
Development Director at Electronic Arts
India

Development Director at Electronic Arts
India
PROFESSIONAL OBJECTIVES
- To be a thought leader in the global games industry, especially in India
- To run a profitable & rewarding entertainment software business
- To be an integral part of the process of creating & marketing great interactive entertainment experiences
EXPERIENCE
With diverse experience in business management, business development, sales, marketing & project management, I feel confident about my ability to create immense value in any technology driven business; particularly in the games industry.
- Game Business Management
- Game production, design & development
- Project management
- Business Development
- Running an independent business / business division / profit centre
- Workflow Analysis & Optimization
- Outsource operations management
(Computer Games industry)
February 2009 — Present (10 months)
I manage HTC (Hyderabad Technology Center), which is part of CDS (Central Development Services) QA Tech; one of the business units at EA India.
HTC provides on demand, scalable & competitive solutions & services in the areas of QA Automation, Game Development, Product development & Tools. The HTC team is primarily an engineering team with skills in C#, C++, Flash/Flex & Java.
HTC works with several global EA studios to improve the quality of EA's products while reducing costs & time to market.
(Privately Held; Computer Games industry)
September 2007 — January 2009 (1 year 5 months)
My role at Aurona is to ensure that we build on existing client relationships through reliable delivery of game, software & E learning projects and build new client relationships. I look after India operations as well as business development on a global basis.
Aurona is the most prolific full cycle game developer in India with over 15 game projects shipped / shipping shortly on PC, PS2, DS, Online, Casual, Wii & Arcade platforms.
Aurona has a solid track record in the Software Development space in content rich New media & Web technologies as well as E learning.
(Public Company; 1001-5000 employees; Computer Software industry)
November 2005 — August 2007 (1 year 10 months)
Head of Production & Business Development
- Game development
- Serious Games (Defense)
- Game Art Outsourcing
- Full Cycle Game development
- Game Production, Project Management
Rolta is leading IT & engineering services multinational with over 4000 employees spread over its several offices in India & international subsidiaries in US, Europe & Middle East. A market leader is GIS, Rolta also has a very strong presence in engineering, IT security. Recently Rolta has launched new forays in education, Game development & ERP consulting.
Rolta has certifications such as CMMI Level 5, BS 27001, ISO 9001:2000 and has been recognised as one of 'Asia's Best 200 under a billion' by Forbes; 4 times in the last 6 years.
(Privately Held; 11-50 employees; Computer Games industry)
June 1998 — November 2005 (7 years 6 months)
- Setting up the game development division from scratch
- Defining the strategic & business direction for this division
- Team building, recruitment, talent development & all HR issues
- Managing the art outsource business
- Setting up systems for production, project management operations, QA etc.
- Generating publisher interest in the game project & working on other business opportunities
- Executive Producer & Lead designer for an internally developed PC title being developed using Renderware Graphics & Physics. This title has been concept approved for Playstation 2 & Xbox.
ROLES ASSUMED
- Executive Producer
- Lead Designer
- Business Director
- Head of Art Outsource operations
Prior to Game development operations being set up I was handling the Games distribution, publishing /licensing & marketing business.
Was Designated as Business Manager at that point.
(Computer Games industry)
1997 — 1998 (1 year )
(Computer Games industry)
1996 — 1997 (1 year )
(Computer Games industry)
1993 — 1996 (3 years )
ITPM , IT Project Management , 2005 — 2005
Class topper in the IT Project Management course at IIT Mumbai
DBM , Business Management , 1995 — 1996
BCOM , Commerce , 1993 — 1996
DEE , Electrical Engineering , 1987 — 1991
SSC , 1985 — 1987
Moved to Andheri (Mumbai) in 1985 & studied here for the last 2 years of high school.
SSC , 1977 — 1985
Computer & video games, Mobile & wireless games, Handheld games, Tennis
IGDA