Ryne Allen

Current

• Owner at WebPaws.com

Past

• Marketing Manager at National Aviation Academy
• Contractor at Google
• Manager at Desco Industries Inc

• Sectretary/Webmaster at Northeast Chapter ESD Association
• Lab Manager/Chief Engineer at Northeastern University

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2 more...

Education

• Northeastern University
• Northeastern University
• Northeastern University

• Brookline High School

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1 more...

Recommended

7 people have recommended Ryne

Connections

55 connections

Industry

Internet

Websites

• My Company
• My Blog
• My Portfolio

Ryne Allen’s Summary

Driven, analytical, creative, astute and business savvy professional engineer and marketer with 20+ years experience in global business practices, internet and high-tech industries. Comprehensive knowledge of web technologies, internet marketing strategies, program management, quality control, qualitative and quantitative analytical methods, marketing, branding, corporate communications and strong decision-making abilities. I am goal-oriented, customer centric, priority conscious, creative problem solver with strong work ethics and extremely detailed oriented with excellent communication, and organizational skills. Empowering team leader having successfully managed multiple projects and teams, set and achieved deadlines and facilitated in meeting individual and overall team objectives. I have a very positive attitude, am highly creative, intelligent, self-motivated, and fun to work with.

Ryne Allen’s Specialties:

SEO, Internet Marketing, Media Marketing, Information Architecture, Usability (User interaction design), Accessibility, Website Design, Website Development, Website Programming and Database Design, Inventor, Writer, Product Manager, Production Manager, Electrical Engineer, ESD Control Engineer, Radiesthesia

Ryne Allen’s Experience

• Owner

  WebPaws.com

  (Privately Held; Internet industry)

  February 1998 — Present (11 years 10 months)

  WebPaws.com, Boston, MA February 1998 – Present
  Founded WebPaws.com and grew it into a website marketing, consulting and design company. Developed marketing plans and accomplished objectives. Have optimized, (SEO), websites for semantic structure, usability, visitor retention, conversion rates, web metrics and analytics, scalability, front-end performance and back-end functionality, while complying with W3C XTML, CSS2 and Semantic standards and Google & White Hat SEO best practices. Managed several PPC campaigns (>$100k), tripled web leads from my last large client with a 10% conversion rate. I have worked with Presidents, CEOs, Directors, Department Heads and Managers to achieve goals in developing their websites and marketing plans. Performed contracted work for Google, Charmyn Group LLC and National Aviation Academy. I performed the role of on-site Marketing Manager for several clients.
  Designer: CSS, Flash, XHTML, Graphics, Flash, etc.
  Programmer: PHP, SQL, ASP.net, VB.net, C#, JavaScript, MySQL, Ruby.net, etc.
  Marketer: SEO, SEM, Viral, Print Media & on-line ads, Press Releases, Catalogs, Surveys, Radio Ads, Email
  Software: MS Office, XP, Vista, Adobe CS3, Web CEO, Visual Studio, Heidi SQL, PS, Infusion Soft, etc.

• Marketing Manager

  National Aviation Academy

  (Education Management industry)

  May 2007 — January 2008 (9 months)

  Marketing Manager in charge of all aspects of marketing for the company. Key responsibilities include Internet SEO, SEM and Website Design, Development, and Optimization to substantially increase the student body.
  • Brought B2C Internet lead generation up from 300 to over 900 leads per month (>300% increase in 6 months) with both SEO and SEM techniques & campaigns
  • Launched new website, added increased functionality, increased user’s page retention and a 50% increase in conversions of PPC leads
  • Coordinated content development with all department heads
  • Managed all in-house Google, Yahoo and MSN Pay Per Click (PPC) Ad Campaigns w/conversion rates from 6% to 20% as well as external PPC companies including Search4, Vantage Media and CollegeBound Network
  • Analyzed marketing data, recommended and implemented new campaigns
  • Added Newsletter module to website managing over 6,000 e-mail contacts
  • Developed SEO/SEM MySQL/PHP module to track keywords and campaigns
  • Improved user retention with video content to page copy in “YouTube” format
  • Negotiated ad placements in various trade magazines, websites and radio spots
  • Designed MySQL/PHP survey modules for DOE body given every 3 months
  • Designed Flash Banners, MySQL database modules & PHP/JS dynamic pages

• Contractor

  Google

  (Public Company; GOOG; Internet industry)

  March 2006 — December 2006 (10 months)

  Analyzed Search Engine’s query-result pairs to determine a scaled relevance rating; checking for non-standard web design practices, content relevance and positioning.
  • Analyzed search engine image results for rated relevance, quality and content
  • Analyzed page source for design compliance and white hat techniques for proper ratings
  • Reviewed assigned sites for quality and content; identified and quantified webspam
  • Analyzed query and results for local mappings (business, organizations, people)
  • Acquired excellent web research skills and analytical abilities

• Manager

  Desco Industries Inc

  (Electrical/Electronic Manufacturing industry)

  September 1995 — December 2001 (6 years 4 months)

  Desco Industries Inc. (DII), Marlboro, MA September 1995– November 2001
  
  General Manager: held variance meetings, wrote business plans, managed budgets, employee reviews
  Web Services Manager: ecommerce project, B2B, networks, SEO, Web Design
  Product and Production Manager: marketed, designed & promoted the ESD Tape product line
  Marketing Manager: catalog, newsletter editor, print media ads, wrote technical brochures, email campaigns
  Inside Sales Manager: managed reps and personally responsible for key accounts > 30% of revenues
  Customer Service Manager: managed internal and external customer service activities and personnel
  Technical Manager: Trained employees/clients, Member ESDA Standards Work Groups

• Sectretary/Webmaster

  Northeast Chapter ESD Association

  (Internet industry)

  1996 — 2000 (4 years )

• Lab Manager/Chief Engineer

  Northeastern University

  (Educational Institution; Higher Education industry)

  September 1985 — September 1995 (10 years 1 month)

  Chief Engineer & Lab Manager, Plasma Science and Microelectronics Research Laboratory
  Managed lab’s operational budgets, expenditures, personnel and projects.
  Design and managed the installation of a clean room facility and services
  Authored/co-authored many proposals and papers for plasma research work and received over $5M
  Designed, built and supervised all in-house electronics, auxiliary equipment, and repairs

Ryne Allen’s Education

• Northeastern University

  MBA , Marketing, General Management , 1992 — 1995

  Activities and Societies:

  Member of Beta Gamma Sigma
  Worked Full-Time at the Plasma Science and Microelectronics Research Laboratory

• Northeastern University

  MSEE , Waves, Fields & Optics , 1985 — 1989

• Northeastern University

  BSEE , Electrical & Computer Engineering , 1980 — 1985

  Coop work at: Northeastern University Electronics Research Laboratory, Prime Air Inc., Hartford, CT and Mass Manufacturing, Cambridge, MA
  Student of Kenpo Karate, Middletown, CT
  President of the TaeKwon-Do Club, Northeastern University

  Activities and Societies:

  Air Force ROTC, Civil Air Patrol - Cadet Commander of Boston Composite Squadron, Assistant Scout Master - Troop 6 Brookline MA

• Brookline High School

  High School , College Prepatory , 1976 — 1980

  Activities and Societies:

  Boy Scouts, Civil Air Patrol, Marching Band, Concert Band, Track & Field, Baseball, Football, Swim Team, Auto Mechanics, Photography, Lifeguard

Additional Information

Ryne Allen’s Websites:

• My Company
• My Blog
• My Portfolio

Ryne Allen’s Interests:

Internet Marketing, SEO, Website Development, programming, new technology, business start-ups, writing, music, sailing, flying, scuba, camping, nature

Ryne Allen’s Groups:

Institute of Electrical and Electronics Engineering 1983
ESD Association 1995
New York Academy of Sciences 1994
NARTE 1996
Electrostatics Society of America 1998
The HTML writers Guild 1998
International Webmasters Association 2005
Web Designer and Developers Association 2005
SEMPRO
ITF
Ár nDraíocht Féin

•    Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
•    Eagle's Nest--Eagle Scout Award Recipients
•    .NET Developers
•    eMarketing Association Network
•    Internet Marketing & Advertising Pros
•    MySQL Professionals
•    Northeastern University MBAs - Past and Present
•    Civil Air Patrol Network
•    Northeastern U. Alumni
•    PHP Developer Network
•    NPR Supporters & Listeners
•    SEO_Group
•    The eLearning Guild
•    Order of Bards, Ovates and Druids
•    Beta Gamma Sigma - The International Honor Society Recognizing Business Excellence
•    USTF
•    Jae H. Kim Taekwon-Do Institute
•    Job Openings, Job Leads and Job Connections!
•    Linked Local Boston

Ryne Allen’s Honors:

John D. Runkle Scholarship, Awarded 1976
Listed in Who's Who in Science and Engineering, 1992, 1st & 2nd editions
Listed in Who's Who in America, 1993, 47th edition
Research Assistant Scholarship, Northeastern University, 1985-1988
Beta Gamma Sigma induction, 1995
Eagle Scout Award, Order of the Arrow
General Billy Mitchell Award, CAP

Ryne Allen’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests