
Director of Strategy at Omelet
Greater Los Angeles Area

Director of Strategy at Omelet
Greater Los Angeles Area
Strategist working with large and start-up companies to uncover and develop opportunities that can help businesses better engage with consumers. Specialties include early-stage strategic development and creating marketing plans for brands in entertainment and new media platforms, consisting of identifying and developing brand positioning and growth opportunities, messaging, online advertising and social media strategies. My passion is applying my extensive experience across multiple categories and customer segments to solve highly complex business and communications problems. Interested in early-stage startups that will support long-term business growth.
• Startup and small business experience covers all stages of brand development, including identifying new opportunities, incubation, evaluating client’s current positioning and creating investor and sales presentations for potential investment opportunities in the entertainment, lifestyle, mobile and digital sectors.
• Extensive experience in branded entertainment, specializing in creating partnerships between advertisers and entertainment properties, as well as developing original short-form branded content.
• Provide consulting and advisory services for urban lifestyle marketing.
• Help brands build a presence on social web sites and develop personalized interactive marketing formats to encourage users to contribute, share and interact.
I love to help companies innovate and create ideas that will sell themselves. I’m interested in what’s next in music, entertainment, technology, social enterprise ventures, and mobile.
The world is constantly changing. So I strive to remain focused on the end game, making great ideas happen.
(Privately Held; Marketing and Advertising industry)
December 2006 — Present (3 years )
Leading the strategic brand innovation and development group helping both large and start-up companies define clear market positioning, forward thinking strategic vision, and creative execution of that vision.
We dig deep to understand a business challenge whether it be for an idea, brand, artist, entertainment property or a product and work collaborative to create the best strategy to solve that problem. Our goal is to help clients deliver superior service offerings, greater visibility and a clear vision for their business or product.
Clientele has included: Microsoft, Budweiser, Heineken USA, Star Imports, EA, Vivendi, Activision, Coffee Bean & Tea Leaf, Toyota, Easton, Genius Products, The Academy Awards, ABC, G4, NBC, TBS, USA Networks, Warner Brothers, Fox Mobile, Interscope and several startups.