The Social Executive
Greater San Diego Area
The Social Executive
Greater San Diego Area
Co-founded and grew The Pacific Executive Network to more than 230 active members within three months
Created The Social Executive blog to write about networking, careers and social media for executives with a monthly circulation of nearly 10,000 readers
Sought-after key note speaker on the topics of executive networking, social media, and aftermarket support following a reverse merger
Conceived and built the architecture for a massive social network that gives individual investors the ability to share and rate investment ideas
Created a unique CRM system designed for investor relations professionals that included market feeds, press release automation and perception analysis
Conceived and executed 30+ market visibility campaigns that helped public clients increase market capitalizations by an average of 186%
Executive Networking
Investor Relations
Brand Management
Strategic Planning
Creative Direction
New Product Development & Launch
Social Networks Guerilla Marketing
Integrated Marketing Campaigns
Pay-per-click Advertising
Internet Marketing
P&L Management
Direct Mail Marketing
Interactive Marketing
(Privately Held; Health, Wellness and Fitness industry)
March 2009 — Present (9 months)
Increased e-commerce sales by 40% within three months of employment
Currently implementing a best-practices social networking strategy that integrates a company blog, Twitter accounts and a proprietary social network
(Privately Held; Financial Services industry)
June 2008 — March 2009 (10 months)
Conceived and created the architecture for Symblr.com, a next generation investor community that allows investors to crowd-source investment ideas
Created a beta-version of ShareHub, an investor relationship management (IRM) system that streamlines shareholder communications and provides unprecedented analytics
Made scores of investor presentations to major angel groups and venture capitalists in California and on the East Coast
(Privately Held; 201-500 employees; Computer Software industry)
July 2006 — August 2008 (2 years 2 months)
Led team of 8 world-class executives in a dramatic turnaround that saw campaign success increase by 486%
Worked intimately with CEOs of emerging public companies to restructure corporate strategy as a means to increasing market liquidity
Wrote several in-depth plans that established marketing strategy for 12-month periods—updated in real-time based on market feedback
(Marketing and Advertising industry)
June 2004 — April 2006 (1 year 11 months)
Led major re-branding effort for restaurant chain that accelerated franchising growth from 10 locations to nearly 200 in development within two years
Wrote extensive marketing plans for companies in the restaurant, commercial real-estate and automotive aftermarket industries
Spearheaded several new product launches with specific emphasis on branding, distribution and Internet marketing
Provided creative direction for a team of 6 designers, art directors and writers
(Privately Held; Newspapers industry)
September 2002 — March 2004 (1 year 7 months)
Wrote scores of feature articles for second largest newspaper in L.A. market
Often quoted theatre and music critic at premier LA events
Interviewed several community and business thought-leaders in Los Angeles
(Marketing and Advertising industry)
March 1999 — August 2002 (3 years 6 months)
Conceived and led state-wide guerilla marketing campaigns for Nike, Taco Bell, the National Geographic Channel and Thomas Kemper Root Beer
Follow-up studies indicated that guerilla tactics netted 300% greater ROI than traditional advertising in major California markets
Managed large street teams with 50-100 members handing out products and collateral direct to consumers at large public venues
B.A. , English, Psychology , 1999 — 2002
English Literature 1998 — 1998
English Literature 1997 — 1998
Social Media, Yoga, Mythology, Marketing, Behavioral Economics, Technology, Cloud Computing and Sociology
Pacific Executive Network, McDermott & Bull, Laguna Niguel Connectors