
Serial Entrepreneur, Ad Hoc Designer, Cultural Scanner and Avid Mediac
San Francisco Bay Area

Serial Entrepreneur, Ad Hoc Designer, Cultural Scanner and Avid Mediac
San Francisco Bay Area
Sabrina splits her time among 3 businesses. She is owner of Orson, a restaurant in San Francisco where she has been involved in the concept, operation and interior design of Orson since its inception and works with local arts organizations to spotlight emerging talent as part of Orson's digital art program. Sabrina is Creative Director + Founder of Bind, a fashion design house based in San Francisco. She is also Creative Advisor for dot429 an online and offline professional and social networking company focused on creating opportunities and connections for the LGBT community and their allies.
Sabrina has over 12 years experience in successfully growing luxury hospitality and consumer-based businesses ranging from food and travel, fashion and design, entertainment and events to social media and emerging technologies. Prior to that she practiced law in California. Through her collective experience in strategy, marketing and product development, as an executive, holding positions of Chief Marketing, Media and Sales Officer, and as an attorney, Sabrina has developed a comprehensive skill set merging strategic discipline, creative abandon and an ability to inspire both customers and her team.
Sabrina has spoken on numerous panels across the country about the importance of social mission in building emotive brands, was recognized by 7x7 Magazine as one of San Francisco's Style Council for influencing the definition of the area’s style, and has received acclaim in numerous publications for Orson's interior design.
Serving and giving back to the community is paramount for Sabrina. She currently serves on the Board of Directors for the Yerba Buena Center for the Arts in San Francisco and Picture Earth in New York. She has also served on the Board of Directors of the San Francisco LGBT Center and Hospitality House, the Board of Governors of HRC and actively worked with the Joe Goode Performance Group, GLAAD, NCLR and the Barack Obama Campaign for President.
(Internet industry)
September 2009 — Present (4 months)
At dot429, an online and offline professional and social networking company focused on creating opportunities and connections for the LGBT community and their allies, Sabrina works closely with the Founders and Senior Management as their Creative Advisor developing the look, feel and voice of the brand. She also provides product development and user experience advice. Sabrina also works with the founders on strategic development and investor outreach.
(Non-Profit; Museums and Institutions industry)
July 2009 — Present (6 months)
Yerba Buena Center for the Arts presents contemporary art from the Bay Area and around the world that reflects the profound issues and ideas of our time, expands the boundaries of artistic practice, and celebrates the diversity of human experience and expression.
We aspire to be a center of creativity within the Bay Area; one that is recognized globally and locally for its dedication to artistic innovation, its imagination in the exploration of ideas and its sustained commitment to creatively engaging our community in the contemporary art experience. Inspired by living artists, we seek to create through them and with them a fully integrated center of artistic inquiry that embraces diverse aesthetics and ideas. We are courageous in pursuit of our aspirations, bold in carrying out our work and fearless in our commitment to place contemporary art at the heart of community life.
(Apparel & Fashion industry)
August 2007 — Present (2 years 5 months)
Bind is a discerning sexy fashion house using premium fabrics and materials that bind on or to the body -- and bind us together as a people, Sabrina plays an integral role as both founder and creative director. From meeting the demands of a start-up operation to designing and creating Bind’s first full line, Sabrina is at ease with day-to-day operations, deep analytical and strategic work, and the expansive creative process of designing a new line from start to finish. Sabrina and her team create raw, yet sophisticated, fashion focused on fit and disheveled elegance. Bind also sees fashion as social; a unique expression of your identity that connects you to your people. Bind also believes fashion is socially responsible and informs the decisions about the materials and processes Bind uses, where and how it produces and the global efforts it supports. Sustainable and recycled materials are used when possible. Products are made locally and support emerging micro economies in and outside of America. Bind also produces consciously to reduce environmental impact.
(Entertainment industry)
May 2007 — Present (2 years 8 months)
Picture Earth is a start-up organization in New York that uses art to help people live more sustainably and supports and encourages emerging artists to invoke the general public to rethink our way of life.
Empowering people, loving planet, PICTURE EARTH.
(Restaurants industry)
September 2005 — Present (4 years 4 months)
As Chef Elizabeth Falkner's business and life partner, Sabrina Riddle has been involved in the concept and operation of Orson, a 150-seat restaurant, bar and lounge in San Francisco since its inception. Orson showcases the best of traditional California cuisine with a touch of playful surprise and modern edge. Orson also works with local artists, galleries and arts organizations to use its dramatic space to spotlight emerging art as part of Orson's nightly digital art program. At Orson, food, drink, art and design bring together the vibrancy and creativity of San Francisco. Sabrina was responsible for the interior design of Orson and her fashion design house, Bind, created the sleek outfits of the Orson staff. Currently, she oversees the business operations of Orson and its nightly digital art program.