Director of Digital Marketing
Greater New York City Area
- Current
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- Director of Marketing and Promotions at HBO.com
- Past
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- Volunteer Online Marketing Manager at The Hetrick-Martin Institute
- Account Director at Taproot Foundation
- Account Director at Deep Focus
- Account Executive at Trailer Park
- Recommended
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5 people have recommended Sabrina - Connections
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379
connections
- Industry
- Marketing and Advertising
Sabrina Caluori’s Summary
I am an avid storyteller who has found a home in digital entertainment strategy. What I love about the web, is that it’s a logical extension to on-air plot development. It’s a brilliant tool for extending the conversation in an environment that encourages exploration. While at Deep Focus, I developed successful digital marketing strategies, award-winning websites and ad creative for clients such as HBO, Picturehouse, Court TV, Miramax, Comedy Central and TBS.
Over the course of my experience I have done everything from creative direction in both print and interactive, online media planning and buying, project management, production and publicity. I thrive on highly strategic but slick creative, emerging technologies and the hard work of my staff.
Sabrina Caluori’s Specialties:
Tireless creativity, innovation, and an instinct for trends and strategic development. Superior client management, written and presentation skills. A knack for the up-sell, process development, mentoring, organization and P&L Management.
Sabrina Caluori’s Experience
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Director of Marketing and Promotions
HBO.com
(Public Company; Entertainment industry)
September 2007 — Present (2 years 4 months)
• Oversee HBO’s social media strategy and execution including the management of Twitter and Facebook profiles for corporate and show brands such as True Blood.
• Develop and execute innovative digital promotional and social initiatives such as UGC contests, sweepstakes etc.
• Manage and grow HBO’s CRM database and execute consumer email campaigns.
• Develop and lead community, social and Omniture strategy development and execution as part of HBO.com enterprise redesign.
• Responsible for HBO.com and social website analytics including developing and reporting on KPI’s.
• Led the consolidation of HBO’s SEO and SEM strategy to a single agency and continues to oversee the execution of all campaigns.
• Oversee all marketing initiatives designed to drive traffic to HBO.com including the development of TV spots & bumpers. -
Volunteer Online Marketing Manager
The Hetrick-Martin Institute
(Non-Profit; Non-Profit Organization Management industry)
October 2008 — August 2009 (11 months)
-Oversee website transition to NetCommunity/NetSolutions backend
-Establish and manage Facebook Causes presense
-Consult on online media projects including SEO, SEM recommendations
-Report on website analytics -
Account Director
Taproot Foundation
(Marketing and Advertising industry)
February 2008 — January 2009 (1 year )
Assemble effective teams of volunteers and direct leaders to deliver measurable results for non-profit organizations. Manage executive and board-level relationships, oversee strategy and lend high-level support on the development of official organization websites.
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Account Director
Deep Focus
(Privately Held; 51-200 employees; Online Media industry)
May 2003 — July 2007 (4 years 3 months)
• Oversaw integrated digital strategy development for the launch of motion picture and television clients such as HBO, Court TV and Picturehouse
• Identified opportunities and forged relationships with emerging media, VOD and social networking companies
• Nurtured senior level client relationships resulting in retainer/agency of record contract negotiations
• Maintained all client profit and loss including yearly estimates, staffing and salary allocations
• Increased project frequency and budget allocations resulting in a 400% account revenue growth
• Hired, trained and inspired an account/project management team of ten
• Maintained primary responsibility for the strategy, quality, and integrity of all products and services delivered to clients
• Wrote, refined and implemented integrated agency process documents
• Provided strategic leadership and guidance to agency account staff
• Spearheaded new business development in the cable space -
Account Executive
Trailer Park
(Motion Pictures and Film industry)
2000 — 2002 (2 years )
• Managed launch of Disney Live! Brand; “Pooh’s Perfect Day” stage show and Disney on Ice’s “Finding Nemo.” Launch materials included logo, key art, direct mail, POS, radio and TV deliverables
• Coordinated all production elements for Disney Channel poster development including concepting, photo shoot execution, logo and comp exploratory, finishing and mechanical delivery
• Primary client contact for print deliverables including DVD packaging, POS materials, and ad creative development for Warner Home Video, Fox Home Entertainment and Columbia Tristar Home Entertainment
• Assisted SVP of Creative Services with daily resource allocation, new business development, and group P&L
Additional Information
Sabrina Caluori’s Interests:
emerging technologies, the business of television and film, story telling, honesty, and a clean aesthetic
Sabrina Caluori’s Honors:
• WINNER – Billboard’s 2006 DEMMX Awards // Most Innovative Use of Technology // InterwiewwithAri.com
• WINNER – Promo’s 2006 Pro Award // Best Use of Interactive Media // Crime.Organized.
• WINNER – 2006 Gold MIXX Award // Super Rich Media // Crime.Organized.
• WINNER – 2007 IAC Award // Best Integrated Campaign // Court TV’s That Girl Emily
• WINNER – 2007 IAC Award // Best Use of Rich Media // Pans Labyrinth
• WINNER – 2007 Webby Awards // Best Film Site & People’s Choice
• NOMINATED – 2006 Emmy Award // Outstanding Achievement in Advanced Media Technology // Crime.Organized.
• NOMINATED – 2007 Key Art Awards // Special Recognition - Internet
• NOTABLE – Flight of the Conchords // Digital Sampling Strategy // http://www.multichannel.com/article/CA6442585.html
• NOTABLE – The Wire // Blastro Spoken Word Contest // http://www.clickz.com/showPage.html?page=3623445
