Ryan Myers

Current

Principal at Biscuit Marketing

Past

Vice President of Marketing (Lead Generation, Marketing Research, PPC, SEO, Messaging) at TalentSpring
Vice President of Marketing (Branding, SEM, PR and Business Development) at Guidant Financial Group
Director of Analysis for Corporate Consulting (Product Development, Marketing Consulting, B2B sales) at American Cancer Society

Director of Marketing (Branding, Market Research, Forcasting and Business Planning) at American Cancer Society
Marketing at The Herbfarm
Bookkeeper at Michaels Arts and Crafts
Bookeeper at Rite Aid

see less...

4 more...

Education

Washington State University

Recommended

7 people have recommended Ryan

Connections

422 connections

Industry

Marketing and Advertising

Websites

My Company

Ryan Myers’s Summary

12 years experience leading marketing efforts for small and mid-sized businesses. Focus on:
* Developing customer acquisition strategies
* Ensuring high brand loyalty through all brand touch points
* Full scale branding
* B2B Revenue share models
* Enhancing process/company efficiency
* SEO
* SEM (Traditional & longtail)
* Seizing a company's untapped potential

Recent accomplishments include;
* Record setting 300% lead growth in 2 year period
* Re-positioning brand through customer targeted messaging to produce 30% higher conversion rates
* Launching 250,000 longtail SEM campaign resulting in a 60% lower Cost-Per-Lead then competitor averages

I thrive on building and leading marketing departments with gorilla marketing tactics in a fun and highly productive manner - whether in a consulting or FT role.

Ryan Myers’s Specialties:

Marketing Team Development & Leadership, Marketing Management, Strategic Planning, Lead Acquisition, Marketing Research, Branding, Consumer Research, Product Positioning and general marketing best practices.

Ryan Myers’s Experience

Principal

Biscuit Marketing

(Privately Held; Marketing and Advertising industry)

March 2009 — Present (5 months)

Owner and lead consultant of Biscuit Marketing, a sole proprietorship providing consultation on cutting edge marketing and design to the small business and start-up communities.

Services include strategic business planning, search engine marketing, search engine optimization, lead generation, product positioning, branding, messaging, web design and general marketing consulting.
Vice President of Marketing (Lead Generation, Marketing Research, PPC, SEO, Messaging)

TalentSpring

(Privately Held; Staffing and Recruiting industry)

April 2008 — April 2009 (1 year 1 month)

Direct oversight of all Marketing efforts. Marketing efforts include Search Engine Optimization (SEO), Search Engine Marketing (SEM), Messaging, product positioning and general Marketing best practices. Launched and managed 250K keyword longtail SEM campaign, built relationships with key Fortune500 companies, positioned product in marketplace through effective messaging and incorporation of product feedback. Developed initial salesforce.com integration, marketing nurture campaigns, conducted enterprise sales and business development efforts to generate industry awareness and product adoption.
Vice President of Marketing (Branding, SEM, PR and Business Development)

Guidant Financial Group

(Privately Held; Financial Services industry)

January 2006 — March 2008 (2 years 3 months)

Built and managed highly successful marketing department from scratch and elevated business to become the 6th fastest growing small business in Washington State. Supervised and managed daily marketing activities of team with direct oversight of Strategic Marketing Planning, SEM, SEO, Business Development, Messaging, Branding, Public Relations, Advertising, B2B and B2C Lead Acquisition, Marketing Research and Customer Loyalty score.

Successful in tripling lead flow in under 2 years while reducing overall cost per lead through targeted marketing efforts to successfully positioning Guidant as the leader in the Entrepreneurial 401K marketplace.
Director of Analysis for Corporate Consulting (Product Development, Marketing Consulting, B2B sales)

American Cancer Society

(Non-Profit; Non-Profit Organization Management industry)

2004 — 2005 (1 year)

Responsible for all marketing efforts within the Division while focused on developing and managing new benefits consulting service targeting Fortune500 companies. Consultant to National Home Office on marketing efforts for key marketing initiatives.

Benefits Consulting Product focus included Business-to-Business sales, marketing, business analysis, consulting on process enhancements, and production of a multi-million dollar cost saving benefits. Managed team of experts to consult with Fortune500 employers, produce White Paper reports, and build rollout plans to increase employee health and well-being. Product delivered up to $10MM cost savings to Fortune500 employers while SAVING LIVES through the implementation of preventative benefits restructuring.
Director of Marketing (Branding, Market Research, Forcasting and Business Planning)

American Cancer Society

(Non-Profit; Non-Profit Organization Management industry)

December 1997 — May 2004 (6 years 6 months)

Lead marketing and strategic planning resource to the Northwest Division, and marketing consultant to the National Home Office. Primary duties included the building of the Division's annual Income Development Plan outlining projected income, ROI and steps necessary to achieve substantial growth. Rolled out Nationwide re-branding of the American Cancer Society to include marks, logos, messaging, template and staff training. Lead teams responsible for collateral development, design, branding and media.

Directed all marketing activities surrounding strategic initiative efforts associated with business planning, problem solving, market research, trend analysis, product development, and promotion. Managed all branding, market research, messaging, and division collateral development.
Marketing

The Herbfarm

(Marketing and Advertising industry)

1996 — 1997 (1 year)

Managed event logistics for NW Brew Festival and NW Wine festivals along with coordination of seasonal classes. Included general marketing efforts.
Bookkeeper

Michaels Arts and Crafts

(Public Company; Retail industry)

1994 — 1995 (1 year)

Oversight of retail bookkeeping and inventory control for Bellevue, WA based store.
Bookeeper

Rite Aid

(Public Company; RAD; Retail industry)

1991 — 1993 (2 years)

Conducted nightly bookkeeping activities including reconciliation and end of day record keeping. Also assisted with managerial duties.