Director, MuchMusic & MTV Digital (CTV Music & Youth Services)
Toronto, Canada Area
- Current
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- Director, MuchMusic & MTV Digital (CTV Music & Youth Services) at MuchMusic & MTV (CTV Music & Youth Services)
- Past
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- Senior Manager, Channel Management at AOL Canada
- Senior Manager, Content & Programming at AOL Canada
- Online Producer & Content Developer at MSN Canada
- Online Producer at Toronto Star Online
- Online Managing Editor & Technology Reporter at Computer Reseller News Canada
- Senior News Editor at Convergence Magazine
- Online Assistant (internship) at Toronto Computes
- Copy Editor (internship) at Harper Collins Canada
- Education
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- Humber College
- Humber College of Applied Arts & Technology
- Connections
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206
connections
- Industry
- Online Media
- Websites
Ryan Trotman’s Summary
New media pioneer seeking to develop the first successful generation of interactive television in Canada through industry-leading brands and broadcasters.
Over twelve years in online development experience at MuchMusic, MTV, AOL Time Warner, Microsoft Network and the Toronto Star.
Successfully promoted through the production chain from editor, to editorial manager, business development, strategy manager and director.
Business experience in management of staff, managing P&L budget, project management, business development, data analysis, marketing planning and PR communications.
Trained in journalism with a background in copyediting, writing for the Internet, Canadian Press Style and a strong understanding of best practices employed by major online portals.
Strong technical understanding of Web publishing languages and tools including HTML, XML/RSS, JavaScript and advanced digital photo editing.
Ryan Trotman’s Specialties:
Forward thinking strategic leader with a focus on optimizing digital media consumption for the user to make it informative, entertaining and fast.
Experience in managing editorial and business development teams. Able to balanace sales goals online against presenting leading content.
Ryan Trotman’s Experience
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Director, MuchMusic & MTV Digital (CTV Music & Youth Services)
MuchMusic & MTV (CTV Music & Youth Services)
(Public Company; 51-200 employees; Online Media industry)
December 2005 — Present (3 years 8 months)
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Senior Manager, Channel Management
AOL Canada
(Public Company; 51-200 employees; twx; Online Media industry)
March 2005 — November 2005 (9 months)
Managed the channel management team responsible for setting the content and sales strategy for the AOL.ca, AOL member service and Netscape.ca portals.
Current Responsibilities:
· Set overall strategy for our Web properties
· Manage staff of five business development channel managers
· Evaluate, source and close third-party content partnerships
· Conduct competitive analysis of Canadian portal landscape
· Convert needs of sales and editorial into executable strategies
· Pitch custom sales solutions to agencies and direct sales clients -
Senior Manager, Content & Programming
AOL Canada
(Public Company; 51-200 employees; twx; Online Media industry)
November 1998 — March 2005 (6 years 5 months)
My previous positions within AOL included senior manager daily content & programming, channel manager/business development and senior editor.
Previous Responsibilities:
· Managed team of sixteen daily programming editors
· Conducted daily tracking of staff and content performance
· Developed editorial and advertising style guide for multiple Web sites
· Conceived and launched a complete redesign for all Web properties -
Online Producer & Content Developer
MSN Canada
(Public Company; 11-50 employees; msft; Online Media industry)
May 1998 — November 1998 (7 months)
Duties included copyediting, producing content and acquiring external partners to educate, attract and market the MSN.ca portal to users of the Microsoft online properties. Developed a strategy of acquiring numerous partners to supply automatically updated content.
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Online Producer
Toronto Star Online
(Public Company; 51-200 employees; Online Media industry)
December 1997 — May 1998 (6 months)
Responsible for selecting, editing and designing content for the daily Toronto Star newspaper-based Web site. The position required strong decision-making, copyediting, journalism, HTML and Photoshop skills. Developed a production method, which reduced the total time to produce the Web site daily from five to three hours.
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Online Managing Editor & Technology Reporter
Computer Reseller News Canada
(Online Media industry)
September 1997 — December 1997 (4 months)
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Senior News Editor
Convergence Magazine
(Online Media industry)
April 1997 — September 1997 (6 months)
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Online Assistant (internship)
Toronto Computes
(Online Media industry)
January 1997 — April 1997 (4 months)
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Copy Editor (internship)
Harper Collins Canada
(Publishing industry)
October 1996 — December 1996 (3 months)
Ryan Trotman’s Education
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Humber College
1994 — 1998
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Humber College of Applied Arts & Technology
Diploma , Journalism , September 1994 — April 1996
- Activities and Societies:
- Humber Et Cetera newspaper, Managing editor
Ryan Trotman’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
