Ryck Marciniak

Current

• Director Business Development at Level Platforms

Past

• North American OEM Software Sales Manager at Informix/IBM
• Director Sales and Marketing at Edge Software
• Canadian Channel Manager at Fujitsu-ICL

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Education

• Queen's University
• Algonquin College of Applied Arts and Technology
• University of Ottawa / Université d'Ottawa

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Recommended

17 people have recommended Ryck

Connections

309 connections

Industry

Computer Software

Ryck Marciniak’s Summary

EXECUTIVE MANAGEMENT

Business strategist able to recognize market opportunities offered by industry shifts and market dynamics, and to develop effective go-to-market strategies and tactics to meet and exceed corporate objectives.

Ryck Marciniak’s Specialties:

Market and opportunity analysis; understanding of technology and its business and market implications; sales strategy development (direct and indirect); organizational and team leadership.

Ryck Marciniak’s Experience

• Director Business Development

  Level Platforms

  (Privately Held; Computer Software industry)

  December 2005 — Present (4 years 1 month)

  Developed a global alliance program, targeting vendors, to enhance Level Platforms solution's capabilities, increase awareness in the target market by leveraging the vendors' brand, channels and marketing, and developing new routes to market,
  Selected Achievements:
  
  • Forged strategic partnerships with more than 100 vendors, including Microsoft, Intel, Cisco, Google, HP, EMC, Symantec, McAfee, Xerox, and more;
  • Created co-marketing activities including press releases, event participation, road shows, white papers, case studies and success stories, for example, which yielded thousands of sales leads;
  • Extended partner relationships to construct new avenues to market—Ingram Micro (Seismic program) and Acer (Gateway initiative in EMEA);
  • Developed and leverage an extensive network of industry contacts, spanning more than 250 firms and totaling almost 2,000 individuals;
  • Helped propel the organization to the Number 3 position on Deloitte’s Technology Fast 50 list for 2008 and 2009.

• North American OEM Software Sales Manager

  Informix/IBM

  (Computer Software industry)

  January 1997 — March 2003 (6 years 3 months)

  Assembled a sales and marketing team to uncover and develop opportunities to embed industry-leading database software technology into mission critical applications while developing innovative pricing and business models. After IBM acquisition, continued in this role and expanded to new markets.
  
  Selected Achievements:
  
  • Successfully grew the sales business to $30 million U.S. with a team of 6 sales people;
  • Quota overachievement 1998 through 2002: Member of 1998, 1999 and 2000 Informix President’s Club, IBM 100% Club for 2001and 2002;
  • Awards received include: Sales Manager of the Quarter Q4 2000 and Q3 2001, IBM Sales Leader Award for 2001, IBM Team Award for 2002;
  • Established new agreements with Cisco, Motorola, Symantec, Alcatel, Nokia, Lucent, Avaya, Agilent, Scientific Atlanta and Entrust.

• Director Sales and Marketing

  Edge Software

  (Privately Held; Computer Software industry)

  1992 — 1996 (4 years )

  Completed market analysis and plan including: market identification and definition; client demographics; purchasing behaviors; competitive analysis; branding; awareness creation; lead generation; sales organization development (direct and indirect); sales collateral, training programs and contracts.
  
  Selected Achievements:
  
  • Grew revenues from zero to multi-millions of dollars;
  • Established a reseller channel for North America;
  • Created a partner program, including co-marketing;
  • Furthered market penetration through OEM arrangements;
  • Developed critical alliances with IBM and NCR, key vendors in the target market.

• Canadian Channel Manager

  Fujitsu-ICL

  (Computer Software industry)

  1988 — 1992 (4 years )

  Responsible for channel sales operations for Canada for the Fujitsu-ICL's Retail Division, including partner recruitment, sales and product training, product launches, sales assistance and attainment.
  
  Selected Achievemnts:
  
  • Quota overachievement and President's Club qualification in 1989, 1990 and 1991.

Ryck Marciniak’s Education

• Queen's University

  Masters , Business Administration , 1999 — 2001

  • A full-time MBA program while maintaining a full-time workload;
  • A top ranked MBA program, recognized by BusinessWeek as the Number 1 program outside the U.S. for the last three consecutive years (2007 – 2009).

• Algonquin College of Applied Arts and Technology

  Business Administration , Marketing , 1979 — 1982

  • Maintained an ‘A’ average over the course of the program;
  • Focused in the Marketing discipline;
  • Recipient of the Sales and Marketing Association of Ottawa Scholarship Award (based on highest grades).

• University of Ottawa / Université d'Ottawa

  Bachelor of Arts , Geography , 1975 — 1979

  • Specialized in Urban and Economic Geography.

Additional Information

Ryck Marciniak’s Groups:

•    Executive Suite
•    The Greater IBM Connection: IBM's alumni program for past and present IBM employees
•    ! Sales Best Practices
•    IT Managed Services
•    Queen's School of Business Alumni
•    IT Channel Alliance
•    Queen's University School of Business
•    Queen's University Alumni
•    Queens University
•    SalesBlogcast.com
•    The IT Sales Global Community
•    ChannelWeb Network
•    Ottawa Technology Network
•    Informix Related People
•    SalesTechNet
•    Informix Alums WW
•    RGlobe
•    Intel Channel Alliance, North America
•    Practical Sales Tips
•    Channel Insider
•    Ottawa Talent Initiative Alumni and Friends
•    Goldnet Referral Marketing
•    Sales Playbook!
•    Trusted Business Advisor (VAR)
•    MSPONE
•    Level Platforms Inc.
•    Ottawa Technology Sales & Marketing
•    Business Solutions magazine (VAR, integrator, ISV, MSP)
•    Hardware as a Service Resellers
•    Visionaries In Technology (VIT)