
Label Manager at Beat The World Records
Portland, Oregon Area

Label Manager at Beat The World Records
Portland, Oregon Area
Building on more than eight years of success in new media, innovative marketing strategy, public relations, client management, and new business development, I currently manage agency PR and marketing for the largest, independently-owned, response-driving advertising agency in the country. In my free time, I manage my own boutique agency for independent artists and musicians.
The world of advertising, marketing and consumer communication is changing much faster than anyone is willing to admit. Technology and new forms of communication are quickly giving leverage back to consumers, bringing an end to centuries-old methods of one-way messaging and stories of big brands hitting consumers over the head with their message.
Undeniably, a revolution is taking place among us and "the people" are demanding a new order of business. Like many others, I'm tirelessly working to better understand what this all means, how it will truly impact the world around us, and how to best leverage this "sea change" for ultimate success.
New media, online strategy, publicity, brand and image development, online communications, PR 2.0, Marketing 2.0, social networks, social media, new business development, creative strategy, and big ideas.
(Music industry)
June 2009 — Present (2 months)
Label Manager for Beat The World Records - a Portland, Oregon-based independent record label, owned by The Dandy Warhols.
(Marketing and Advertising industry)
May 2008 — Present (1 year 3 months)
Develop, manage, and execute innovative marketing and publicity strategies, focusing on agency image development, new business, and content marketing initiatives - including web, print, and new media opportunities. Regularly develop and support new business initiatives, including pitching new business and managing select client relationships.
Specializing in innovative online content strategies, I regularly execute interactive consumer engagement campaigns, compelling consumers to participate in two-way brand communication, rather than traditional one-way messaging. Regular responsibilities include strategy development, project management, pitch and presentation planning.
I also manage all traditional publicity and media campaigns, working with media outlets including the New York Times, Wall Street Journal, Los Angeles Time, The Oregonian, Advertising Age, Ad Week, Forbes, Fortune, MSNBC, Rueters, the Associated Press and others.
(Public Relations and Communications industry)
July 2005 — Present (4 years 1 month)
Pet Marmoset is an evolving creative strategy agency, offering a variety of online strategy, public relations, marketing, and creative communication strategy services. We regularly develop and execute effective online strategies, press campaigns and consumer communication tactics, focusing on new media and internet technology. Specializing in both new and traditional approaches for a wide variety of clients, areas of expertise include developing innovative new media strategies, brand and image development, and creating new, outside-of-the-box opportunities to reach marketing, publicity, promotion, and sales objectives for clients.
In the arena of publicity, success includes client features in USA Today, Newsweek, NPR, SPIN Magazine, MSN.com, MTV.com, The Oregonian, The Portland Tribune, Willamette Week, Portland Mercury, OPB, CBS Television News, and many more, including dozens of online zines and blogs. More info at: www.petmarmoset.net
(Design industry)
October 2004 — May 2007 (2 years 8 months)
With a primary focus on new business development, regular responsibilities included creating and managing all marketing communications, PR, and brand and image development. Other key duties included management of high profile customer relationships and projects.
Regularly developed important media relationships, developed press materials, pitched and placed news features and stories in national trade publications, executed editor call-downs, and developed collateral materials. Occasionally planned company presence at tradeshows and special events. More info available at: www.alliedsystems.com
(Government Agency; 11-50 employees; Government Relations industry)
September 1994 — November 1995 (1 year 3 months)
Coordinated public relations and a wide range of communications, including planning press conferences and media events, speech writing, authored committee reports, directed constituent correspondence, coordinated legislative research, planned meetings and special events, and attended committees in Rep. Oakley’s absence. Regularly assisted Rep. Oakley on the floor of the Oregon House of Representatives during official sessions and meetings. Coordinated and assisted winning re-election campaign in 1996. www.leg.state.or.us
Bachelor of Science in Business Marketing , Business Marketing, Communications, Political Science, Public Relations , 1998 — 2001
New music, experiencing the outdoors, friends and family, reading, travel, playing Wii, backpacking, disc golf, running, most sports.
2001-Present: Southern Oregon University Alumni Association Member
- Attend regional Alumni Association events and volunteer as needed.
2/2002-9/2003: Standard Insurance Company
- Benefits Analyst: Reviewed and analyzed contractual, medical, and claim-specific information to make benefit decisions on disability claims. Provided responsive account management and customer service to customers, policy owners, and group offices while managing multi-million dollar reserves.
1999-2001: Oregon Student Association, Board of Directors
- Board consists of two students from every State of Oregon University. OSA is the primary lobbying organization for all Oregon University System students.
1998-2001: Associated Students of Southern Oregon University
- Director of Administration and Finance: Managed volunteers, projects, and an annual budget of over $70,000.00. Elected Student Fee Committee Chair, directing a $1.4 million budget.
Maintains a high technology aptitude and a basic to high proficiency in the following areas:
- Public Relations: Developing and growing productive relationships with the media.
- Internal/External communications strategies.
- Creative copywriting, including content for newsletters, websites, blogs, new media.
- Viral marketing strategies.
- Blogs, RSS feeds, podcasting, social networking, and other new media solutions.
- Mass email strategy, management, and administration.
- Technical writing, including proposals, white papers, reports, collateral materials.
- Website strategy and content management including Adobe Flash, HTML, CSS.
- Creative design applications including Adobe Creative Suites, Photoshop, Illustrator.
- Search engine optimization for websites.