computing platform.
- Assisting medical information systems company through business requirements, product development (including prototyping and alpha) and project planning for a new SaaS application
- Worked with a manufacturing company in the packaging industry to establish a new line of business, from conception to launch. Consulting focused on facilities engineering, staffing, operations and workflow management, information systems and sales and marketing strategy.
- Marketing and design agency collaboration developing web application solutions for quick service retail, financial services and manufacturing industries.
(Privately Held; Computer Software industry)
November 2005 — 2007 (2 years )
• Responsible for documenting, formalizing, and facilitating the products and services TopLine Strategies delivered to clients requiring Business Process Management, Enterprise Content Management and Customer Relationship Management solutions. Assisted in maximizing consulting revenue and resource realization for all practices in the organization.
• Drove practice and business development. Initiated and maintained contact with prospects and developed leads. Designed and prepared sales presentations, constructed proposals and sales collateral. Facilitated collaboration with business partners.
• Motivated and lead project teams through successful and high profile business to consumer and business to business application engineering and consulting engagements resulting in industry-recognized client satisfaction and ROI.
(Computer Software industry)
April 2003 — November 2005 (2 years 8 months)
• First company to produce a commercially available standalone cutting die estimating tool.
• Co-founded company; including writing the business plan and designing the product feature set, roadmap and overall product strategy.
• Creator of dieCalc™ and dieCalc™ Enterprise — an estimating utility and management information system used globally by corrugated and die manufacturers.
(Packaging and Containers industry)
2000 — 2002 (2 years )
• Leadership in negotiating long term sales contracts with Fortune 500 corrugated manufacturers and converters for this thirty personnel, $5 million sales facility.
• Constructed and deployed CRM solution and corporate extranet to facilitate sales and marketing initiatives.
• Developed and integrated in-house production and estimating systems and field sales tools.
(Packaging and Containers industry)
1997 — 2000 (3 years )
• Launched new Prepress Operations department at this 150 personnel, $40 million sales facility.
• Architected and implemented department information systems, while managing five person team and daily operations.
• Developed unique department workflow, procurement, and estimating processes later recognized and documented as industry best practices.
B.S. , Information Systems
Technology, gadgets, web and mobile application development, fitness, golf, politics