
Marketing Manager, Editor, Writer, Examiner, Cinephile & Outdoorsman
Columbus, Ohio Area

Marketing Manager, Editor, Writer, Examiner, Cinephile & Outdoorsman
Columbus, Ohio Area
- Broad writing experience in hard news, soft news, commentary, and business
- Exponential success with growing entrepreneurial businesses
- Experience managing teams of employees and creating scalable tools for them to use
- Expertise with implementing viral marketing programs and search engine optimization
- Successful at testing and growing online advertising and e-commerce revenue
- Strong leadership and interpersonal skills
- Adept at leveraging social networks
- Strategic communication and marketing knowledge
- Viral Web marketing and social networking
- Notable scholastic record
- Academic and trivial knowledge
- Certified IQ Test Scores of 144
- Search engine optimization (SEO)
- HTML programming
- Salesforce Customer Relationship Management (CRM) solutions experience
- ExactTarget email marketing tools
- Microsoft Visual Basic programming
- Background and knowledge of the Fine Arts
- Background and knowledge of Sports and athletics
- Advanced management concepts
- Four years of German foreign studies
- Photoshop software and utilities
- Other Windows and Apple computer skills
(Privately Held; Newspapers industry)
March 2009 — Present (9 months)
- Wrote weekly movie reviews and columns for the website:
- Virally marketed those stories across the entire Web
- Fully motivated to work unsupervised at my own pace
- Generated thousands of weekly readers and subscribers
http://www.examiner.com/x-4907-Movie-Reviews-Examiner
(Privately Held; Program Development industry)
April 2008 — Present (1 year 8 months)
- Implemented an extensive marketing plan using email, advertising, and viral methods
- Reported and analyzed key performance indicators on a weekly basis
- Re-designed Website for optimal customer experience and usability
- Doubled the registered user count in less than a year
- Wrote press releases, White Papers, marketing emails, blog posts, and newsletters
- Delivered successful results on a tight budget and busy schedule
http://www.mbafocus.net/
(Online Media industry)
November 2006 — Present (3 years 1 month)
- Experience with internet startup & small business growth
- Promoted Website traffic growth from 0 to 250,000 monthly visitors
- Solely responsible for programming of timely and interesting content on the home page
- Optimized Website through content creation and HTML layout design
- Developed and implemented new viral marketing plans that lead to growth in traffic
- Submitted more than 5,000 lists and reviewed over 15,000 lists published on Website
- Recruited and managed teams of in-house employees/interns and outside contractors
- Developed a gain share and incentive pay system
- Created traffic and performance metrics and analyzed weekly traffic, revenue & growth
- Wrote popular newsletter which reached more than 3,000 people: http://www.listafterlist.com/Home/ListAfterListcomNewsletterArchive/tabid/127/Default.aspx
http://www.listafterlist.com/
(Educational Institution; Higher Education industry)
August 2006 — December 2006 (5 months)
- The Ohio State University school newspaper sports staff
- Wrote hard news, feature and columns
- Research through polling, interviewing and discovery
- Copy edited and created headlines for other reporters’ stories and commentary
- Clips can be found by going to the following web site link: http://www.thelantern.com/home/index.cfm?buttonPushed=1&event=displaysearchresults&q=Ryan+Pratt
(Writing and Editing industry)
May 2005 — August 2005 (4 months)
- Wrote for staff and student newsletters
- Wrote press briefs and Public Service Announcements
(Motion Pictures and Film industry)
January 2005 — January 2005 (1 month)
- Modeled in an infomercial for Resistance Wear, a weight vest and core fitness training company
Bachelor's , Journalism , 2002 — 2007
studied Architecture for first two years
Writing, sports, art, history, movies, TV, SEO, video games, Google, lists, Chipotle, gadgets & technology, and the outdoors
- TechColumbus
- OWL: Ohio Web Leaders
- Special Olympics Coaches
- National Honor Society - College and High School
- 2008 TechColumbus Innovation Awards - Outstanding Product Finalist
- Best All-Around Online Student Newspaper 2005 National Winner: Staff, Ohio State University, “The Lantern Online”